On Premise Marketing Specialist

📌 Core Information

- Job Title: On Premise Marketing Specialist
- Company: Metcash
- Location: Truganina, VIC, Australia
- Job Type: Full-time, Permanent
- Date Posted: July 8, 2025
- Experience Level: 2-5 years of experience
- Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

- Developing and executing digital marketing campaigns for ALM On-Premise
- Coordinating with internal teams to ensure consistent brand messaging
- Managing website updates and EDMs, keeping content accurate and engaging
- Assisting in creating and scheduling social media content, monitoring engagement, and reporting on performance
- Collaborating with suppliers to gather content for quarterly catalogues and coordinate distribution
- Tailoring marketing communications to different customer groups to strengthen engagement
- Coordinating supplier-funded campaigns and building strong relationships through clear communication
- Supporting trade media, PR, and budget tracking to ensure assets meet brand standards and campaigns stay on budget

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a data-savvy approach to campaign optimization. The ideal candidate will be passionate about marketing and excited to support the success of independent liquor businesses.

📋 Key Responsibilities

- Campaign Development & Execution: Develop and execute digital marketing campaigns for ALM On-Premise, ensuring they align with brand guidelines and business objectives.
- *ASSUMPTION:* Campaigns may include email marketing, social media promotions, and targeted online advertising.

- Brand Management: Work with internal teams to ensure consistent brand messaging across all digital channels.
- *ASSUMPTION:* This may involve creating brand style guides, ensuring brand consistency in campaign materials, and providing feedback on brand-related content.

- Website & Content Management: Manage website updates and EDMs, keeping content accurate, engaging, and aligned with campaigns.
- *ASSUMPTION:* This may involve using content management systems (CMS) to update website content, creating engaging email newsletters, and ensuring content is optimized for search engines (SEO).

- Social Media Management: Assist in creating and scheduling social media content, monitoring engagement, and reporting on performance.
- *ASSUMPTION:* This may involve using social media management tools, creating engaging content for various platforms, and analyzing performance metrics to inform future strategies.

- Supplier Collaboration: Coordinate with suppliers to gather content for quarterly catalogues and coordinate distribution.
- *ASSUMPTION:* This may involve liaising with suppliers, negotiating content usage rights, and ensuring catalogues are delivered on time and within budget.

- Customer Engagement: Tailor marketing communications to different customer groups to strengthen engagement.
- *ASSUMPTION:* This may involve segmenting customer data, creating targeted marketing materials, and analyzing customer feedback to improve engagement strategies.

- Campaign Coordination: Coordinate supplier-funded campaigns and build strong relationships through clear communication.
- *ASSUMPTION:* This may involve negotiating campaign terms, managing campaign timelines, and ensuring campaigns deliver the desired results for both ALM and its suppliers.

- Budget & Asset Tracking: Support trade media, PR, and budget tracking to ensure assets meet brand standards and campaigns stay on budget.
- *ASSUMPTION:* This may involve tracking campaign spend, ensuring compliance with brand guidelines, and providing regular budget updates to stakeholders.

🎯 Required Qualifications

- Education: Tertiary qualifications in Marketing and/or Communications.
- Experience: 2-4 years of marketing experience, ideally in the liquor, FMCG, or wholesale sectors.
- Required Skills:
- Strong writing and communication skills
- Experience with digital marketing platforms, content creation, and Meta tools
- Data-savvy approach to campaign optimization
- Detail-oriented and deadline-driven
- Proactive and passionate about marketing
- Experience working collaboratively in a team environment

💰 Compensation & Benefits

- Salary Range: Based on industry standards for a Marketing Specialist with 2-5 years of experience in the liquor, FMCG, or wholesale sectors in Truganina, VIC, the estimated salary range is AU$65,000 - AU$85,000 per annum. *ASSUMPTION:* This estimate is based on market research and may vary depending on the candidate's skills, experience, and the company's internal salary structure.

- Benefits:
- 5th week of annual leave every year after the first year
- 2 well-being days and 1 volunteer day annually
- Learning, development, and career growth opportunities
- 12 weeks of gender-neutral paid parental leave for primary carers
- Bronze Employer for LGBTQ Inclusion accreditation
- Neutral gender pay gap of under 5% (WGEA 2022-2023)
- Gold accreditation by Mental Health Australia
- Incredible value discounts and perks through the team member app, "Our Local"

📌 Applicant Insights

🔍 Company Context

- Industry: Wholesale distribution and marketing, focusing on the liquor sector
- Company Size: Medium-sized (201-500 employees)
- Founded: 1971 (as Metcash Limited)
- Company Description: Metcash is Australia's leading wholesale distribution company, with revenue exceeding AU$18 billion in FY23 and an ASX top 125 listed company. It supports independent retailers by providing merchandising, operational, and marketing support across food, liquor, and hardware pillars.
- Company Specialties: Wholesale distribution, marketing, and support services for independent retailers in the food, liquor, and hardware sectors

📊 Role Analysis

- Career Level: Mid-level marketing role with potential for growth and development
- Reporting Structure: This role reports directly to the Marketing Manager for ALM On-Premise and works collaboratively with internal teams and external suppliers.
- Work Arrangement: Full-time, on-site position with flexible working hours and the option to work from home occasionally, as needed.
- Growth Opportunities: This role offers opportunities to grow within the marketing department, take on more responsibilities, and advance to senior marketing positions within the company.

🌍 Location & Work Environment

- Office Type: Modern, well-equipped office with a collaborative work environment
- Office Location(s): Truganina, VIC (with the possibility of working from other ALM offices in NSW)
- Geographic Context: Truganina is a suburb of Melbourne, VIC, with easy access to major highways and public transportation. The area offers a mix of urban and rural settings, with nearby parks, shopping centers, and community facilities.
- Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) and the possibility of occasional overtime or flexible hours to meet project deadlines.

💼 Interview & Application Insights

- Typical Process: The interview process may include an initial phone or video screening, followed by one or more in-depth interviews with the hiring manager and relevant team members. A final interview with the Marketing Manager or another senior leader may also be required.
- Key Assessment Areas: Candidates should be prepared to discuss their marketing experience, campaign strategies, and data-driven decision-making processes. They should also be ready to demonstrate their communication skills, attention to detail, and ability to work collaboratively in a team environment.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Showcase your understanding of the liquor industry and ALM's business model in your application materials.
- Prepare examples of successful marketing campaigns you've worked on, emphasizing your role and the results achieved.
- Research Metcash and ALM to demonstrate your interest in the company and the role.

🛠 Cultural Fit Considerations

- Company Values: Metcash values include supporting independent retailers, fostering diversity and inclusion, and promoting environmental sustainability. Candidates should align with these values and be passionate about contributing to the company's mission.
- Work Style: The ideal candidate will be proactive, detail-oriented, and collaborative, with strong communication skills and a data-savvy approach to marketing. They should also be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously.
- Self-Assessment Questions:
1. How do you ensure consistent brand messaging across multiple digital channels?
2. Can you describe a time when you had to manage a tight marketing campaign deadline, and how did you approach it?
3. How do you stay up-to-date with industry trends and best practices in digital marketing?

⚠️ Potential Challenges

- Role-Specific Challenges: This role may require working with tight deadlines, managing multiple projects simultaneously, and collaborating with various internal teams and external suppliers. Candidates should be comfortable with these demands and be able to prioritize their workload effectively.
- Company-Specific Challenges: As a medium-sized company, Metcash may have less bureaucracy than larger corporations, but it may also have limited resources for certain projects. Candidates should be adaptable and able to work within these constraints.
- Industry-Specific Challenges: The liquor industry can be competitive and dynamic, with changing consumer preferences and regulatory requirements. Candidates should be prepared to stay informed about industry trends and adapt their marketing strategies accordingly.

📈 Similar Roles Comparison

- Role Differentiation: Unlike other marketing roles, this position focuses specifically on the on-premise liquor sector, requiring a deep understanding of the unique needs and preferences of bars, pubs, restaurants, and hotels.
- Industry Context: The liquor industry is distinct from other FMCG sectors, with its own regulations, distribution channels, and consumer behaviors. Candidates should be familiar with the specific challenges and opportunities presented by this industry.
- Career Path Comparison: This role offers a clear path for career progression within the marketing department, with opportunities to take on more responsibilities and advance to senior marketing positions within the company.

📝 Sample Projects

- Campaign Development: Develop and execute a targeted social media campaign to promote a new product launch, measuring engagement and adjusting strategies based on performance data.
- Supplier Collaboration: Work with a key supplier to create co-branded content for a quarterly catalogue, ensuring it meets both ALM's and the supplier's brand guidelines and is delivered on time.
- Customer Engagement: Tailor email marketing campaigns to different customer segments, analyzing open rates and click-through rates to optimize future campaigns and improve customer engagement.

❓ Key Questions to Ask During Interview

1. How does ALM support independent liquor businesses, and how does this role contribute to that support?
2. Can you describe a successful marketing campaign you've worked on, and how you measured its impact?
3. How does ALM collaborate with its suppliers, and what role does this position play in those collaborations?
4. What opportunities are there for professional development and growth within the marketing department?
5. How does ALM foster diversity and inclusion, and what role does this position play in promoting those values?

📝 Next Steps for Applicants

To apply for this position:

- Submit your application through the [linked provided application URL](https://careers.metcash.com/job/Truganina-On-Premise-Marketing-Specialist-VIC/1211951166/).
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Prepare examples of successful marketing campaigns you've worked on, emphasizing your role and the results achieved.
- Research Metcash and ALM to demonstrate your interest in the company and the role.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the position.
- If invited to interview, be prepared to discuss your marketing experience, campaign strategies, and data-driven decision-making processes. Showcase your communication skills, attention to detail, and ability to work collaboratively in a team environment.