Mobile LiveOps Marketing Manager, Japan

📌 Core Information
🔹 Job Title: Mobile LiveOps Marketing Manager, Japan
🔹 Company: 2K
🔹 Location: Tokyo, Tōkyō, Japan
🔹 Job Type: Full-time
🔹 Category: Marketing


---


📌 Essential Job Details


🚀 Job Overview
As the Mobile LiveOps Marketing Manager for Japan, you will be responsible for engaging and growing the local game communities for 2K's RPG and strategy mobile titles. This role focuses on developing community strategies, managing owned social media channels, collaborating with influencers, and providing data-driven insights to improve the player experience.


ASSUMPTION: Based on the job description, this is a mid-to-senior level position focused on live operations and community management for 2K's mobile games in the Japanese market.


---


📋 Key Responsibilities
✅ Manage the community for 2K's assigned mobile game titles in Japan
✅ Own and optimize the performance of 2K's owned social media channels and content
✅ Develop content and engagement strategies to build strong relationships with the player community
✅ Define and execute internal and external communication processes between the community, developers, and cross-functional teams
✅ Enhance policies and standards to facilitate a positive player experience
✅ Conceptualize and execute community-facing events and feedback loops
✅ Advocate for players' interests and communicate community insights to inform product decisions
✅ Coordinate with global stakeholders to ensure consistent branding and messaging
✅ Formulate long-term community growth strategies and revise influencer marketing campaigns
✅ Compile and analyze community data to make strategic adjustments


ASSUMPTION: The key responsibilities cover the full scope of community management, content creation, player advocacy, and data analysis expected for this role.


---


🎯 Required Qualifications
Education: Not specified
Experience: Minimum 3 years of experience in game software or relevant B2C content/entertainment industry
Skills:
- Strong passion and enthusiasm for growing game communities
- Expertise in community management, social media, and influencer marketing for mobile/F2P games
- Analytical skills to derive insights from community data and inform decision-making
- Creative problem-solving and innovative thinking
- Excellent communication skills in English and Japanese
- In-depth knowledge of YouTube, Discord, Reddit, and other social/community platforms
- ROI-driven approach to community marketing campaigns


ASSUMPTION: The listed qualifications are comprehensive based on the responsibilities outlined in the job description.


---


💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not provided
Industry Comparison: Based on similar LiveOps Marketing Manager roles in the Japanese mobile gaming industry, the expected salary range is likely between ¥5.5M to ¥8M per year.


ASSUMPTION: The salary range is estimated based on typical compensation for mid-to-senior level community management roles in the Japanese mobile gaming market.


---


📌 Applicant Insights


🔍 Company Context
Industry Position: 2K is a leading global video game publisher with a portfolio of acclaimed AAA, sports, and entertainment brands.
Company Size: 2K is a wholly-owned label of the publicly-traded Take-Two Interactive Software, Inc. (NASDAQ: TTWO), a major player in the video game industry.
Company Stage: As an established publisher, 2K is in a growth phase, expanding its mobile and live service game offerings.


ASSUMPTION: The details about 2K's industry position, company size, and growth stage are reasonably inferred from the job description and 2K's public information.


---


📊 Role Analysis
Career Level: This is a mid-to-senior level role, requiring a minimum of 3 years of relevant experience.
Reporting Structure: The LiveOps Marketing Manager will likely report to a regional or global marketing/community leadership role.
Team Size/Composition: The size and composition of the community team are not specified, but it is likely part of a larger global marketing organization.
Growth Opportunities: This role offers opportunities to grow within 2K's mobile and live service game portfolio, as well as potentially advance to senior community management or marketing positions.


ASSUMPTION: The assessment of the role's career level, reporting structure, team size, and growth potential is based on industry standards for similar positions.


---


🌍 Location & Work Environment
Office Type: This position is based in Tokyo, Japan, with a hybrid work model (combination of in-office and remote work).
Geographic Context: Tokyo is a major global tech and gaming hub, with a high cost of living but also abundant career opportunities in the industry.
Work Schedule: The work schedule is not specified, but is likely to follow standard full-time hours common in the Japanese gaming industry.
Regional Considerations: Applicants should be aware of cultural nuances and communication preferences in the Japanese market, as well as potential language barriers.


ASSUMPTION: The work environment details, including the hybrid model and regional context, are reasonable inferences based on the job location and industry standards.


---


💼 Interview & Application Insights
Typical Process: The interview process may include an initial phone/video screening, followed by in-person or virtual interviews with the hiring manager and cross-functional team members.
Key Assessment Areas: Employers will likely evaluate candidates' community management experience, social media/influencer marketing skills, data analysis capabilities, and cultural fit.
Application Tips: Applicants should highlight their passion for growing game communities, demonstrate a deep understanding of the Japanese market and player preferences, and showcase their ability to drive data-informed decisions.
ATS Keywords: Relevant keywords to include in applications may include "community management", "social media marketing", "influencer marketing", "mobile games", "live operations", and "data analysis".


ASSUMPTION: The insights about the typical interview process, assessment areas, and application tips are based on industry standards for similar community management roles.


---


🛠️ Tools & Technologies
- Social media platforms (e.g., Twitter, Discord, Reddit, YouTube)
- Community management and analytics tools
- Content creation and scheduling tools
- Data visualization and reporting software


ASSUMPTION: The tools and technologies listed are commonly used in community management roles for mobile and live service games.


---


👔 Cultural Fit Considerations
Company Values: 2K values inclusivity, collaboration, and a "Come as You Are" work culture that encourages employees to do their best work.
Work Style: The role likely requires a balance of independent problem-solving, cross-functional collaboration, and a results-driven approach.
Self-Assessment: Applicants should consider whether they thrive in a fast-paced, data-driven environment, have a genuine passion for building gaming communities, and can effectively navigate cultural differences.


ASSUMPTION: The company values and work style insights are reasonably inferred from the job description and 2K's public messaging.


---


⚠️ Potential Challenges
The Mobile LiveOps Marketing Manager role may face challenges such as:
- Keeping up with the rapidly evolving mobile gaming landscape and player preferences in Japan
- Coordinating effectively with global stakeholders to ensure consistent branding and messaging
- Balancing community management tasks with data analysis and strategic planning
- Maintaining a positive player experience while driving business objectives


ASSUMPTION: These potential challenges are based on the responsibilities outlined in the job description and are common for community management roles in the mobile gaming industry.


---


📈 Similar Roles Comparison
This Mobile LiveOps Marketing Manager role is similar to other community management positions in the mobile gaming industry, focusing on player engagement, content strategy, and data-driven decision-making. However, it differs in its specific emphasis on the Japanese market and its integration with global marketing efforts.


ASSUMPTION: The comparison to similar roles in the mobile gaming industry is a reasonable inference based on the job description.


---


📝 Sample Projects
- Develop a comprehensive content strategy to engage the Japanese player community across various social media platforms
- Coordinate with the development team to gather player feedback and insights to inform product improvements
- Execute a successful influencer marketing campaign to drive awareness and acquisition for a new mobile game launch
- Analyze community data to identify trends, monitor sentiment, and recommend strategic adjustments to the live operations


ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description and are representative of the work a Mobile LiveOps Marketing Manager would likely undertake.


---


❓ Key Questions to Ask During Interview
1. Can you provide more details about the current state of the Japanese mobile gaming market and 2K's position within it?
2. How does the community management team collaborate with the product development and marketing teams?
3. What are the primary metrics and KPIs used to measure the success of community initiatives?
4. Can you share examples of past successful community campaigns that had a measurable impact on the player base?
5. What opportunities are there for professional development and career growth within the community management function?
6. How does 2K foster an inclusive and supportive work culture, especially for remote or hybrid employees?


ASSUMPTION: These suggested questions are designed to help applicants better understand the role, the company, and the work environment, as well as demonstrate their critical thinking and interest in the position.


---


📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


---


📌 Next Steps for Applicants
To effectively pursue this Mobile LiveOps Marketing Manager opportunity at 2K, applicants should:


1. Thoroughly review the job description and requirements to ensure a strong fit.
2. Tailor your resume and cover letter to highlight your relevant experience in community management, social media marketing, and data analysis for mobile/F2P games, especially in the Japanese market.
3. Research 2K's company culture, values, and mobile game portfolio to demonstrate your passion and alignment during the interview process.
4. Prepare thoughtful questions that show your strategic thinking and interest in contributing to the growth of 2K's player communities.
5. Optimize your application for relevant applicant tracking systems (ATS) by incorporating keywords related to community management, influencer marketing, and data-driven decision-making.


Good luck with your application!