Online Marketing Manager – Schwerpunkt Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager – Schwerpunkt Performance Marketing (m/w/d)

🔹 Company: Speed U Up GmbH

🔹 Location: Innsbruck, Tirol, Austria

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing paid campaigns across various platforms
• Budget planning and management with a focus on maximizing performance
• Analyzing performance data and deriving data-driven insights
• Collaborating with content and project teams for effective campaign execution
• Working closely with clients on media planning, reporting, and recommendations

ASSUMPTION: This role requires a strong background in performance marketing and a solid understanding of various advertising platforms. Excellent analytical skills and proficiency in both German and English are essential for success in this position.

📋 Key Responsibilities

✅ Plan, execute, and optimize paid campaigns (Google Ads, Meta, Programmatic, TikTok, Snapchat, LinkedIn, etc.)

✅ Manage campaign budgets and ensure maximum performance (CTR, CPL, CPA, ROAS, etc.)

✅ Analyze campaign performance, generate reports, and derive data-driven insights

✅ Conduct A/B testing, optimize conversions, and improve sales funnels

✅ Collaborate with content and project teams to ensure optimal campaign execution

✅ Work closely with clients on media planning, reporting, and strategic recommendations

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment. Strong communication skills and the ability to build effective relationships with clients and internal teams are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in performance marketing or online advertising

Required Skills:

• Proven expertise in Google Ads, Meta Business Manager, TikTok Ads Manager, and other advertising platforms
• Strong analytical skills and experience with tracking and analysis tools (GA4, GTM, Looker Studio, Matomo, etc.)
• Experience in campaign management and target group segmentation
• Familiarity with KPIs, business goals, and cross-channel strategies
• Excellent communication skills in German and English

Preferred Skills:

• Experience in programmatic advertising
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving results through data-driven insights are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: €42,000/year (gross, full-time) - This is an estimate based on industry standards for a mid-level marketing role in Austria. The actual salary may vary depending on the candidate's experience and qualifications.

Benefits:

• Job ticket
• Company pension scheme
• Weekly team lunch

Working Hours: Full-time (40 hours/week) with flexible working hours and the option to work from home

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may also vary depending on the company's policies and the candidate's individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services - Speed U Up specializes in digital marketing, advertising campaigns, and data intelligence for clients in the tourism industry.

Company Size: Small (11-50 employees) - As a small company, Speed U Up offers a dynamic and agile work environment where employees have the opportunity to take on significant responsibilities and contribute to the company's growth.

Founded: 2014 - Speed U Up was founded in 2014 and has since grown to become a leading provider of digital marketing services in the Alpine region.

Company Description:

• Speed U Up is a digital pioneer that combines creativity, data-driven insights, and innovative technologies to deliver effective marketing solutions for its clients.
• The company specializes in digital communications, technology, and systems, data intelligence, media, creation, and design.
• Speed U Up's team consists of passionate and experienced professionals who are committed to delivering exceptional results for their clients.

Company Specialties:

• Digital marketing
• Advertising campaigns
• Tourism marketing
• Tracking and analytics
• Strategy and market analysis
• Content creation
• Social media marketing
• SEO
• Media planning
• Performance marketing
• Dashboarding
• Alexa for Hospitality and Alexa

Company Website: http://www.speed-u-up.at

ASSUMPTION: Speed U Up's focus on innovation, creativity, and data-driven insights sets it apart in the competitive digital marketing landscape. The company's small size allows for a more agile and dynamic work environment, where employees have the opportunity to take on significant responsibilities and contribute to the company's growth.

📊 Role Analysis

Career Level: Mid-level - This role is suitable for candidates with 2-3 years of experience in performance marketing or online advertising. The role offers opportunities for professional growth and development within the company.

Reporting Structure: The Online Marketing Manager will report directly to the company's management team and work closely with various internal teams, including content and project teams.

Work Arrangement: Hybrid - The role requires a combination of on-site and remote work, with a focus on collaboration and communication with internal teams and clients.

Growth Opportunities:

• As a mid-sized company, Speed U Up offers opportunities for professional growth and development within the organization.
• Candidates with strong performance in this role may have the opportunity to take on additional responsibilities or advance to more senior roles within the company.
• The company's focus on innovation and creativity provides opportunities for employees to learn and grow in a dynamic and fast-paced environment.

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in performance marketing to join a dynamic and innovative company and make a significant impact on its continued growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace - Speed U Up's offices are designed to foster collaboration and creativity, with a focus on providing employees with the tools and resources they need to succeed.

Office Location(s): Innsbruck, Austria - Speed U Up's headquarters are located in Innsbruck, with additional offices in Chur, Switzerland, and Bolzano, Italy.

Geographic Context:

• Innsbruck is the fifth-largest city in Austria and is located in the heart of the Alps, offering a high quality of life and a wide range of recreational activities.
• The city is home to a diverse and multicultural population, with a strong focus on education, research, and innovation.
• Innsbruck's strategic location makes it an ideal hub for businesses serving the Alpine tourism industry.

Work Schedule: Full-time (40 hours/week) with flexible working hours and the option to work from home

ASSUMPTION: Speed U Up's modern and collaborative work environment, combined with its strategic location in the heart of the Alps, provides employees with an ideal setting for creativity, innovation, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the management team

Key Assessment Areas:

• Performance marketing expertise
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Speed U Up's unique value proposition and how your skills and experience align with the company's mission and goals
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a dynamic, fast-paced environment

ATS Keywords: Performance Marketing, Online Advertising, Google Ads, Meta Business Manager, TikTok Ads, Programmatic Advertising, Analytics, Tracking Tools, Campaign Management, Target Group Segmentation, KPIs, Business Goals, Cross-Channel Strategies, German, English

ASSUMPTION: Speed U Up's recruitment process is designed to identify candidates with a strong background in performance marketing, excellent analytical skills, and a strong cultural fit with the company's values and mission. Successful candidates will be able to demonstrate their ability to work effectively in a dynamic, fast-paced environment and contribute to the company's continued growth and success.

🛠️ Tools & Technologies

• Google Ads
• Meta Business Manager
• TikTok Ads Manager
• Pinterest Ads Manager
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
• Tracking and analytics tools (e.g., GA4, GTM, Looker Studio, Matomo, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: This role requires proficiency in various advertising platforms, tracking and analytics tools, and project management tools. Candidates with experience in these tools and a strong understanding of how to use them to drive results are likely to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Data-driven decision-making
• Collaboration
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a strong track record of delivering results through innovative and creative approaches?
• Are you a collaborative team player who is comfortable working with diverse teams and stakeholders?

ASSUMPTION: Speed U Up's unique culture and work environment require candidates who are comfortable working in a dynamic, fast-paced environment and who are able to thrive in a collaborative, results-driven setting.

⚠️ Potential Challenges

• Working in a fast-paced and often unpredictable digital marketing landscape
• Managing multiple campaigns and clients simultaneously
• Balancing the need for creativity and innovation with the need for data-driven decision-making and results
• Collaborating effectively with diverse teams and stakeholders, including internal teams and clients
• Adapting to changes in the market and industry trends

ASSUMPTION: These challenges require candidates who are comfortable working in a dynamic, fast-paced environment and who are able to adapt quickly to changes and new opportunities.

📈 Similar Roles Comparison

• This role is similar to other performance marketing roles in the digital advertising industry, but with a focus on the unique needs and opportunities of the Alpine tourism market.
• Speed U Up's small size and agile work environment provide opportunities for employees to take on significant responsibilities and contribute to the company's growth and success.
• Candidates with experience in the tourism industry or a strong understanding of the unique challenges and opportunities of the Alpine tourism market are likely to be successful in this role.

ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in performance marketing to join a dynamic and innovative company and make a significant impact on its continued growth and success in the competitive Alpine tourism market.

📝 Sample Projects

• Developing and executing a comprehensive performance marketing strategy for a major tourism client, including Google Ads, Meta, and programmatic advertising campaigns
• Conducting a comprehensive analysis of a client's website and digital presence, and developing a data-driven strategy to improve performance and drive results
• Collaborating with content and project teams to develop and execute a comprehensive digital marketing campaign for a major tourism event, including social media, email marketing, and SEO components

ASSUMPTION: These sample projects demonstrate the dynamic and collaborative nature of Speed U Up's work environment and the unique opportunities available to employees to contribute to the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to performance marketing and how this role fits into the broader marketing strategy?
• How does the company support the professional growth and development of its employees?
• What are the key challenges and opportunities facing the company in the competitive Alpine tourism market, and how does this role contribute to addressing them?
• How does the company foster a culture of innovation, creativity, and continuous learning and improvement?
• What are the key priorities for this role in the first 90 days, and how will the company support me in achieving them?

ASSUMPTION: These questions are designed to help candidates better understand the unique opportunities and challenges of this role and how they align with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online application form
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively in a dynamic, fast-paced environment
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.