Online Performance Marketing Manager (m/w/d) - Schwerpunkt Natives (Outbrain, Taboola)

📌 Core Information

🔹 Job Title: Online Performance Marketing Manager (m/w/d) - Schwerpunkt Natives (Outbrain, Taboola)

🔹 Company: SHEKO GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: March 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing media budgets on Native platforms to achieve maximum performance and ROI
• Monitoring campaigns based on relevant KPIs and developing data-driven strategies for continuous optimization
• Creating creative, trend-based campaigns that target the audience effectively and drive measurable performance
• Utilizing tracking solutions with third-party tools to make data-driven decisions
• Optimizing direct-response funnels to maximize conversions and customer retention

ASSUMPTION: This role requires a strong analytical mindset, creativity, and a passion for direct-response marketing in the Native Advertising space.

📋 Key Responsibilities

✅ Plan, manage, and optimize media budgets on Native platforms to achieve maximum performance and ROI

✅ Monitor campaigns based on relevant KPIs, conduct A/B tests, and develop data-driven strategies for continuous optimization

✅ Collaborate with the content team to create creative, trend-based campaigns that target the audience effectively and drive measurable performance

✅ Utilize tracking solutions with third-party tools to make data-driven decisions

✅ Optimize direct-response funnels to maximize conversions and customer retention

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 1 year of experience in Native Media Buying

Required Skills:

• Proven experience in Native Media Buying (Outbrain, Taboola, etc.)
• Strong analytical skills and data-driven mindset
• Creativity and ability to develop targeted campaigns
• Familiarity with tracking tools (e.g., Voluum) and KPI monitoring
• Knowledge of direct-response marketing (e.g., Advertorials, VSLs, Lead-Gen Funnels)

Preferred Skills:

• Experience with Google Analytics
• Fluency in German and English

ASSUMPTION: Candidates with a strong background in performance marketing and a passion for Native Advertising are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and qualifications)

Benefits:

• Team with Hands-On Mentality
• Modern Office with Comfort Factor
• Open Feedback Culture
• Flat Hierarchies
• Room for Ideas
• Career Development
• Beverage Flat
• Regular Team Events
• Legendary Company Parties

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles and experience levels in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 2-10 employees (Small, agile team with a strong focus on growth and innovation)

Founded: 2017 (Relatively new company with a short history)

Company Description:

• SHEKO believes in enjoying life without compromising on health and well-being
• Offers a range of products designed to help customers achieve a healthy lifestyle without strict diets or meal plans
• Focuses on providing products that are easy to integrate into daily life and promote overall well-being

Company Specialties:

• Weight Wellbeing
• Healthy Lifestyle Products
• Direct-Response Marketing

Company Website: sheko.com

ASSUMPTION: SHEKO is a growing company with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Junior to Mid-Level Marketing Role

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: On-site, full-time position with flexible working hours

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunities to take on more responsibilities and advance in the role
• Chance to work on a wide range of marketing campaigns and gain diverse experience

ASSUMPTION: This role offers a unique opportunity to grow professionally in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Modern, comfortable office with a focus on employee well-being

Office Location(s): Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and offers a high quality of life
• The city is known for its vibrant cultural scene, historic architecture, and beautiful parks
• Hamburg is an important economic hub with a strong focus on trade, logistics, and media

Work Schedule: Full-time position with flexible working hours and the possibility of remote work

ASSUMPTION: The work environment is collaborative, dynamic, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site interview with the Marketing Manager and a team member
• Final interview with the CEO

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Creativity and ability to develop targeted campaigns
• Familiarity with Native Advertising and direct-response marketing
• Communication and teamwork skills

Application Tips:

• Highlight relevant experience in Native Media Buying and performance marketing
• Demonstrate a strong understanding of data analysis and KPI monitoring
• Showcase creativity and ability to develop targeted campaigns
• Tailor your resume and cover letter to emphasize your fit for the role and company culture

ATS Keywords: Native Media Buying, Performance Marketing, Data Analysis, KPI Monitoring, A/B Testing, Creative Campaign Development, Tracking Solutions, Direct-Response Marketing

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Native Advertising Platforms (Outbrain, Taboola)
• Tracking Tools (Voluum)
• Data Analysis Tools (Google Analytics)
• Project Management Tools (Asana, Trello)

ASSUMPTION: The role requires proficiency in using relevant marketing and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Collaboration

Work Style:

• Dynamic and agile
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have a creative mindset and enjoy developing targeted campaigns?

ASSUMPTION: SHEKO values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and a passion for marketing.

⚠️ Potential Challenges

• Managing media budgets and optimizing campaigns in a competitive market
• Keeping up with industry trends and continuously learning new tools and platforms
• Balancing creativity and data-driven decision-making
• Working in a fast-paced, growing company with a high degree of autonomy

ASSUMPTION: The role presents unique challenges that require strong analytical skills, creativity, and adaptability.

📈 Similar Roles Comparison

• This role is unique in its focus on Native Advertising and direct-response marketing within the food and beverage industry
• Similar roles may be found in other industries, such as e-commerce or finance, but the focus on weight well-being and healthy lifestyles is unique to SHEKO
• Career progression may involve moving into a more senior marketing role or specializing in a specific area of marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in a specific area of marketing and grow professionally within a dynamic and innovative company.

📝 Sample Projects

• Developing and optimizing a Native Advertising campaign for a new product launch
• Conducting A/B tests to improve campaign performance and ROI
• Analyzing campaign data to identify trends and optimize future campaigns

ASSUMPTION: Sample projects are designed to showcase the candidate's skills and experience in Native Advertising and performance marketing.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team in the next 6-12 months?
• How does SHEKO support the growth and development of its employees?
• What is the company's approach to work-life balance?
• How does the marketing team collaborate with other departments within the company?
• What are the most important qualities for success in this role?

ASSUMPTION: Interview questions are designed to assess the candidate's understanding of the role, company, and industry, as well as their cultural fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching SHEKO, the role, and the industry
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.