📌 Core Information
🔹 Job Title: Regional Brand Marketing Specialist - DE/CH (German speaking)
🔹 Company: ALPADIA Language Schools SA
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, 2 days at home)
🚀 Job Overview
Key aspects of this role include:
- Driving leads and conversions through online and offline channels
- Supporting regional branding projects to grow revenue and ROI
- Conducting market research and competitor analysis
- Collaborating with cross-functional teams to develop digital campaigns
- Managing website and blog content, as well as partner content
- Leveraging social media, email marketing, and SEO strategies
- Organizing events and managing customer relationships
ASSUMPTION: This role requires a strong focus on digital marketing, with a balance of creative and analytical skills. The ideal candidate will be comfortable working in a dynamic, international team and have experience in driving marketing campaigns to achieve specific targets.
📋 Key Responsibilities
✅ Creating and implementing a marketing activity calendar
✅ Supporting regional branding projects to grow revenue and ROI
✅ Conducting market research and competitor analysis
✅ Collaborating with cross-functional teams to develop digital campaigns
✅ Managing website and blog content, as well as partner content
✅ Leveraging social media, email marketing, and SEO strategies
✅ Organizing events and managing customer relationships
ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize marketing effectiveness and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree or above (desirable)
Experience: Relevant marketing or brand experience
Required Skills:
- Fluency in English and German (spoken and written)
- Proven success in applying strategy using marketing channels
- Experience with website analytics tools
- Knowledge of HTML, website management (CMS), and mass email (CRM)
- Ability to handle multiple tasks and meet deadlines
Preferred Skills:
- Experience with PPC and best performance media practice
- Complimentary experience of offline marketing
ASSUMPTION: The ideal candidate will have a strong foundation in digital marketing, with a proven track record of driving results through strategic planning and execution.
💰 Compensation & Benefits
Salary Range: Up to €33,000 annual (depending on experience)
Benefits:
- Ticket restaurant and annual bonus
- Medical insurance benefits discounts
- Free coffee and tea
- Free breakfast on Mondays and fresh fruit on Thursdays
- Free online English courses and discounted language courses abroad
Working Hours: 40 hours per week, with flexible working arrangements
ASSUMPTION: The salary range is based on industry standards for marketing specialists with 2-5 years of experience in the language education sector. Benefits are designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Education Administration Programs
Company Size: 51-200 employees
Founded: 1996
Company Description:
- ALPADIA Language Schools is a Swiss company with an international vision, devoted to excellence in teaching languages to enrich students' futures.
- The company offers all-year-round courses for adults and summer camp programs for juniors and teenagers in Switzerland, France, Germany, and England.
- ALPADIA benefits from the heritage of ESL Language Schools’ two decades of experience in language education.
Company Specialties:
- Language education tourism
- All-year-round Adult Language Courses
- Summer Camps for Teens and Juniors
- University Pathway Germany, Switzerland, and France
- German, French, English, and Italian courses
Company Website: http://www.alpadia.com
ASSUMPTION: ALPADIA Language Schools is a well-established company in the language education sector, with a strong focus on providing high-quality, immersive language experiences to students from around the world.
📊 Role Analysis
Career Level: Mid-level marketing specialist
Reporting Structure: Reports to the Brand Marketing Manager Europe (BE, FR, IT, SP)
Work Arrangement: Hybrid (3 days in the office, 2 days at home)
Growth Opportunities:
- Potential to grow within the regional brand team or other international teams
- Opportunity to gain extensive exposure to international marketing
- Possibility to work on a variety of digital and traditional offline channels
ASSUMPTION: This role offers a unique opportunity to gain international marketing experience and grow within a successful multi-national education company.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is a vibrant, multicultural city with a strong focus on education and technology
- The city offers a high quality of life, with a mild Mediterranean climate and rich cultural heritage
- Barcelona is well-connected by public transportation and has a thriving business ecosystem
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexible working arrangements)
ASSUMPTION: The Barcelona office provides a dynamic and collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the regional director
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and management
- Customer relationship management
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research ALPADIA Language Schools and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Brand Marketing, Digital Campaigns, Content Creation, Social Media Planning, SEO Strategy, Event Organization, Market Research, Customer Relationship Management, Website Management, Email Marketing, Creative Thinking, Teamwork, Analytics, HTML, PPC, Offline Marketing
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit with the company.
🛠️ Tools & Technologies
- Website management (CMS) tools
- Mass email (CRM) platforms
- Social media management tools
- SEO and analytics tools
- Project management software
ASSUMPTION: The ideal candidate will have experience with a variety of marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching languages
- Student-centered approach
- International and multicultural environment
- Continuous improvement and innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you have a strong passion for language education and a desire to inspire students' futures?
- Are you comfortable working in an international, multicultural environment?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working on a variety of projects?
ASSUMPTION: ALPADIA Language Schools values candidates who are passionate about language education, culturally adaptable, and able to thrive in a collaborative, international work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic, international team environment
- Working with limited resources and tight budgets
- Balancing creative and analytical aspects of the role
ASSUMPTION: The ideal candidate will be able to manage multiple priorities effectively, adapt to a dynamic team environment, and balance creative and analytical aspects of the role.
📈 Similar Roles Comparison
- This role is similar to a Regional Marketing Manager or Brand Marketing Specialist position in the language education sector
- However, this role has a stronger focus on digital marketing and content creation
- Career progression may involve moving into a more senior marketing role or specializing in a specific area of marketing
ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and data-driven analysis, making it distinct from other marketing roles in the language education sector.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to drive leads and conversions
- Managing a website redesign project to improve user experience and SEO performance
- Conducting market research and competitor analysis to inform marketing strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and creative content development to data-driven analysis and project management.
❓ Key Questions to Ask During Interview
- Can you describe the regional brand team's structure and how this role fits into it?
- How does ALPADIA Language Schools support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does ALPADIA Language Schools approach diversity, equity, and inclusion in its marketing efforts?
- What are the most rewarding aspects of working in the regional brand team, according to current team members?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the company's commitment to professional development and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research ALPADIA Language Schools and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
