Omni-channel Marketing Manager

📌 Core Information

🔹 Job Title: Omni-channel Marketing Manager

🔹 Company: Honor

🔹 Location: Remote Position

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing digital strategies to increase customer acquisition and improve client consultation experiences.
• Optimizing omnichannel campaigns across multiple platforms to create a seamless customer experience.
• Providing strategic support to franchise owners and managing their digital marketing requests.
• Analyzing and optimizing customer touchpoints to improve the overall client experience.
• Collaborating with cross-functional teams to execute customer experience tactics and retention initiatives.

ASSUMPTION: This role requires a strong strategic thinker with operational expertise and a deep understanding of omnichannel marketing to drive client retention and growth.

📋 Key Responsibilities

✅ Strategic Support for Franchise Owners: Provide digital marketing strategies to improve lead generation, client engagement, and retention across franchise offices. Consult with franchise owners to develop personalized omnichannel campaigns.

✅ Customer Journey Optimization: Analyze and optimize customer touchpoints to improve the overall client experience. Collaborate with cross-functional teams to execute customer experience tactics and retention initiatives. Report on key metrics and trends to support performance insights.

✅ Request Management and Support: Serve as the primary contact for franchise digital marketing requests and needs. Prioritize and manage all incoming marketing support inquiries, ensuring timely and effective resolution. Identify trends in franchise inquiries to proactively develop resources and solutions.

✅ Omnichannel Campaign Execution: Design and implement seamless marketing strategies across multiple channels to ensure a unified brand experience. Leverage tools like CRM, marketing automation, and data platforms to track and deliver personalized marketing messages.

✅ Retention Marketing Strategy: Develop and execute campaigns focused on client retention, reducing churn, and increasing lifetime value (LTV). Implement client feedback mechanisms to gather insights for continuous improvement.

✅ Operational Efficiency: Develop, document, and implement standard operating procedures (SOPs) to streamline the intake and resolution of franchise requests. Collaborate with cross-functional teams to ensure franchise owners receive consistent and quality assistance.

✅ Training and Development: Lead training sessions for marketing support, franchise support, and IT teams to enhance their ability to handle digital marketing-related questions. Create educational materials and training guides to support ongoing professional development.

ASSUMPTION: This role requires strong communication and relationship-building skills, as well as the ability to manage multiple requests and priorities simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: 5+ years of experience in digital marketing, marketing operations, or omnichannel campaign management. Experience working with or supporting a franchise or multi-location business model preferred.

Required Skills:

• Strong understanding of digital marketing tactics, including SEO/SEM, social media, email marketing, paid media, and CRM systems.
• Ability to use data and analytics to communicate omnichannel performance.
• Excellent project management skills.
• Strong communication and relationship-building skills.
• Proficiency with marketing tools such as Google Analytics, CRM platforms, and marketing automation software.

Preferred Skills:

• Experience developing SOPs and leading team training initiatives.

ASSUMPTION: Candidates with a proven ability to foster collaboration and implement data-driven solutions will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $99,000 - $110,000 USD per year. This range reflects the hiring range for this position and is based on national averages. Individual pay is based on qualifications, skills, experience, education, and training.

Benefits:

• Equity and 401K with up to a 4% match.
• Medical, dental, and vision coverage, including zero cost plans for employees.
• Short Term Disability, Long Term Disability, and Life Insurance, with a voluntary additional Life Insurance option.
• Generous time off program, mental health benefits, wellness program, and discount program.

Working Hours: Full-time, with flexible remote work arrangements.

ASSUMPTION: Honor offers a competitive total rewards program that includes base pay, equity, and comprehensive benefits to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Honor operates in the home care and senior care industry, focusing on combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey at scale.

Company Size: Honor is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment for its team members.

Founded: Honor was founded in 2014 and is headquartered in San Francisco, California, with additional offices in Austin, Texas, and Concord, California.

Company Description:

• Honor exists to expand the world’s capacity to care, combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey at scale.
• As a Series E-funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform, revolutionizing how society cares for older adults, their families, and Care Professionals.
• In August 2021, Honor acquired Home Instead, creating a global company that’s redefining care for older adults in communities around the world, leveraging innovation, technology, and trusted relationships to provide quality care.

Company Specialties:

• Home care
• Senior care
• In-home care
• Caregiving

Company Website: https://www.honorcare.com/

ASSUMPTION: Honor’s mission and values guide its approach to care, focusing on delivering high-quality, personalized care to aging adults and their families while providing supportive and engaging work environments for its team members.

📊 Role Analysis

Career Level: The Omni-channel Marketing Manager role is a mid-senior level position, requiring a combination of strategic thinking, operational expertise, and deep understanding of omnichannel marketing to drive client retention and growth.

Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with franchise owners, marketing support teams, IT teams, and other cross-functional stakeholders.

Work Arrangement: This role offers flexible remote work arrangements, with the opportunity to work from home or in one of Honor’s office hubs in San Francisco, Austin, or Concord.

Growth Opportunities:

• As a growing company, Honor offers opportunities for career advancement and professional development within its marketing and franchise support teams.
• This role provides exposure to various aspects of marketing, operations, and franchise support, allowing for the development of a well-rounded skill set and the potential to take on additional responsibilities over time.
• Honor’s acquisition of Home Instead has expanded its global footprint and created new opportunities for team members to grow and develop their careers within the organization.

ASSUMPTION: Candidates who demonstrate strong leadership skills, strategic thinking, and a commitment to driving results will have the best opportunities for growth and advancement within this role and the organization.

🌍 Location & Work Environment

Office Type: Honor offers a hybrid work environment, with remote work options and office hubs in San Francisco, Austin, and Concord.

Office Location(s): 201 3rd St, 10th floor, San Francisco, California 94103, US; 11009 Metric Blvd Building J, Suite 100, Austin, Texas 78758, US; 2151 Salvio St, Concord, California 94520, US

Geographic Context:

• San Francisco, California: Known for its vibrant tech industry, diverse culture, and high cost of living, San Francisco offers a dynamic work environment for professionals in the tech and healthcare sectors.
• Austin, Texas: A rapidly growing tech hub with a lower cost of living than San Francisco, Austin offers a unique blend of urban and suburban living, with a strong focus on innovation and entrepreneurship.
• Concord, California: A suburban city located in the East Bay region of the San Francisco Bay Area, Concord offers a family-friendly environment with a mix of urban and rural amenities.

Work Schedule: Full-time, with flexible remote work arrangements and the opportunity to work from home or in one of Honor’s office hubs.

ASSUMPTION: Honor’s flexible work arrangements and office hubs in multiple locations allow team members to balance their professional and personal lives while maintaining a strong connection to the company’s mission and culture.

💼 Interview & Application Insights

Typical Process:

• Online application review and resume screening.
• Phone or video screening with the hiring manager or a member of the HR team.
• Behavioral and skills-based interviews with cross-functional stakeholders.
• Final interview with the Senior Marketing Manager or another senior leader within the organization.
• Background check and onboarding for successful candidates.

Key Assessment Areas:

• Strategic thinking and problem-solving skills.
• Operational efficiency and project management skills.
• Strong communication and relationship-building skills.
• Deep understanding of digital marketing tactics and omnichannel campaign management.
• Ability to work collaboratively with cross-functional teams and franchise owners.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Honor’s mission and values, and how your skills and experience align with the company’s goals.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Showcase your ability to manage multiple priorities and requests simultaneously, and your commitment to driving results and improving the customer experience.

ATS Keywords: Omnichannel marketing, digital strategy, customer acquisition, customer experience, retention marketing, franchise support, project management, operational efficiency, data analysis, CRM, marketing automation, SEO/SEM, social media, email marketing, paid media

ASSUMPTION: Candidates who demonstrate a strong understanding of Honor’s mission and values, and a commitment to driving results and improving the customer experience, will be well-positioned for success in the interview process.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot)
• Marketing automation software (e.g., Marketo, Pardot)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Paid media advertising platforms (e.g., Google Ads, Facebook Ads)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Honor provides training and support to help team members develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• People-centric: Honor prioritizes the well-being and growth of its team members, fostering a supportive and inclusive work environment.
• Innovative: Honor embraces technology and continuous improvement to drive better care outcomes and enhance the customer experience.
• Collaborative: Honor values teamwork and cross-functional collaboration to achieve its mission and goals.
• Compassionate: Honor is committed to delivering high-quality, personalized care to aging adults and their families, with a focus on empathy and understanding.

Work Style:

• Honor values a flexible and adaptable work style, with a focus on results and continuous improvement.
• Honor encourages team members to take ownership of their roles and contribute to the company’s mission and goals.
• Honor fosters a culture of open communication and feedback, with a focus on supporting the growth and development of its team members.

Self-Assessment Questions:

• Do you share Honor’s commitment to delivering high-quality, personalized care to aging adults and their families, with a focus on empathy and understanding?
• Are you comfortable working collaboratively with cross-functional teams and franchise owners, and able to manage multiple priorities and requests simultaneously?
• Do you have a strong understanding of digital marketing tactics and omnichannel campaign management, and are you able to use data and analytics to communicate omnichannel performance?
• Are you committed to driving results and improving the customer experience, with a focus on strategic thinking and problem-solving?

ASSUMPTION: Candidates who demonstrate a strong alignment with Honor’s values and work style, and a commitment to driving results and improving the customer experience, will be well-suited for success in this role and the organization.

⚠️ Potential Challenges

• Managing multiple priorities and requests simultaneously, with a focus on operational efficiency and project management skills.
• Working collaboratively with cross-functional teams and franchise owners, with a focus on communication and relationship-building skills.
• Analyzing and optimizing customer touchpoints to improve the overall client experience, with a focus on strategic thinking and data-driven decision-making.
• Developing and executing retention marketing strategies, with a focus on reducing churn and increasing lifetime value (LTV).
• Adapting to a dynamic and evolving work environment, with a focus on continuous improvement and innovation.

ASSUMPTION: Candidates who demonstrate strong problem-solving skills, strategic thinking, and a commitment to driving results, will be well-equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• Omnichannel Marketing Manager vs. Digital Marketing Manager: The Omnichannel Marketing Manager role focuses on optimizing customer experiences across multiple channels, while the Digital Marketing Manager role may focus on a specific channel or set of channels. The Omnichannel Marketing Manager role requires a broader understanding of digital marketing tactics and a stronger focus on strategic thinking and operational efficiency.
• Omnichannel Marketing Manager vs. Marketing Operations Manager: The Omnichannel Marketing Manager role focuses on driving customer acquisition and retention through strategic marketing campaigns, while the Marketing Operations Manager role focuses on streamlining marketing processes and improving operational efficiency. The Omnichannel Marketing Manager role requires a stronger understanding of digital marketing tactics and a greater emphasis on strategic thinking and data-driven decision-making.
• Omnichannel Marketing Manager vs. Customer Experience Manager: The Omnichannel Marketing Manager role focuses on optimizing customer experiences across multiple channels, while the Customer Experience Manager role may focus on a specific touchpoint or aspect of the customer journey. The Omnichannel Marketing Manager role requires a broader understanding of digital marketing tactics and a stronger focus on strategic thinking and data-driven decision-making.

ASSUMPTION: Candidates who understand the unique requirements and challenges of each role, and can demonstrate a strong alignment with the specific skills and experiences required for success, will be well-positioned for success in the interview process.

📝 Sample Projects

• Developing and executing a comprehensive customer acquisition campaign, including SEO/SEM, social media, email marketing, and paid media strategies, to drive leads and improve the customer experience.
• Analyzing customer touchpoints and optimizing the customer journey to improve retention and reduce churn, with a focus on strategic thinking and data-driven decision-making.
• Collaborating with cross-functional teams to develop and execute retention marketing strategies, including client segmentation, personalized messaging, and loyalty programs, to improve customer engagement and lifetime value (LTV).

ASSUMPTION: Candidates who can demonstrate a strong understanding of these projects and the skills required for success, will be well-positioned for success in the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical work arrangement for this role, and how it balances remote work and in-person collaboration?
• How does Honor support the professional development and growth of its team members, and what opportunities are there for career advancement within the organization?
• Can you provide an example of a successful retention marketing campaign that Honor has executed, and how it was measured and optimized over time?
• How does Honor collaborate with franchise owners to ensure consistent and high-quality support, and what resources and tools are provided to facilitate this process?
• Can you describe the typical onboarding process for new team members, and how Honor supports the integration of new hires into the organization?

ASSUMPTION: Candidates who ask thoughtful and insightful questions, and demonstrate a strong understanding of Honor’s mission and values, will be well-positioned for success in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, operational efficiency, and customer experience.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams.
• Showcase your ability to manage multiple priorities and requests simultaneously, and your commitment to driving results and improving the customer experience.
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.