Multimedia Ad Sales Planner

📌 Core Information

🔹 Job Title: Multimedia Ad Sales Planner

🔹 Company: Sinclair Broadcast Group

🔹 Location: New York, United States

🔹 Job Type: Full time, Hybrid

🔹 Category: Broadcast Media

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Serving as a strategic liaison between internal sales teams and external clients
• Developing multi-platform media plans across Digital, Linear, Social, and Audio platforms
• Driving campaign success, maximizing revenue, and delivering top-tier client service
• Collaborating with various teams, including Pricing & Planning, Inventory Management, Ad Ops, and Commercial Ops

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and adaptability in a fast-paced sales environment.

📋 Key Responsibilities

✅ Develop compelling, multi-platform media plans based on pricing guidance and planning strategy

✅ Partner with Pricing & Planning on negotiations for upfront and scatter market buys

✅ Collaborate with Inventory Management to align campaigns with market conditions and available inventory

✅ Review and confirm Insertion Orders to ensure accuracy with approved media plans

✅ Track and manage digital content delivery across platforms

✅ Oversee linear proposal stewardship and monitor digital pacing to ensure campaign goals are met

✅ Cultivate and maintain strong relationships with clients and agency contacts

✅ Coordinate with Ad Ops and Commercial Ops teams to ensure flawless campaign execution

✅ Manage schedule updates for both on-air and digital campaigns, ensuring timely adjustments

✅ Work closely with the Marketing team to facilitate delivery of added value elements

✅ Provide post-campaign analysis and delivery summaries

✅ Assist in resolving any order or billing discrepancies in collaboration with the Sales Assistant

✅ Ensure accurate and timely monthly client billing aligned with IOs and agreements

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and client management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience

Experience: 2+ years in an agency or media network preferred

Required Skills:

• Strong analytical skills and adaptability in a fast-paced sales environment
• Excellent communication and interpersonal abilities
• Proactive mindset and eagerness to grow within the role
• Familiarity with systems including Google Ad Manager, Broadway, Freewheel, Wide Orbit, and Operative AOS

Preferred Skills:

• Experience with additional ad sales platforms or tools
• Knowledge of local news and sports content

ASSUMPTION: Candidates with relevant experience in an agency or media network setting will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $65,000 to $70,000 per year

Benefits:

• Retirement Plan
• Quarterly Metric Bonuses
• Life Insurance
• Disability Insurance
• Health Plans
• Dental Plans
• Vision Plans
• Flexible Spending Accounts
• Paid Vacation Days (15)
• Paid Personal Days (2)
• Paid Holidays (9)
• Paid Sick Leave (40 hours)
• Parental Leave
• Employee Stock Purchase Plan

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility based on campaign needs

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York area.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1986

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The Company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks
• Sinclair also owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• American Sports Network
• Ring of Honor Wrestling Entertainment
• Content Creation
• Media
• Television
• ONE Media LLC
• News
• Comet
• CHARGE!
• TBD
• Sinclair Cares
• and NewsON

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a well-established company with a diverse portfolio of media properties, offering opportunities for growth and exposure to various aspects of the broadcast industry.

📊 Role Analysis

Career Level: Mid-level, with potential for growth and advancement within the organization

Reporting Structure: This role reports directly to the Sales Manager and works closely with various internal teams, including Pricing & Planning, Inventory Management, Ad Ops, Commercial Ops, and Marketing

Work Arrangement: Hybrid, with a mix of on-site and remote work, requiring flexibility and adaptability

Growth Opportunities:

• Progression to a Senior or Management role within the Ad Sales department
• Expansion into other areas of the business, such as News or Sports production
• Development of specialized skills in digital advertising or data analysis

ASSUMPTION: This role offers opportunities for career growth and development within the dynamic and evolving broadcast media industry.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and fast-paced work environment

Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US; 140 4th Ave, North, Seattle, Washington 98109, US; 10713 Gilroy Rd, Hunt Valley, Maryland 21031, US

Geographic Context:

• The New York office is located in a major metropolitan area, offering a diverse range of cultural, entertainment, and dining options
• The office is easily accessible by public transportation, with nearby parking available
• The company's headquarters in Cockeysville, Maryland, provides additional opportunities for collaboration and professional development

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM with flexibility based on campaign needs

ASSUMPTION: The New York office offers a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Sales Manager to discuss the role and qualifications
• Final interview with key stakeholders, such as the Director of Ad Sales or other senior team members

Key Assessment Areas:

• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Adaptability and flexibility in a fast-paced environment
• Understanding of ad sales processes and relevant tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the broadcast media industry and Sinclair Broadcast Group's portfolio of properties
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific needs of the role

ATS Keywords: Ad Sales, Media Planning, Client Service, Campaign Execution, Digital Content Delivery, Pricing & Planning, Inventory Management, Ad Ops, Commercial Ops, Marketing Coordination, Proposal Development, Relationship Management, Billing Accuracy, Post-Campaign Analysis, Adaptability, Collaboration, Google Ad Manager, Broadway, Freewheel, Wide Orbit, Operative AOS

ASSUMPTION: Sinclair Broadcast Group's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Google Ad Manager
• Broadway
• Freewheel
• Wide Orbit
• Operative AOS
• Additional ad sales platforms or tools (based on candidate's experience)

ASSUMPTION: Familiarity with relevant ad sales tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Creativity
• Collaboration
• Accountability
• Innovation

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and focused on client success

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you adaptable and able to manage multiple priorities and deadlines?
• Do you have a strong client focus and commitment to delivering exceptional service?
• Are you comfortable using relevant ad sales tools and platforms, and eager to learn new technologies as needed?

ASSUMPTION: Sinclair Broadcast Group values candidates who are adaptable, collaborative, and committed to delivering exceptional client service, with a strong work ethic and a passion for the broadcast media industry.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Adapting to changes in market conditions and available inventory
• Resolving order or billing discrepancies in a timely and efficient manner
• Balancing the needs of clients and internal stakeholders while maintaining strong relationships with both
• Keeping up with industry trends and technological advancements in the broadcast media landscape

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional media planning roles, this position requires a strong focus on client service and campaign execution, in addition to strategic planning
• This role offers exposure to a diverse range of broadcast media properties and the opportunity to work with high-profile clients and agencies
• Career progression in this role could lead to management or specialized positions within the Ad Sales department or other areas of the business

ASSUMPTION: This role offers unique opportunities for growth and exposure within the dynamic and evolving broadcast media industry.

📝 Sample Projects

• Developing a comprehensive media plan for a major sports event, incorporating linear, digital, social, and audio platforms
• Managing a complex campaign for a high-profile client, requiring close collaboration with internal teams and external agencies
• Conducting a post-campaign analysis and presenting findings to key stakeholders, identifying opportunities for optimization and improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, highlighting the importance of strategic thinking, tactical execution, and client management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall Ad Sales strategy for the company, and what opportunities are there for growth and advancement?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success, while also providing valuable information about the company and the specific needs of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare questions to ask during the interview, focusing on the company's culture, growth opportunities, and the specific needs of the role
• If selected for an interview, be prepared to discuss your relevant experience and demonstrate your understanding of the broadcast media industry and Sinclair Broadcast Group's portfolio of properties
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.