On! Metro Brand Ambassador (retail)

📌 Core Information

🔹 Job Title: On! Metro Brand Ambassador (retail)

🔹 Company: GMR Marketing (In-Market)

🔹 Location: Nashville, Tennessee, United States

🔹 Job Type: On-site

🔹 Category: 🤳 Influencer Marketing, 🎨 Brand & Creative Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Engaging with consumers in a retail environment to promote brand awareness
• Supporting promotional sales offers and product education
• Working a flexible schedule primarily during weekdays
• Participating in regular training sessions to enhance product knowledge

ASSUMPTION: This role is expected to be dynamic and performance-driven, with an emphasis on direct consumer interaction and brand representation. The flexible schedule likely includes some weekend work, even though it wasn't specified.

📋 Key Responsibilities

✅ Engage with consumers to communicate the brand's message and product benefits

✅ Establish credible relationships with consumers to encourage product use

✅ Manage the operations of scheduled activities, including sales promotions

✅ Attend program trainings to stay updated on current promotions and product information

ASSUMPTION: The responsibilities require proactive engagement, precise communication of brand messages, and the ability to handle customer queries efficiently.

🎯 Required Qualifications

Education: Not specified; likely open to candidates with relevant experience

Experience: Background in brand ambassadorship, customer service, retail, serving, or bartending

Required Skills:

• Organization and attention to detail
• Effective communication skills
• Outgoing and comfortable in initiating consumer interactions

Preferred Skills:

• Experience with tobacco/nicotine brands
• Inventory management skills

ASSUMPTION: The skill set implies that while formal education isn't highlighted, practical experience and people skills are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: $28/hr

Benefits:

• Flexible working hours
• Professional development through regular training
• Opportunities for career advancement within the company

Working Hours: Primarily 11am - 7pm, with flexibility for additional shifts

ASSUMPTION: Compensation is competitive for the industry, with a focus on providing flexibility and development opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on experiential marketing

Company Size: 501-1,000 employees, offering a collaborative and diverse environment

Founded: 1979

Company Description:

• Global leader in experiential marketing
• Focus on creating human-centric brand experiences
• Part of Omnicom Group Inc.

Company Specialties:

• Sponsorship and strategic consulting
• Creative digital promotions
• Content production and staffing

Company Website: http://www.gmrmarketing.com

ASSUMPTION: The company’s extensive experience and global reach suggest a robust support system for employees and potential for wide-reaching career opportunities.

📊 Role Analysis

Career Level: Entry to early-career stage, ideal for those starting in brand marketing

Reporting Structure: May report to a team lead or regional manager

Work Arrangement: Fully on-site to ensure direct consumer engagement

Growth Opportunities:

• Skill enhancement through regular training
• Potential to advance to senior brand ambassador roles
• Networking opportunities within the marketing industry

ASSUMPTION: Growth paths likely focus on personal development and increased responsibility in consumer engagement roles.

🌍 Location & Work Environment

Office Type: In-store retail setting, likely dynamic and fast-paced

Office Location(s): Based in Nashville with potential to travel to various retail sites

Geographic Context:

• Nashville known for its vibrant culture and music scene
• Retail opportunities in a major city environment
• Access to large consumer market

Work Schedule: Mainly during weekdays, with flexible timing to include weekends

ASSUMPTION: The role’s location in Nashville suggests access to diverse consumer demographics, enhancing real-world marketing experience.

💼 Interview & Application Insights

Typical Process:

• Initial application submission through the company website
• Phone or video screening by HR
• In-person interview with hiring managers

Key Assessment Areas:

• Communication and consumer interaction skills
• Knowledge of or willingness to learn about the brand
• Adaptability to the retail environment

Application Tips:

• Highlight any direct consumer interaction experience
• Demonstrate flexibility in scheduling
• Emphasize skills in handling product information and promotions

ATS Keywords: Brand Ambassador, Customer Engagement, Retail Sales, Communication Skills, Promotional Sales, Product Knowledge, Tobacco/Nicotine

ASSUMPTION: Successful candidates likely combine consumer-centric skills and flexibility, aligned with the company’s humanistic marketing approach.

🛠️ Tools & Technologies

• Point-of-sale systems
• Customer relationship management (CRM) tools
• Inventory management software

ASSUMPTION: While specific tools were not listed, typical retail and marketing tools are assumed necessary for operational efficiency.

👔 Cultural Fit Considerations

Company Values:

• Human-centric approach to marketing
• Emphasis on creating immersive experiences
• Commitment to diversity, equity, and inclusion

Work Style:

• Proactive and consumer-focused
• Flexible and adaptable to various retail settings
• Collaborative in team-based environments

Self-Assessment Questions:

• Are you comfortable actively engaging with consumers?
• Do you value a dynamic and varied work schedule?
• How do you handle the promotion of sensitive products, like tobacco?

ASSUMPTION: The ideal candidate shares the company’s values of connectivity and inclusiveness, thriving in fast-paced environments.

⚠️ Potential Challenges

• Adapting to a flexible work schedule with potential last-minute changes
• Handling consumer objections and working with sensitive product categories
• Maintaining brand consistency across various retail environments
• Balancing multiple responsibilities, from sales to inventory management

ASSUMPTION: The challenges in this role align with typical market-facing roles, requiring robustness and adaptability from candidates.

📈 Similar Roles Comparison

• Compared to general retail roles, this position focuses more on brand-specific promotions
• There is greater involvement in marketing strategy than traditional sales roles
• The role may offer more flexibility than standard retail schedules

ASSUMPTION: Brand ambassador positions often require more initiative and brand alignment than typical retail roles, catering to those interested in marketing.

📝 Sample Projects

• Running promotional events at local retailers
• Conducting consumer surveys to gather feedback on brand perception
• Implementing and managing in-store displays to maximize product visibility

ASSUMPTION: Projects will likely aim at enhancing consumer engagement and gathering market insights, emphasizing creativity in execution.

❓ Key Questions to Ask During Interview

• What are the primary goals for this position in the short and long term?
• How is success measured for a brand ambassador within your organization?
• What kind of training and support is provided for this role?
• Can you describe a typical day on the job?
• How does this role fit into the broader marketing strategy at GMR Marketing?

ASSUMPTION: Candidates should focus questions on gaining clarity about expectations and opportunities for growth within the company’s marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's official careers page
• Tailor your resume to highlight experience with consumer engagement and retail
• Attend initial screenings and complete any requested assessments
• Prepare for a potential in-person interview with a focus on retail experiences
• Follow up after your interview to express continued interest and gratitude

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.