📌 Core Information
🔹 Job Title: Mobile Marketing Specialist
🔹 Company: Educational Media Foundation - K-LOVE & Air1
🔹 Location: Franklin, Tennessee, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for SMS/text, app push notifications, and email to achieve growth goals
- Collaborating with cross-functional teams to create engaging user journeys for branded and campaign content
- Managing content calendars and working with various teams to create media, links, and content for texts and notifications
- Monitoring analytics and reporting on performance to inform future content and campaigns
- Staying updated on industry trends and competitor strategies to keep brands at the forefront of best practices
ASSUMPTION: This role requires a high level of multitasking, creativity, and attention to detail, with a strong focus on building and nurturing online communities.
📋 Key Responsibilities
✅ Plan and execute marketing tactics to achieve growth goals on SMS/text, push notification, and email platforms
✅ Collaborate with marketing, digital, and creative services teams to create rich user journeys for branded and campaign content
✅ Maintain content calendars and work with teams to ensure media, links, and content are created for texts and notifications
✅ Write copies, create links, and schedule texts and notifications while keeping best practices in mind for each platform
✅ Collaborate with the Marketing and Promotions Specialist and the community impact & outreach team to build forms and create local and national sweepstakes
✅ Monitor, analyze, and report on analytics to inform future content, campaigns, and user journeys
✅ Utilize project management software to assist in the creation of media, webpages, and branded and campaign content
✅ Study industry trends and monitor competitor text lists, apps, and emails to keep brands on the forefront of best practices and strategies
✅ Assist in managing relationships with software vendors for SMS/text, notification, and email platforms
✅ Monitor brand websites, ministry partners, and artist pages to find relevant content to be shared on text/SMS and notifications
✅ Manage multiple tasks simultaneously while maintaining flexibility, creativity, and control over work projects
✅ Perform other duties as assigned
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage various projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Digital Media, Communications, or a combination of education/training with relevant experience
Experience: Minimum of 3 years’ experience in marketing, digital media, radio, communications, or public/media relations
Required Skills:
- Proficient in HipCricket (or equivalent software) for SMS/Text
- Proficient in Braze for push notifications and emails (and occasionally Pardot Salesforce)
- Proficient in Second Street (or equivalent software) for sweepstakes/promotions
- Proficient in Wrike, Google Drive, SharePoint, and other project management tools
- Strong editorial, proofreading, writing, and presentation skills (AP Style a plus)
- Experience with SEO best practices
- Experience in digital campaign development with an understanding of performance metrics, best practices, and digital trends
- Experience with A/B testing and implementation of strategies to improve platform performance
- Experience creating and working with UTM tracking/parameters
- Strong attention to detail, comfortable with multitasking, and solid organizational skills
- Ability to meet tight deadlines, work independently, and as a member of a team
- Ability to present self professionally
- Passion for music, media, and the content our audiences care about
- Excellent interpersonal skills with the ability to develop sincere business/ministry relationships
- Demonstrated commitment to marketing with a passion for our mission and values
Preferred Skills:
- Experience working with and managing brand/company accounts
- Experience in radio or the music industry
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing software and tools is essential for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Franklin, TN area)
Benefits:
- Industry-leading Medical, Dental, and Vision coverage
- Short/long term disability and life insurance
- Robust 401K with company match
- Parental leave with Baby Bonding pay
- Generous PTO, holiday, and sick pay
- Unique company culture with exclusive access to concerts, movie premieres, media industry events, and more
- Leadership and Career Development Programs including free access to LinkedIn Learning platform
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Specialist role with 2-5 years of experience in the Franklin, TN area.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 501-1,000 employees
Founded: 1982
Company Description:
- Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ
- Founded in 1982 in Santa Rosa, CA, with a singular radio station, EMF today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events
- EMF employs nearly 500 team members between its office in Franklin, TN
Company Specialties:
- Broadcasting
- Media
- Ministry
- Non-Profit
- Radio
- Technology
- Christian
- Faith-Based
- Streaming Media
- Podcasting
- Fundraising
- K-LOVE
- Air1
- AccessMore
- WTA
- and Stations
Company Website: http://www.klove.com/jobs
ASSUMPTION: Educational Media Foundation is a well-established nonprofit organization with a strong presence in the Christian media industry.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: Reports to the Senior Campaign Manager
Work Arrangement: Hybrid (on-site with flexibility for remote work)
Growth Opportunities:
- Potential advancement within the Marketing department or other areas of the organization
- Opportunities to work on diverse projects and campaigns
- Access to leadership and career development programs
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Hybrid (onsite with remote flexibility)
Office Location(s): 2000 Reams Fleming Blvd, Franklin, TN 37064, United States
Geographic Context:
- Franklin, TN is located in the Nashville metropolitan area
- The city offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the United States
- Franklin has a strong sense of community and is known for its historic downtown area, high-quality schools, and family-friendly neighborhoods
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Hiring Manager and team members
- Final interview with the Senior Campaign Manager
- Background check and reference check
Key Assessment Areas:
- Marketing and digital media expertise
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Alignment with company mission, beliefs, and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and digital media experience
- Include work samples, such as marketing campaigns, content, or analytics reports, if available
- Be prepared to discuss your passion for music, media, and the company's mission
- Research the company and be ready to demonstrate your understanding of their mission, values, and brands
ATS Keywords: SMS Marketing, Email Marketing, Digital Media, Marketing Specialist, Content Marketing, User Journeys, Sweepstakes, Analytics, SEO, A/B Testing, UTM Parameters, Project Management, Marketing Software, Hybrid Work
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role and the company's mission.
🛠️ Tools & Technologies
- HipCricket (or equivalent software) for SMS/Text
- Braze for push notifications and emails (and occasionally Pardot Salesforce)
- Second Street (or equivalent software) for sweepstakes/promotions
- Wrike, Google Drive, SharePoint, and other project management tools
- AP Style for writing and presentation
- SEO best practices
- UTM tracking/parameters
ASSUMPTION: Proficiency in relevant marketing software and tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Mission: To draw people closer to Christ through media
- Beliefs: In the Bible as the inspired, infallible Word of God, in the deity of Christ, in the virgin birth, in the bodily resurrection of Christ, and in salvation by faith in Jesus Christ
- Values: Integrity, Excellence, Community, Stewardship, and Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on achieving growth goals
- Committed to the company's mission and values
Self-Assessment Questions:
- Do my personal beliefs align with the company's mission and values?
- Am I comfortable working in a hybrid environment with a mix of on-site and remote work?
- Do I have strong communication and interpersonal skills, and can I work effectively in a team setting?
ASSUMPTION: Applicants should assess their fit with the company's mission, values, and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with industry trends and competitor strategies
- Balancing on-site collaboration and remote work in a hybrid environment
- Aligning personal beliefs with the company's mission and values
ASSUMPTION: Applicants should be prepared to manage multiple projects, keep up with industry trends, and balance on-site and remote work in a hybrid environment.
📈 Similar Roles Comparison
- This role is unique in its focus on mobile marketing and user journeys for Christian media brands
- Compared to other marketing specialist roles, this position requires a strong understanding of SMS/Text, push notification, and email marketing strategies
- Career progression may involve moving into a senior marketing role or specializing in a specific area of mobile marketing
ASSUMPTION: This role is unique in its focus on mobile marketing and user journeys for Christian media brands, requiring specific skills and knowledge.
📝 Sample Projects
- Developing and executing a SMS/Text campaign to promote a new album release for K-LOVE or Air1 artists
- Creating and managing a push notification campaign to drive app engagement and downloads
- Designing and implementing an email marketing campaign to promote an upcoming concert or event
ASSUMPTION: These sample projects illustrate the types of marketing campaigns and initiatives the Mobile Marketing Specialist may work on.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Mobile Marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Digital, Creative Services, and Community Impact & Outreach?
- What opportunities are there for professional growth and development within the Marketing department or the organization as a whole?
- How does the company support work-life balance for employees working in a hybrid environment?
- What is the company's approach to innovation and staying ahead of industry trends in mobile marketing?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing and digital media experience
- Include work samples, such as marketing campaigns, content, or analytics reports, if available
- Prepare for your phone or video screen with the Hiring Manager by researching the company and its mission
- Follow up with the Hiring Manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
