📌 Core Information
🔹 Job Title: Online Marketing Intern
🔹 Company: Wella
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-06-26
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in managing online content, activations, and campaigns
- Ensuring brand positioning and analyzing consumer behavior
- Preparing product launches, marketing plans, and conducting market research
- Collaborating with a diverse and international team
ASSUMPTION: This role is designed for students seeking practical experience in online marketing within the beauty industry.
📋 Key Responsibilities
✅ Assist in managing online content, activations, and campaigns
✅ Ensure brand positioning and analyze consumer behavior online
✅ Prepare product launches, marketing plans, and make product presentations
✅ Conduct market and price research
✅ Support in setting up data analysis
ASSUMPTION: The role may evolve based on the intern's skills and the team's needs.
🎯 Required Qualifications
Education: HBO/WO student (Bachelor/Master) in marketing, communication, international/creative business, or commercial economy
Required Skills:
- Proactive and detail-oriented approach
- Affinities with Wella's brands and the beauty branch
- Good organizational and communication skills
- Fluency in Dutch and English (speaking and writing)
Preferred Skills:
- Experience in marketing or a related field
- Knowledge of data analysis tools
ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and platforms may be beneficial.
💰 Compensation & Benefits
Salary Range: As this is an internship, a salary range is not provided. However, Wella offers a fixed stage allowance and reimbursement of travel costs if you do not possess a student OV-jaarkaart.
Benefits:
- Stage allowance
- Reimbursement of travel costs
- Opportunity to work with a diverse and international team
- Amazing views from the office and occasional team outings
Working Hours: 38 hours per week, Monday through Friday morning
ASSUMPTION: The salary range is estimated based on industry standards for internships in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: Wella is a leading beauty company with a strong presence in the Netherlands and worldwide. They operate in the personal care product manufacturing industry.
Company Size: Wella has 10,001+ employees globally, making it a large enterprise. This means there are ample opportunities for growth and learning.
Founded: Wella was founded in 1884, with a rich history in the beauty industry.
Company Description:
- Wella is a global leader in the beauty industry, offering a wide range of hair care, styling, coloration, and professional hair care products
- The company is committed to innovation, sustainability, and empowering stylists and consumers
- Wella's mission is to create extraordinary experiences for consumers and stylists worldwide
Company Specialties:
- Hair care and styling products
- Professional hair care and coloration
- Beauty industry innovation and sustainability
Company Website: http://us.wella.com
ASSUMPTION: Wella's focus on innovation and sustainability provides interns with opportunities to contribute to meaningful projects.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students seeking practical experience in online marketing.
Reporting Structure: The intern will report directly to the Digital Trade Marketing team and collaborate with Key Account Managers.
Work Arrangement: This is an on-site role, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Learning from experienced team members and gaining practical experience in online marketing
- Potential full-time employment opportunities after the internship
- Networking with industry professionals
ASSUMPTION: Wella's large size and global presence offer numerous growth opportunities for motivated interns.
🌍 Location & Work Environment
Office Type: Wella's Rotterdam office is located in the Delftse Poort, offering amazing views of the city.
Office Location(s): Rotterdam, with some team members based in Stockholm, Sweden
Geographic Context:
- Rotterdam is the second-largest city in the Netherlands, known for its vibrant culture, architecture, and diverse population
- The office is centrally located, with easy access to public transportation and amenities
- Wella's international presence allows for collaboration with colleagues from various countries
Work Schedule: The intern will work 38 hours per week, Monday through Friday morning. Some flexibility may be available for specific tasks or projects.
ASSUMPTION: The international and diverse work environment at Wella provides a unique learning experience for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Relevant skills and experience
- Cultural fit and enthusiasm for the role
- Problem-solving skills and initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your enthusiasm for Wella's brands and the beauty industry
- Showcase your proactive approach and ability to work independently
ATS Keywords: Marketing, online content, activations, campaigns, brand positioning, consumer behavior, data analysis, market research, product launches, marketing plans
ASSUMPTION: Wella's application process is designed to assess candidates' skills, cultural fit, and enthusiasm for the role.
🛠️ Tools & Technologies
- Marketing platforms (e.g., Google Analytics, Facebook Ads, Instagram Insights)
- Data analysis tools (e.g., Excel, Google Sheets, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Empowerment of stylists and consumers
Work Style:
- Collaborative and international team environment
- Proactive and detail-oriented approach
- Openness to learning and growth
Self-Assessment Questions:
- Do I have a strong interest in Wella's brands and the beauty industry?
- Am I comfortable working in a diverse and international team?
- Do I possess strong organizational and communication skills?
ASSUMPTION: Wella values interns who are passionate about their brands, eager to learn, and able to thrive in a diverse and international work environment.
⚠️ Potential Challenges
- Balancing multiple responsibilities and projects
- Adapting to a fast-paced and dynamic work environment
- Working with international colleagues and time zones
- Managing expectations and priorities in a large organization
ASSUMPTION: These challenges can be overcome with strong organizational skills, proactive communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on online marketing and consumer behavior analysis
- Wella's large size and global presence offer unique opportunities for growth and learning
- This internship provides practical experience in online marketing, with the potential for full-time employment opportunities
ASSUMPTION: This role offers a unique blend of online marketing experience, international collaboration, and growth opportunities within a large enterprise.
📝 Sample Projects
- Analyzing consumer behavior on Wella's e-commerce platforms
- Optimizing online content and activations for specific brands or product lines
- Conducting market research and creating marketing plans for new product launches
ASSUMPTION: The specific projects assigned to the intern may vary based on the team's needs and the intern's skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how can I best support the team?
- How does this role fit into the overall marketing strategy for Wella's brands?
- What opportunities are there for growth and learning within the team and the company?
- How does Wella support work-life balance for its interns?
- What are the next steps for applicants who receive an offer for this internship?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for the interview by researching Wella's brands, the beauty industry, and the role's responsibilities
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
