📌 Core Information
🔹 Job Title: Off-Page SEO Executive
🔹 Company: Legend
🔹 Location: Valletta, Malta
🔹 Job Type: Full-time
🔹 Category: Marketing & SEO
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth in competitive markets through strategic link-building
- Collaborating with internal teams and external partners to deliver high-quality backlinks
- Leveraging market knowledge and SEO tools to identify and evaluate backlink opportunities
- Working in English and local languages across key Asian markets
ASSUMPTION: This role requires a strong understanding of off-page SEO strategies and the ability to work effectively with diverse teams and external partners.
📋 Key Responsibilities
✅ Identify and evaluate domains for backlink opportunities, ensuring they meet quality and relevance standards
✅ Execute link-building strategy with ownership of acquisition targets
✅ Collaborate closely with the on-page SEO team to support their needs and ensure strategic alignment
✅ Plan topically relevant stories and coordinate with content freelancers and agencies for timely delivery
✅ Utilize tools such as Ahrefs, Majestic, and Semrush to gain insights into backlink profiles and share actionable insights
✅ Develop and maintain strong relationships with agencies, publishers, and other external partners
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in off-page SEO activities (2-5 years)
Required Skills:
- Excellent communication skills (written and verbal) in English
- Experience coordinating with content freelancers and agencies, creating content briefs/pitches, and proofreading
- Knowledge of industry tools such as Ahrefs, Majestic, and Semrush
- Ability to work under pressure and meet strict deadlines
- Market experience in India, Singapore, Malaysia, and/or the Philippines (a major plus)
- Proficiency in local languages from these markets (an advantage)
Preferred Skills:
- Experience in the iGaming, sports betting, or personal finance industries
- Fluency in local languages from target markets
ASSUMPTION: Candidates with relevant industry experience and local language proficiency may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market conditions)
Benefits:
- Annual discretionary bonus
- Paid annual leave
- Long-term incentive plan
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Salary range is estimated based on market research and company size. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Online media and technology, specializing in iGaming, sports betting, and personal finance
Company Size: 501-1,000 employees (global), small teams in local markets
Founded: 2004, with a strong focus on growth and innovation
Company Description:
- Legend is a global online media company building cutting-edge products worldwide
- Focused on creating communities and products that engage and empower users
- Committed to helping people make smart choices online through innovative and forward-thinking approaches
Company Specialties:
- Online media and content creation
- SEO and digital marketing
- Agile engineering and product development
- Affiliate marketing and web development
Company Website: http://www.L1.com
ASSUMPTION: Legend's global presence and focus on innovation make it an attractive employer for SEO professionals seeking international experience.
📊 Role Analysis
Career Level: Mid-level SEO professional, with opportunities for growth and development
Reporting Structure: Reports directly to the Senior Off-Page SEO Manager, with close collaboration with the on-page SEO team and external partners
Work Arrangement: On-site in Valletta, Malta, with remote OK for qualified candidates
Growth Opportunities:
- Progression within the SEO team or exploration of other marketing disciplines
- Potential to work on high-impact projects and contribute to the company's growth
- Opportunities to develop leadership and management skills
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their SEO careers in a dynamic and competitive environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Valletta, Malta
Office Location(s): Valletta, Malta
Geographic Context:
- Malta is a Mediterranean island nation with a rich history and vibrant culture
- Valletta, the capital city, offers a mix of historic architecture and modern amenities
- Malta is an English-speaking country with a multilingual population
Work Schedule: Standard business hours with flexible work arrangements
ASSUMPTION: Candidates should be comfortable working in an on-site environment and may benefit from living in or near Valletta for easier commuting.
💼 Interview & Application Insights
Typical Process:
- Initial chat with a talent partner (30-minute video interview via Zoom)
- Interview with the senior off-page SEO manager and off-page SEO specialist (1-hour video via Zoom)
- Take-home task and presentation (1-hour video via Zoom)
Key Assessment Areas:
- SEO knowledge and experience
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO experience and skills
- Prepare for behavioral and technical interview questions related to off-page SEO
- Research Legend's products and markets to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Off-Page SEO, Backlink Strategy, Content Coordination, Market Knowledge, SEO Tools, Pressure Management
ASSUMPTION: Applicants should be prepared for a structured interview process that assesses both technical skills and cultural fit.
🛠️ Tools & Technologies
- Ahrefs
- Majestic
- Semrush
- Google Analytics
- Google Search Console
ASSUMPTION: Candidates should be comfortable using industry-standard SEO tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit
- User-centric approach
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and communication
- Data-driven decision-making
- Results-oriented and performance-focused
Self-Assessment Questions:
- Do you thrive in competitive environments and enjoy working on high-stakes projects?
- Are you comfortable working in a collaborative, cross-functional team and communicating effectively with stakeholders?
- Do you have a strong work ethic and a commitment to continuous learning and improvement?
ASSUMPTION: Candidates should assess their fit with Legend's competitive culture and fast-paced work environment.
⚠️ Potential Challenges
- Working in a competitive and fast-paced environment may require long hours and tight deadlines
- Collaborating with external partners and freelancers may present communication and coordination challenges
- Adapting to a global work environment with diverse teams and stakeholders
- Navigating the complexities of international markets and regulatory environments
ASSUMPTION: Candidates should be prepared to manage multiple projects simultaneously and work effectively in a dynamic and competitive environment.
📈 Similar Roles Comparison
- Compared to other SEO roles, this position places a stronger emphasis on off-page SEO strategies and link-building
- Legend's global presence and focus on competitive markets set this role apart from similar positions in other companies
- This role offers opportunities for growth and development within a dynamic and innovative organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a link-building strategy for a new product launch in the iGaming market
- Collaborating with content freelancers and agencies to create topically relevant stories and secure high-quality backlinks
- Analyzing competitor backlink profiles and identifying opportunities for strategic link acquisition
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant SEO projects and provide examples of their work.
❓ Key Questions to Ask During Interview
- How does this role fit into Legend's overall SEO strategy and how will my work contribute to the company's growth?
- What are the most challenging aspects of working in a competitive market like iGaming or sports betting?
- How does Legend support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Legend foster a culture of collaboration and teamwork across its global offices?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and technical interview questions related to off-page SEO
- Research Legend's products and markets to demonstrate your enthusiasm and understanding of the role
- Follow up with the talent partner one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
