📌 Core Information
🔹 Job Title: On! Metro Brand Ambassador (non-retail)
🔹 Company: GMR Marketing (In-Market)
🔹 Location: Nashville, Tennessee, United States
🔹 Job Type: On-site
🔹 Category: 🤳 Influencer Marketing, 🎨 Brand & Creative Marketing
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 0-2
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Engaging with consumers to boost brand awareness in non-retail environments
- Providing education on product lines and promotional offers
- Working flexible hours, predominantly nights and weekends
- Establishing credible relationships with consumers to promote the brand
ASSUMPTION: The position focuses heavily on consumer interaction in nightlife settings, which likely necessitates strong interpersonal and communication skills.
📋 Key Responsibilities
✅ Engage qualified consumers to establish brand awareness and convey relevant messaging.
✅ Support promotional activities, including sales offers and product education.
✅ Maintain a high level of product knowledge through regular training sessions.
✅ Work a flexible schedule, primarily focusing on evenings and weekends.
ASSUMPTION: The role requires adaptability to different event settings which may vary in atmosphere and consumer demographics.
🎯 Required Qualifications
Education: Not specified
Experience: Background in brand ambassadorship, customer service, retail, or serving/bartending roles.
Required Skills:
- Brand Ambassador Experience
- Customer Service
- Communication & Organizational Skills
- Ability to approach and guide consumers effectively
Preferred Skills:
- Experience in events-based ambassadorship
- Experience in the tobacco/nicotine industry
ASSUMPTION: Candidates with experience in nightlife environments may have an edge due to the role's nature of engaging consumers in similar settings.
💰 Compensation & Benefits
Salary Range: $28/hr
Benefits:
- Comprehensive training sessions
- Flexible work schedule
- Potential for networking and growth within the marketing industry
Working Hours: Primarily Thursday - Saturday, 9pm-2:30am, with additional daytime shifts as required.
ASSUMPTION: Hourly rate suggests a part-time schedule with potential for flexible shift management.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, with emphasis on experiential marketing
Company Size: 501-1,000 employees - indicative of a mid-sized company with structured roles but potential for individual impact.
Founded: 1979
Company Description:
- Leader in experiential marketing
- Focus on connecting brands with consumers through shared passions
- Operates in over 70 countries, offering a global work context
Company Specialties:
- Sponsorship / Strategic Consulting
- Experiential and Creative Marketing
- Digital Content Production
Company Website: http://www.gmrmarketing.com
ASSUMPTION: As part of Omnicom Group, opportunities for career advancement might extend beyond GMR itself.
📊 Role Analysis
Career Level: Entry-level, suited for individuals looking to gain industry experience.
Reporting Structure: Likely reports to a regional marketing manager or event manager.
Work Arrangement: Full on-site engagement at designated event venues.
Growth Opportunities:
- Possibility to transition into event management roles
- Development of strong consumer engagement skills
- Potential expansion into different marketing capacities
ASSUMPTION: The role's flexibility and exposure may lead to various developmental paths within GMR Marketing.
🌍 Location & Work Environment
Office Type: Dynamic event-based settings
Office Location(s): Nashville, Tennessee
Geographic Context:
- Part of Nashville's vibrant nightlife and cultural scene
- Proximity to various event venues
- Potential to leverage Nashville's diverse demographics
Work Schedule: Primarily evenings and weekends, with some variability for daytime shifts.
ASSUMPTION: The role is highly integrated with nightlife activities, necessitating adaptability to dynamic environments.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Initial phone interview
- In-person or virtual interview focusing on experience and skills
Key Assessment Areas:
- Consumer interaction skills
- Brand knowledge and promotion abilities
- Flexibility and adaptability in event settings
Application Tips:
- Highlight any relevant event-based experience
- Showcase strong communication and engagement skills
- Demonstrate enthusiasm for brand promotion in consumer settings
ATS Keywords: Brand Ambassador, Customer Engagement, Event Marketing, Product Promotions
ASSUMPTION: Emphasis on interpersonal skills during interviews hints at the importance of personality fit for the role.
🛠️ Tools & Technologies
- Promotional material management software
- Mobile devices for on-the-go updates and management
- CRM systems for consumer insights and tracking
ASSUMPTION: Tools will mainly support event management and consumer engagement functions.
👔 Cultural Fit Considerations
Company Values:
- Emphasis on human-centered experiences
- Commitment to diversity and inclusion
- Innovative approach to marketing
Work Style:
- Highly adaptable to varied consumer settings
- Independent yet collaborative in consumer engagement
- Innovative and proactive in promotional approaches
Self-Assessment Questions:
- Am I comfortable engaging strangers in social settings?
- Can I maintain enthusiasm for product promotions at night?
- Am I adaptable to shifting schedules and environments?
ASSUMPTION: The emphasis on cultural fit suggests a company environment that highly values creativity and human connection.
⚠️ Potential Challenges
- Balancing a flexible and variable schedule
- Engaging with diverse consumer groups
- Staying updated with frequent product changes
- Managing late-night shifts and lifestyle impact
ASSUMPTION: The non-retail focus may challenge those accustomed to structured retail environments.
📈 Similar Roles Comparison
- Event Coordinator - more organizational, less consumer-facing
- Sales Executive - potentially higher pay, requires direct closing skills
- Product Demonstrator - closer alignment in terms of consumer engagement, though less strategic input
ASSUMPTION: Comparisons indicate similar roles may offer varied responsibilities and compensation.
📝 Sample Projects
- Conducting a product launch event at a popular city nightclub
- Leading a promotional campaign during a local music festival
- Organizing a series of pop-up brand awareness activities across the city
ASSUMPTION: Projects may vary widely depending on consumer demographic and brand strategy.
❓ Key Questions to Ask During Interview
- What does a typical shift look like for a Brand Ambassador?
- Can you describe a challenging situation you've faced and how you overcame it?
- How is success measured for Brand Ambassadors in this role?
- What opportunities for growth are available after starting as a Brand Ambassador?
- How does GMR Marketing facilitate training and development for new hires?
ASSUMPTION: Interviewees may focus on questions that illuminate growth opportunities and daily role specifics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Attach a resume highlighting relevant experience
- Include a cover letter explaining your interest and suitability
- Prepare for a possible phone screening followed by an interview
- Keep track of all application communications via email for updates
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
