📌 Core Information
🔹 Job Title: Online Brand Manager
🔹 Company: Kendago
🔹 Location: Kiryat Ono, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Optimizing marketing funnels for multiple brands to maximize CVR and AOV
- Leading A/B tests and analyzing performance to drive growth
- Managing market and competitor analysis
- Providing strategic advice and support to internal and external teams
- Staying updated on industry trends and CRO activities
ASSUMPTION: This role requires a strong balance of analytical skills and creative thinking to continuously improve brand performance.
📋 Key Responsibilities
✅ Improve and optimize marketing funnels for multiple brands to maximize CVR and AOV
✅ Lead A/B tests and analyze performance to maximize conversion rates and average order values
✅ Manage comprehensive market and competitor analysis
✅ Provide ongoing advice and support to internal and external teams for new brand development and offers
✅ Keep updated on industry trends and CRO activities and successes
✅ Collaborate with diverse internal cross-functional teams
ASSUMPTION: This role involves a high degree of independence and self-motivation, with a focus on driving results through data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field
Experience: 3+ years in Marketing/Brand Management
Required Skills:
- Business-minded, creative, and out-of-the-box thinker
- Well-organized, responsible, and multi-tasking capabilities
- Strong analytical skills, including experimental test design, audience segmentation, tracking, and interpreting results
- Independent, self-motivated, curious, detail-oriented, and able to see the overall picture
- Humble, team player, project manager-oriented
- Solid understanding of testing approaches, including A/B tests
- Fluent English
- Experience in holistic growth planning, research, forecasting, planning, execution, and performance analysis
- Solid understanding of the online advertising world
Preferred Skills:
- Experience with specific marketing tools and platforms
- Familiarity with the Israeli market and consumer behavior
ASSUMPTION: While not explicitly stated, experience with A/B testing tools and platforms would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: The average salary for an Online Brand Manager in Israel is around ₪ 25,000 - ₪ 35,000 per month, based on experience and performance. Kendago, as a global leader in D2C digital marketing, is likely to offer competitive compensation within this range.
Benefits:
- Health insurance
- Retirement savings plan
- Performance-based bonuses
- Professional development opportunities
Working Hours: Full-time, with flexible hours to accommodate team collaboration and project deadlines
ASSUMPTION: Kendago, as a tech-driven company, likely offers a competitive benefits package to attract and retain top talent in the digital marketing industry.
📌 Applicant Insights
🔍 Company Context
Industry: Kendago operates in the Technology, Information, and Media industry, focusing on Direct-to-Consumer (D2C) digital marketing and advertising.
Company Size: Kendago is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Kendago was founded in 2006 by two Israeli tech engineers with expertise in data analysis, business intelligence, and computer engineering.
Company Description:
- Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services
- The company combines its unique approach to PPC with a focus on brand development, funnel optimization, and ad creative to help clients grow into world leaders
- Kendago's team consists of over 100 data-driven engineers, tech wizards, and award-winning creative experts from leading advertising agencies
Company Specialties:
- Digital Marketing
- Innovative Products
- Online Advertising
- Global Reach
- Traffic Optimization
- High Conversions
- Sales Funnels
- Advanced Analytics
- Affiliate Campaigns
- Monetization Strategies
- PPC
- Paid Traffic
- Digital Performance Advertising
- Conversion Rate Optimization
- Creative Services
- Display Advertising
- Consulting & Strategic Services
- Instagram Advertising
- Google Adwords
- and CRO
Company Website: http://www.kendago.com/
ASSUMPTION: Kendago's focus on data-driven decision making and continuous optimization makes it an attractive employer for analytical and creative professionals in the digital marketing industry.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: The Online Brand Manager will likely report to the Head of Brand Management or a similar role, working closely with cross-functional teams, including creative, data, and account management.
Work Arrangement: On-site, with flexible hours to accommodate team collaboration and project deadlines
Growth Opportunities:
- Progression to a senior or management role within the Brand Management team
- Expansion into other areas of digital marketing, such as account management or creative direction
- Opportunities to work on global brands and campaigns, gaining international experience
ASSUMPTION: Kendago's focus on growth and innovation provides ample opportunities for professionals to develop their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Kendago's headquarters is located in Kiryat Ono, a suburb of Tel Aviv, with a modern and collaborative work environment.
Office Location(s): Shlomo Hamelech 37, Kiryat Ono, TLV Area, IL
Geographic Context:
- Kiryat Ono is located approximately 15 km southeast of Tel Aviv's city center
- The area offers a mix of urban and suburban living, with easy access to public transportation and major highways
- Tel Aviv is a global hub for technology and innovation, with a vibrant startup ecosystem and a diverse cultural scene
Work Schedule: Full-time, with flexible hours to accommodate team collaboration and project deadlines
ASSUMPTION: Kendago's location in the Tel Aviv area provides employees with access to a dynamic and innovative business environment, as well as a wide range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager or a panel of team members
- Case study or project presentation, followed by a final interview
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural fit and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and creative approach to marketing challenges
- Research Kendago's unique approach to PPC and funnel optimization to demonstrate your understanding of the company's core competencies
ATS Keywords: Marketing, Brand Management, A/B Testing, Conversion Rate Optimization, Funnel Optimization, PPC, Online Advertising, Data Analysis, Teamwork, Creative Thinking
ASSUMPTION: Kendago's interview process is likely to be rigorous and competitive, focusing on finding the best fit for the company's collaborative and innovative work environment.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (AdWords)
- Facebook Ads Manager
- Optimizely or other A/B testing platforms
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Kendago's team uses a combination of industry-standard and proprietary tools to optimize marketing funnels and drive growth for their clients.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Data-driven decision making
- Collaboration and teamwork
- Entrepreneurship and accountability
Work Style:
- Dynamic and fast-paced
- Results-driven and performance-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable making data-driven decisions and continuously optimizing campaigns?
- Do you enjoy working collaboratively with cross-functional teams to achieve shared goals?
ASSUMPTION: Kendago's culture values innovation, data-driven decision making, and collaboration, making it an attractive employer for analytical and creative professionals in the digital marketing industry.
⚠️ Potential Challenges
- Managing multiple brands and marketing funnels simultaneously
- Keeping up with the latest industry trends and best practices in a rapidly evolving field
- Balancing creative and analytical thinking to drive continuous improvement
- Working in a fast-paced and sometimes high-pressure environment
ASSUMPTION: Kendago's focus on growth and innovation presents both opportunities and challenges for professionals looking to develop their skills and advance their careers in the digital marketing industry.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position places a stronger emphasis on data analysis and A/B testing to drive growth and optimization
- Kendago's focus on Direct-to-Consumer (D2C) digital marketing and advertising sets it apart from more traditional marketing agencies
- This role offers the opportunity to work on global brands and campaigns, providing international experience and exposure
ASSUMPTION: While this role shares similarities with other Brand Manager positions, Kendago's unique approach to PPC and funnel optimization makes it a distinctive opportunity in the digital marketing industry.
📝 Sample Projects
- Developing and executing A/B tests to optimize CVR and AOV for a global e-commerce brand
- Conducting a comprehensive market and competitor analysis to inform brand strategy and positioning
- Collaborating with cross-functional teams to launch a new product or service, including market research, creative development, and campaign execution
ASSUMPTION: Kendago's focus on data-driven decision making and continuous optimization provides professionals with the opportunity to work on a diverse range of projects and campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the typical career path for someone in this role?
- How does Kendago support the professional development and growth of its employees?
- What is the team structure and how does this role fit into the broader organization?
- How does Kendago approach work-life balance, particularly for employees in full-time, on-site roles?
- What are the most challenging aspects of this role, and how has the current incumbent approached them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Kendago's unique approach to digital marketing and advertising.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and creative approach to marketing challenges
- Research Kendago's unique approach to PPC and funnel optimization to demonstrate your understanding of the company's core competencies
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
