On Highway Product Marketing Specialist

📌 Core Information

🔹 Job Title: On-Highway Product Marketing Specialist

🔹 Company: Daimler Truck North America

🔹 Location: Fort Mill, SC & Portland, OR

🔹 Job Type: Hybrid (4 days in-office, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with occasional travel

🚀 Job Overview

Key aspects of this role include:

• Supporting the On-Highway Product Marketing Manager in developing communications and promotional programs for DTNA’s on-highway product line-up.
• Collaborating with various internal and external stakeholders to ensure effective product messaging and positioning.
• Developing and utilizing product expertise to educate dealers and customers about DTNA’s on-highway trucks.
• Working in a high-exposure role with multiple stakeholders, requiring strong presentation skills and the ability to thrive in ambiguous or fast-paced planning situations.

ASSUMPTION: This role requires a high level of collaboration and adaptability, as the successful candidate will work with various teams and stakeholders to ensure consistent and effective product messaging.

📋 Key Responsibilities

✅ Develop and document go-to-market strategies for upcoming product and project launches, collaborating with Product Strategy and Segment Strategy teams to determine appropriate product go-to-market timing.

✅ Support launch plan development for new product options with cross-functional teams, developing sales support collateral such as pitch decks, walkaround videos, white-papers, spec packages, etc.

✅ Collaborate with Brand/Marketing Communications and Corporate Communications, and align with Vocational and Detroit Product Marketing teams to refine messaging.

✅ Work with Digital Marketing and Brand Marketing teams to ensure appropriate products/features are promoted in Freightliner brand website and through brand social media channels.

✅ Lead the collaboration with the On Highway Training team to determine appropriate channels and content for educating dealer and internal sales stakeholders.

✅ Develop strategy to capture competitor data/insights, collaborating with Segment Strategy and Product Strategy teams to understand market and competitor insights and develop content to help stakeholders sell against the competition.

✅ Support marketing truck and trade show strategy development, representing DTNA at trade shows and other industry events.

✅ Act as the main point of contact for internal and external stakeholders for current, released product information, developing product presentations and presenting to key stakeholders.

✅ Support development and maintenance of target segment sales, demo and trade association rebate programs.

ASSUMPTION: This role requires a strong understanding of DTNA’s on-highway truck products and the ability to communicate technical details effectively to various stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 5-7 years of relevant experience

Required Skills:

• Strong presentation skills and comfort with high-exposure opportunities
• Ability to work collaboratively with cross-functional teams and engage with Freightliner and Detroit brand agencies
• Customer (internal and external stakeholders) focus
• Willingness to learn and communicate technical details of DTNA on-highway truck product
• Strategic thinking and big-picture view of the market
• Self-driven, proactive, and can-do attitude
• Flexibility and willingness to pivot depending on market or DTNA needs or external events
• Willingness to travel up to 10% of the time (domestically, as well as Canada)

Preferred Skills:

• Freightliner Cascadia product knowledge
• Commercial Driver License or ability to obtain one

ASSUMPTION: While a Bachelor's degree and 5-7 years of relevant experience are required, candidates with more or less experience may still be considered based on their skills and accomplishments.

💰 Compensation & Benefits

Salary Range: $95,000.00 - $121,000.00 USD per year

Benefits:

• Annual bonus program
• 401k company contribution with company match up to 6% as well as non-elective company contribution of 3-7% depending on age
• Starting at 4 weeks paid vacation
• 13+ calendar holidays
• 8 weeks paid parental leave
• Employee assistance program
• Comprehensive healthcare plans and wellness programs
• Onsite fitness (at some locations)
• Tuition assistance and volunteer paid time off
• Short-term and long-term disability plans

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Specialist role with 5-7 years of experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing

Company Size: 10,001+ employees

Founded: 1942

Company Description:

• Daimler Truck North America is the largest heavy-duty truck manufacturer in North America and a leading producer of medium-duty trucks and specialized commercial vehicles.
• The company manufactures, sells, and services several renowned commercial vehicle brands, including Freightliner Trucks, Western Star Trucks, Thomas Built Buses, and Freightliner Custom Chassis.
• Through its affiliates, Daimler Truck North America is also a leading provider of heavy-and medium-duty diesel engines and other components.

Company Specialties:

• Manufacturing
• Engines
• Trucks
• Transportation
• Autonomous
• eMobility
• Technology
• Operations
• and Mobility

Company Website: Daimler Truck North America

ASSUMPTION: Daimler Truck North America is a large, established company with a diverse product portfolio and a strong focus on innovation and technology.

📊 Role Analysis

Career Level: Mid-level to senior-level marketing role

Reporting Structure: Reports to the On-Highway Product Marketing Manager

Work Arrangement: Hybrid, with 4 days per week in the office and 1 day remote

Growth Opportunities:

• Potential career growth within the marketing department or other areas of the business
• Opportunities to work on high-visibility projects and collaborate with various teams
• Possibility to gain expertise in the commercial vehicle industry and develop skills in product marketing

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: On-site with occasional travel

Office Location(s): Fort Mill, SC & Portland, OR

Geographic Context:

• Fort Mill, SC: A suburban city located near Charlotte, NC, with a population of approximately 22,000
• Portland, OR: A major city in the Pacific Northwest, with a population of around 650,000, known for its vibrant culture, outdoor activities, and tech industry

Work Schedule: Full-time, with a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining the benefits of in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the On-Highway Product Marketing Manager

Key Assessment Areas:

• Presentation skills and comfort with high-exposure opportunities
• Collaboration and cross-functional teamwork
• Customer focus and understanding of DTNA’s on-highway truck products
• Strategic thinking and market awareness
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your presentation skills and experience working with cross-functional teams
• Research DTNA’s products and industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Cross-functional Collaboration, Presentation Skills, Product Launch, Stakeholder Management, Competitor Analysis, Trade Shows, Truck Industry, Commercial Vehicles

ASSUMPTION: The interview process will focus on assessing the candidate’s presentation skills, collaboration abilities, and understanding of DTNA’s products and industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Jira, Trello)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The successful candidate will be comfortable using various tools and technologies to support their work and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Sustainability
• Customer Focus
• Excellence
• Respect
• Integrity
• Diversity
• Innovation

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Customer-focused and results-driven
• Innovative and forward-thinking
• Highly visible and comfortable with high-exposure opportunities

Self-Assessment Questions:

• Do I have strong presentation skills and the ability to work comfortably in high-exposure situations?
• Am I comfortable working collaboratively with cross-functional teams and external stakeholders?
• Do I have a customer-focused mindset and a willingness to learn technical details about DTNA’s on-highway truck products?
• Am I adaptable and flexible, able to pivot depending on market or DTNA needs or external events?

ASSUMPTION: Daimler Truck North America values candidates who are customer-focused, collaborative, and adaptable, with strong presentation skills and a willingness to learn and grow within the organization.

⚠️ Potential Challenges

• Working with multiple internal and external stakeholders may require strong communication and project management skills
• The role may involve occasional travel, which could be challenging for candidates who prefer a fully remote work arrangement
• The fast-paced and high-exposure nature of the role may be stressful for candidates who prefer a more stable or low-key work environment
• Candidates may face competition from other experienced marketing professionals seeking similar roles within the organization

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced, high-exposure role with multiple stakeholders and occasional travel.

📈 Similar Roles Comparison

• Compared to other Product Marketing Specialist roles, this position offers a unique opportunity to work with a wide range of stakeholders and gain exposure to various aspects of the commercial vehicle industry
• In the trucking industry, this role provides a competitive salary range and comprehensive benefits package compared to similar positions at other companies
• Career-wise, this role offers potential growth opportunities within a large, established organization, with the possibility to transition into other marketing or leadership positions

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a product launch plan for a new on-highway truck model, including sales support collateral and training materials for dealers and internal sales stakeholders
• Analyzing competitor data and insights to inform product positioning and messaging strategies for DTNA’s on-highway truck product line-up
• Collaborating with the On Highway Training team to create engaging and informative training content for dealers and internal sales stakeholders, such as webinars or online training modules

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Product Marketing Specialist role at DTNA.

❓ Key Questions to Ask During Interview

• Can you describe the typical product launch process and how this role fits into that timeline?
• How does the On-Highway Product Marketing team collaborate with other departments, such as Sales, Training, and Product Strategy?
• What are the most challenging aspects of working with multiple internal and external stakeholders, and how can I best prepare for those challenges?
• How does DTNA support the professional development and growth of its employees, particularly within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your presentation skills, collaboration abilities, and understanding of DTNA’s products and industry
• Prepare examples of your presentation skills and experience working with cross-functional teams to showcase during the interview process
• Research DTNA’s products and industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.