📌 Core Information
🔹 Job Title: Off-Page SEO Executive
🔹 Company: Legend
🔹 Location: London, England
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (London, England)
🚀 Job Overview
Key aspects of this role include:
- Securing high-quality backlinks to boost website authority and rankings
- Supporting company growth by targeting high-impact keywords
- Collaborating with the On-Page SEO team for a cohesive strategy
- Innovating with outreach tactics to discover new backlink opportunities
- Building and maintaining strong relationships with partners and freelancers
ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication to succeed in a fast-paced environment.
📋 Key Responsibilities
✅ Drive success in competitive markets by securing high-quality backlinks
✅ Support company growth by targeting high-impact keywords
✅ Review and refine English content for topically relevant pieces
✅ Collaborate closely with the On-Page SEO team for a cohesive strategy
✅ Innovate with outreach tactics to discover and secure new backlink opportunities
✅ Build and maintain strong relationships with partners and freelancers
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in managing off-page SEO strategies, with a focus on link-building and outreach
Required Skills:
- Proven track record in off-page SEO and link-building
- Strong analytical skills and data-driven mindset
- Excellent communication and interpersonal skills
- Familiarity with industry-leading SEO tools (e.g., Semrush, Ahrefs, Majestic)
- Collaborative understanding of SEO best practices
- Detail-oriented with a proactive approach to continuous improvement
Preferred Skills:
- Experience with content management systems (CMS)
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience and a strong portfolio of successful SEO campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on industry standards for a mid-level SEO role in London)
Benefits:
- Annual discretionary bonus
- Paid annual leave
- Long term incentive plan
- Flexible work-life balance
Working Hours: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Online media and technology, specializing in iGaming, Sports Betting, and Personal Finance
Company Size: 501-1,000 employees, with a global presence and remote work options
Founded: 2004, with a mission to help people make smart choices online
Company Description:
- Pioneering online media and technology company
- Creates communities and products that engage and empower over 105 million people annually
- Diverse team of creative minds, cutting-edge technologists, and industry experts
Company Specialties:
- Online media
- Online marketing
- Tech and digital development
- Affiliate marketing
- Web development
- SEO and conversion optimization
- Digital content and delivery
- Product and UX & design
Company Website: www.L1.com
ASSUMPTION: Legend's global presence and diverse team offer unique opportunities for professional growth and collaboration.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression
Reporting Structure: Reports directly to the Senior Off-Page SEO Manager
Work Arrangement: On-site in London, with flexible working arrangements
Growth Opportunities:
- Potential to progress to a Senior or Managerial role within the SEO team
- Chance to work on high-impact projects and contribute to the company's growth
- Opportunities to learn and develop skills in a dynamic and fast-paced environment
ASSUMPTION: This role offers a clear path for career progression within the SEO team and the wider organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in London
Office Location(s): London, England
Geographic Context:
- London is a major global city with a vibrant tech and digital industry
- The city offers a diverse range of cultural, social, and professional opportunities
- Legend's office is centrally located, with easy access to public transportation
Work Schedule: Full-time (40 hours per week), with flexible working arrangements
ASSUMPTION: The office environment is designed to foster collaboration, creativity, and productivity.
💼 Interview & Application Insights
Typical Process:
- Initial chat with a Talent Partner (30-minute video interview via Zoom)
- Interview with a Global SEO Expert and an Off-Page SEO Executive (60-minute video interview via Zoom)
- Final interview - take-home task and presentation (1-hour video via Zoom)
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills and strategic thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Legend's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare examples of successful SEO campaigns you've led or contributed to
- Research Legend's company culture and values to demonstrate your fit
- Follow up after your interview to express your enthusiasm for the role
ATS Keywords: Off-Page SEO, Link-Building, Outreach, Analytical Insights, Content Review, Collaboration, SEO Best Practices, Project Management, Creativity, Detail-Oriented, Continuous Improvement, Relationship Building
ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and potential to succeed in the role.
🛠️ Tools & Technologies
- Semrush
- Ahrefs
- Majestic
- Content management systems (CMS)
ASSUMPTION: Familiarity with industry-leading SEO tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Competitive spirit
- Collaboration and teamwork
- Innovation and continuous learning
- User-focused approach
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision-making
- Strong focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you approach creative problem-solving in a fast-paced environment?
- Can you describe a time when you successfully collaborated with a team to achieve a common goal?
- How do you stay up-to-date with the latest trends and best practices in SEO?
ASSUMPTION: Legend values candidates who are passionate, driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest trends and best practices in SEO
- Building and maintaining strong relationships with partners and freelancers
- Adapting to a competitive and ever-changing market
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike some SEO roles, this position focuses primarily on off-page SEO and link-building
- This role offers the opportunity to work in a fast-paced, dynamic environment with a global team
- Career progression opportunities are available within the SEO team and the wider organization
ASSUMPTION: This role offers unique challenges and opportunities compared to other SEO positions in the market.
📝 Sample Projects
- Developing and executing a successful link-building campaign for a new website launch
- Conducting a comprehensive SEO audit and implementing recommendations to improve organic traffic
- Collaborating with the content team to create high-quality, SEO-optimized content that drives engagement and backlinks
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader SEO strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Legend support the professional growth and development of its employees?
- What are the biggest challenges facing the SEO team in the coming year, and how can this role contribute to addressing them?
- How does Legend foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare examples of successful SEO campaigns you've led or contributed to
- Follow up after your interview to express your enthusiasm for the role
- If invited to the final interview, complete the take-home task and prepare a presentation to showcase your skills and ideas
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
