Multimedia Content Creator

📌 Core Information

🔹 Job Title: Multimedia Content Creator

🔹 Company: Informa Group Plc.

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging multimedia content for Cityscape and WIRE events across Egypt, Qatar, Bahrain, and other regions.
• Collaborating with marketing, content, and event teams to align content with campaign goals.
• Conducting on-site interviews and transforming them into engaging video content.
• Designing branded content assets for social media, presentations, and digital campaigns.
• Monitoring content performance metrics to improve engagement, reach, and content strategy.

ASSUMPTION: This role requires a dynamic and creative individual with a passion for real estate and storytelling, as well as strong digital content creation skills.

📋 Key Responsibilities

✅ Capture, edit, and produce short-form videos using a mobile device for social media and event coverage.

✅ Conduct on-site interviews and transform them into engaging video content.

✅ Develop visually compelling, story-led content that highlights community voices across Cityscape and WIRE.

✅ Design branded content assets for social media, presentations, and digital campaigns using Canva or Adobe.

✅ Plan, schedule, and publish content across social media, websites, and newsletters.

✅ Maintain content consistency across platforms in line with brand guidelines.

✅ Repurpose long-form, event-based, or evergreen content into bite-sized, channel-ready formats.

✅ Refresh and adapt content for relevance across different markets and campaigns.

✅ Work closely with partners, speakers, and stakeholders to collect insights, quotes, and creative assets.

✅ Support community storytelling by turning community insights and events into engaging social content.

✅ Monitor content performance metrics to improve engagement, reach, and content strategy.

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring a balance of artistic and analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: Proven experience in content creation (presentations, social media, video, and imagery).

Required Skills:

• Social media savvy with a strong understanding of platform algorithms and best practices.
• Proficiency in basic video editing and graphic design (e.g., Canva, Adobe Spark, or similar tools).
• Excellent storytelling skills with the ability to create engaging narratives.
• Strong communication skills and ability to conduct interviews.
• Ability to work independently and manage content calendars.
• Fluent in English and Arabic (preferred).

Preferred Skills:

• Experience with real estate or event-specific content creation.
• Familiarity with the Middle East and its cultural nuances.

ASSUMPTION: While specific industry experience is not required, a strong understanding of real estate and event content creation would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between EGP 25,000 and EGP 40,000 per month, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Egypt.

Benefits:

• Freedom & Flexibility: Colleagues rate Informa highly for the flexibility and trust they receive, with most balancing time in the office with time working remotely.
• Great Community: A welcoming culture with in-person and online social events, charity initiatives, and active diversity and inclusion networks.
• Broader Impact: Up to four days per year to volunteer, with charity match funding available too.
• Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. Encouragement and support for internal job moves.
• Time Out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company-funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, and digital events, among others.

Company Size: Informa is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Informa was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is headquartered in the UK and is a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: Informa Group Plc.

ASSUMPTION: Informa's diverse range of specialties and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-level professional with 2-5 years of experience in content creation, marketing, or a related field.

Reporting Structure: The Multimedia Content Creator will report directly to the Cityscape team and collaborate with various departments, including marketing, content, and event teams.

Work Arrangement: This is a hybrid role, requiring a mix of on-site and remote work.

Growth Opportunities:

• Potential to work on high-profile events and campaigns within the real estate industry.
• Opportunities to develop skills in video production, graphic design, and content strategy.
• Chance to collaborate with international teams and gain exposure to global markets.

ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding real estate industry.

🌍 Location & Work Environment

Office Type: Informa's Cairo office is located in the modern and vibrant Cairo Festival City Business Park, New Cairo.

Office Location(s): Cairo Festival City Business Park, New Cairo, Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is a major economic and cultural hub in the Middle East and North Africa region.
• Cairo is known for its rich history, diverse culture, and bustling business environment.

Work Schedule: The work schedule for this role is typically Monday to Friday, with flexibility for event coverage as needed.

ASSUMPTION: Cairo's vibrant and dynamic business environment, coupled with Informa's modern office space, provides an ideal setting for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview with the hiring manager.
• In-person or virtual interview with the Cityscape team.
• Final interview with senior leadership.

Key Assessment Areas:

• Creativity and storytelling skills.
• Technical proficiency in video editing and graphic design.
• Understanding of real estate and event-specific content creation.
• Ability to work independently and manage content calendars.

Application Tips:

• Highlight relevant experience in content creation, marketing, or a related field.
• Include a portfolio or examples of previous work, showcasing your creativity and technical skills.
• Tailor your resume and cover letter to emphasize your fit for this role and understanding of the real estate industry.

ATS Keywords: Content creation, video editing, graphic design, storytelling, real estate, event marketing, social media, multimedia, Cityscape, WIRE, Cairo

ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, technical skills, and understanding of the real estate industry.

🛠️ Tools & Technologies

• Canva or Adobe Spark for graphic design.
• Video editing software (e.g., iMovie, Adobe Premiere Pro, or similar).
• Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Content management systems (e.g., WordPress, Drupal, or similar).

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company fosters a culture of inclusivity, collaboration, and continuous learning.
• Informa values its employees and provides numerous opportunities for growth and development.

Work Style:

• Informa encourages a flexible and hybrid work arrangement, balancing time in the office with time working remotely.
• The company values creativity, innovation, and a proactive approach to work.
• Informa promotes a culture of open communication, collaboration, and mutual respect.

Self-Assessment Questions:

• Do you have a strong passion for real estate and storytelling?
• Are you comfortable working independently and managing content calendars?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: Candidates who align with Informa's values and work style, and possess a strong passion for real estate and storytelling, will likely be a good fit for this role.

⚠️ Potential Challenges

• The role may require working on weekends or evenings for event coverage.
• The dynamic and fast-paced nature of the real estate industry can present unique challenges and demands.
• The role may require frequent travel to other regions, such as Qatar, Bahrain, and other Middle Eastern countries.
• The competitive nature of the real estate industry may present challenges in terms of standing out and driving audience engagement.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and career advancement.

📈 Similar Roles Comparison

• This role is similar to a Multimedia Content Creator or Digital Content Producer within the real estate industry.
• However, this role is unique in its focus on Cityscape and WIRE events and the opportunity to work across multiple regions within the Middle East and North Africa.
• Career paths for this role may include progression to senior content creation roles, event management, or marketing leadership positions within the real estate industry.

ASSUMPTION: While this role shares similarities with other content creation roles, its unique focus on real estate events and regional expansion offers distinct opportunities for growth and development.

📝 Sample Projects

• Creating a series of engaging video interviews with real estate industry experts for Cityscape events.
• Designing visually compelling graphics and presentations to highlight community voices and event sponsors.
• Repurposing long-form event content into bite-sized, channel-ready formats for social media and other digital platforms.

ASSUMPTION: These sample projects illustrate the diverse range of content creation tasks required for this role and the opportunity to work on high-profile events and campaigns within the real estate industry.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for content creation and publishing for Cityscape and WIRE events?
• How does the Cityscape team collaborate with other departments, such as marketing and event management, to ensure content aligns with campaign goals?
• What opportunities are there for professional growth and development within the real estate industry at Informa?
• How does Informa support work-life balance for employees in this role?
• What are the key performance indicators (KPIs) used to measure the success of content created for Cityscape and WIRE events?

ASSUMPTION: Asking these questions will help you better understand the role's day-to-day responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in content creation, marketing, or a related field, and your understanding of the real estate industry.
• Prepare a portfolio or examples of previous work, showcasing your creativity and technical skills in video editing and graphic design.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.