Mobile Growth Manager - CRM & Retention (m/f/d)

**Enhanced Job Description** **📌 Core Information** 🔹 **Job Title:** Mobile Growth Manager - CRM & Retention (m/f/d) 🔹 **Company:** Phiture 🔹 **Location:** Remote (EMEA region) 🔹 **Job Type:** Remote 🔹 **Category:** 🎯 CRM & Loyalty Marketing, 🚀 Growth Marketing, 📱 Mobile Marketing 🔹 **Date Posted:** Thu Apr 03 2025 🔹 **Experience Level:** Mid-level (2-5 years) 🔹 **Remote Status:** Fully remote (with up to 90 days of international remote work per year) **📌 Essential Job Details**

🚀 Job Overview

As a Mobile Growth Manager focusing on CRM & Retention at Phiture, you'll drive user engagement and retention for a diverse portfolio of leading apps. You'll leverage cutting-edge mobile analytics tools and user psychology to craft compelling campaigns, optimize customer lifecycle flows, and collaborate with clients on A/B testing and analysis.

• Lead detailed CRM experiments and user behavior analysis to identify growth opportunities.
• Develop and optimize advanced segmentation and targeting strategies using Braze.
• Collaborate with data analytics teams to integrate user data and enhance campaign performance.
• Provide technical support and training to team members on using Braze and integrating it with other tools.
• Analyze campaign performance and generate insights to drive continuous growth and retention metric improvement.

ASSUMPTION: This role requires a strong balance of creativity, analytical skills, and a data-driven approach to succeed in a dynamic and fast-paced environment.

📋 Key Responsibilities

✅ Campaign Management: Implement and optimize marketing campaigns using Braze, focusing on advanced segmentation and targeting strategies.

✅ Campaign Personalization: Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.

✅ Campaign Performance Analysis: Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.

✅ Collaboration & Support: Collaborate with data analytics teams and provide technical support and training to team members on using Braze and integrating it with other tools.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (2-5 years) in CRM, retention, or mobile marketing, with a focus on user engagement and growth.

Required Skills:

• Proven experience with A/B testing in any digital marketing channel.
• Proficient in using Braze for planning and launching campaigns.
• Strong data analysis skills with experience using analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
• Solid understanding of startup growth metrics, analytics, and statistics.
• Proven ability to drive data insights and build charts to communicate findings.
• Understanding of user psychology and motivation in mobile app usage.

Preferred Skills:

• Experience working at mobile-centric startups.
• Experience with user acquisition (ASO or Performance Marketing).
• Experience with copywriting for marketing or sales communications.

ASSUMPTION: While experience with specific tools and platforms is important, the ideal candidate will also demonstrate a strong ability to learn and adapt to new technologies.

💰 Compensation & Benefits

Salary Range: €55,000 - €75,000 per year (gross), depending on experience and location. This estimate is based on industry standards for mid-level marketing roles in the EMEA region.

Benefits:

• Unlimited remote work within your home country (EMEA region) and up to 90 days of international remote work per year.
• Quarterly bonus scheme and company's financial success sharing.
• Full and free mental health support from licensed therapists through Oliva.
• Regular team events and an annual, all-expenses-paid company offsite.
• A yearly €1,000 budget for personal development and 10 learning hours per month.
• Flexible working hours and up to 30 days of paid vacation per year.
• An individual career roadmap and personal development plan.
• A flexible working space at Phiture's pet-friendly headquarters in Berlin (if desired).
• Onboarding package including branded Phiture gear and a company MacBook.
• A monthly remote work cash allowance to help spruce up your home office space, plus your own monitor and desk chair.
• Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses.

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work.

ASSUMPTION: Phiture's compensation and benefits package is designed to attract and retain top talent by offering a competitive salary, comprehensive benefits, and a strong focus on employee well-being and growth.

**📌 Applicant Insights**

🔍 Company Context

Industry: Phiture is a business consulting and services company specializing in mobile growth, with a focus on app store optimization, performance marketing, retention, and subscription revenue optimization.

Company Size: With 51-200 employees, Phiture offers a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: Phiture was founded in 2016 and has since grown to become a multi award-winning mobile growth consultancy working with leading apps and games.

Company Description:

• Phiture helps apps and games grow by offering a range of services, including app store optimization, performance marketing, retention, growth consulting, and subscription revenue optimization.
• The company's industry-acclaimed Mobile Growth Stack serves as a strategic framework for its services.
• Phiture equips product and marketing teams with the skills and knowledge they need to grow apps or manages growth efforts directly for clients.

Company Specialties:

• Mobile growth
• App store optimization (ASO)
• Mobile marketing automation
• Retention and CRM
• Subscription optimization
• Performance marketing
• User acquisition
• App marketing
• Conversion rate optimization
• Facebook ads and Snapchat ads

Company Website: https://phiture.com

ASSUMPTION: Phiture's expertise in mobile growth and commitment to helping clients succeed make it an attractive employer for professionals looking to make an impact in the mobile app industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in CRM, retention, or mobile marketing.

Reporting Structure: The Mobile Growth Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including data analytics, client success, and other marketing specialists.

Work Arrangement: This role is fully remote, with unlimited remote work within the EMEA region and up to 90 days of international remote work per year.

Growth Opportunities:

• Phiture's fast-paced environment offers ample opportunities for professional growth and development.
• The company encourages internal mobility and provides a clear career roadmap for employees.
• As Phiture continues to grow, new opportunities may arise for employees to take on additional responsibilities or explore new roles within the organization.

ASSUMPTION: Phiture's focus on employee growth and development, combined with its strong company culture, creates an environment where professionals can thrive and advance their careers.

🌍 Location & Work Environment

Office Type: Phiture's headquarters is a pet-friendly, flexible working space located in one of Berlin's lively districts. However, this role is fully remote and can be performed from anywhere within the EMEA region.

Office Location(s): Kottbusser Damm 79, Berlin, Berlin 10967, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene and a high quality of life.
• The EMEA region offers a diverse range of cultures, time zones, and work environments, allowing for a rich and varied remote work experience.
• Phiture's remote work policy enables employees to balance their professional and personal lives more effectively.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work. Phiture encourages employees to maintain a healthy work-life balance and offers resources to support mental health and well-being.

ASSUMPTION: Phiture's remote work policy and flexible work arrangements contribute to a positive work-life balance and employee satisfaction.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss your background and fit for the role.
• Technical assessment focused on Braze and data analysis skills.
• Final interview with the Head of Marketing and other team members to discuss your cultural fit and long-term goals.

Key Assessment Areas:

• Technical proficiency in Braze and data analysis tools.
• Problem-solving skills and ability to think critically about user behavior and campaign optimization.
• Communication and collaboration skills, particularly in a remote work environment.
• Alignment with Phiture's company values and culture.

Application Tips:

• Highlight your relevant experience with CRM, retention, and mobile marketing, emphasizing any success stories or achievements.
• Tailor your resume and cover letter to demonstrate your fit for this specific role and Phiture's company culture.
• If applicable, include a portfolio or examples of your work to showcase your skills and creativity.
• Follow up with Phiture after submitting your application to express your interest and reiterate your qualifications.

ATS Keywords: Braze, CRM, Retention, Mobile Marketing, A/B Testing, Data Analysis, User Behavior, Campaign Optimization, Remote Work

ASSUMPTION: Phiture's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, ensuring that the most qualified and suitable candidates are selected for the role.

🛠️ Tools & Technologies

• Braze (for marketing automation and campaign management)
• Amplitude, Mixpanel, Looker, or Periscope (for data analysis and visualization)
• Google Analytics (for web analytics)
• Asana, Trello, or Jira (for project management)
• Slack, Microsoft Teams, or Google Workspace (for communication and collaboration)

ASSUMPTION: The ideal candidate will have experience with or be willing to learn the tools and technologies required for this role, with a focus on Braze and data analysis platforms.

👔 Cultural Fit Considerations

Company Values:

• Data-driven: We make decisions based on data and continuous learning.
• Collaborative: We work together to achieve our goals and support each other's growth.
• Innovative: We embrace change and continuously seek new ways to improve.
• Customer-focused: We prioritize our clients' success and strive to exceed their expectations.
• Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.

Work Style:

• Remote-friendly: Phiture's remote work policy enables employees to work from anywhere within the EMEA region.
• Flexible: The company offers flexible working hours and encourages employees to maintain a healthy work-life balance.
• Dynamic: Phiture's fast-paced environment requires employees to be adaptable, proactive, and able to manage multiple priorities.

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to inform decision-making?
• Are you comfortable working remotely and collaborating with team members in different time zones?
• Do you possess strong communication and project management skills, enabling you to work effectively in a dynamic and fast-paced environment?

ASSUMPTION: Phiture's company values and work style create a collaborative, innovative, and inclusive environment where employees can thrive and make a meaningful impact.

⚠️ Potential Challenges

• Managing multiple client projects and priorities simultaneously may require strong time management and organizational skills.
• Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members.
• Phiture's fast-paced environment may require employees to adapt quickly to changes and new priorities.
• Some clients may have specific requirements or expectations that may differ from Phiture's standard approach.

ASSUMPTION: The potential challenges associated with this role can be mitigated by strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on CRM and retention strategies for mobile apps, requiring a deep understanding of user behavior and data analysis.
• Phiture's remote work policy and flexible work arrangements set it apart from many other companies in the industry, offering employees a better work-life balance.
• As a mid-level role, this position offers ample opportunities for professional growth and development within Phiture's organization.

ASSUMPTION: This role is unique in its focus on mobile app CRM and retention, and Phiture's remote work policy and commitment to employee growth make it an attractive opportunity for mid-level marketing professionals.

📝 Sample Projects

• Developing and optimizing advanced segmentation and targeting strategies for a leading e-commerce app to improve customer retention and lifetime value.
• Analyzing user behavior data to identify trends and opportunities for a popular gaming app, resulting in the creation of targeted campaigns that increased daily active users by 15%.
• Collaborating with a client's data analytics team to integrate user data and enhance campaign performance, leading to a 20% increase in app open rates.

ASSUMPTION: These sample projects demonstrate the types of initiatives and challenges the Mobile Growth Manager may face in this role, highlighting the importance of data analysis, creativity, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio and the types of projects I might work on in this role?
• How does Phiture support the professional growth and development of its employees?
• What is the team structure and how will I collaborate with other departments, such as data analytics and client success?
• How does Phiture measure the success of its Mobile Growth Managers, and what key performance indicators (KPIs) will I be responsible for tracking?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, enabling candidates to make informed decisions about their fit for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Phiture careers page.
• Tailor your resume and cover letter to highlight your relevant experience with CRM, retention, and mobile marketing, as well as any success stories or achievements.
• If applicable, include a portfolio or examples of your work to showcase your skills and creativity.
• Follow up with Phiture after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.