🔹 Job Title: Onsite Content Marketing Manager
🔹 Company: ASOS
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking and leadership to drive content marketing efforts and manage a team. The ideal candidate will have a strong background in e-commerce and marketing, with a proven track record of delivering results in a fast-paced environment.
✅ Lead Homepage Content Delivery: Collaborate with Digital Trade and Marketing Delivery teams to streamline the homepage content process, enhancing agility and responsiveness to deliver homepage refreshes and reactive changes.
✅ Support Content Strategy: Collaborate with the local Market teams and wider Content Management team in developing strategies for homepage experiences related to projects and campaigns defined by the Local Marketing Channel plan, ensuring alignment with ASOS Europe's business objectives and key seasonal moments.
✅ Customer Mindset: Finding the balance between social native content experience and behaviors, whilst fulfilling customer expectations of a retail platform.
✅ Enhance Customer Journeys: Partner closely with Digital Trading to curate optimal customer journey experiences from homepage content, understanding the performance of linked curated categories, pop pages, and categories.
✅ Benchmark Reporting: Be a super-user of Contentsquare, working with Senior and Content Specialists to gather weekly homepage benchmark reports across UK, US, DE, and FR markets, using insights to recommend optimisations for the onsite experience.
✅ Lead Testing and Experimentation Strategy: Develop and drive the testing roadmap for the France and German homepages, leading and setting up end-to-end A/B experiments and segmentation initiatives in collaboration with local market teams, central content teams, and Product and Tech. Focus on enhancing customer experience and optimising functionality through data-led testing and personalised journey improvements.
✅ Team Management: Lead a team of Content Specialists sharing knowledge and skills to help facilitate their development as well as setting personalised objectives, conducting one-on-one meetings, and training sessions. Foster a supportive environment that promotes continuous learning and professional growth.
✅ Build Cross-Functional Relationships: Build strong cross-functional relationships across the business to ensure activity is optimised and in line with business objectives.
ASSUMPTION: This role requires a high level of collaboration and communication with various teams across the business. The ideal candidate will have strong stakeholder management skills and be able to build and maintain effective working relationships with team members and other departments.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in an online ecommerce business, with Sitecore/CMS experience
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, fluency in French and/or German may be beneficial for this role due to the focus on the French and German markets. Additionally, experience working with A/B testing tools and knowledge of the fashion industry would be advantageous but not required.
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
Working Hours: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK. The benefits listed are based on the information provided in the job description and may be subject to change.
Industry: ASOS is a global online fashion and beauty retailer, operating in over 200 markets worldwide. The company is known for its fast fashion trends and affordable prices, targeting a young and fashion-conscious customer base.
Company Size: ASOS is a mid-sized company with approximately 3,000 employees globally. This size allows for a more agile and entrepreneurial work environment, with opportunities for growth and development.
Founded: ASOS was founded in 2000 and has since grown to become one of the leading online fashion retailers in the world.
Company Description:
Company Specialties:
Company Website: https://www.asos.com/
ASSUMPTION: ASOS is a fast-paced and dynamic company, with a strong focus on innovation and creativity. The company's commitment to sustainability and engagement with its customers sets it apart in the competitive online retail market.
Career Level: This role is at the mid-level management stage, with the opportunity for growth and progression within the company.
Reporting Structure: The Onsite Content Marketing Manager will report directly to the Head of Content and will manage a team of Content Specialists.
Work Arrangement: This role is on-site, with the expectation that the successful candidate will be based in the company's London headquarters.
Growth Opportunities:
ASSUMPTION: ASOS offers a range of growth opportunities for employees, with a focus on internal promotion and development. The company's fast-paced and dynamic environment provides ample opportunities for career progression and growth.
Office Type: ASOS's London headquarters is a modern and collaborative workspace, with a focus on creativity and innovation.
Office Location(s): Hampstead Road, London, England, United Kingdom
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: ASOS's London headquarters provides a modern and collaborative work environment, with easy access to public transportation and a wide range of amenities and attractions.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Marketing, Homepage Content, Customer Experience, Stakeholder Management, Team Management, A/B Testing, Sitecore, CMS, E-commerce, Fashion Industry
ASSUMPTION: ASOS's application process is designed to assess the candidate's strategic thinking, communication, and cultural fit. The company values creativity and innovation, so applicants should be prepared to demonstrate their unique perspective and approach to content marketing.
ASSUMPTION: The successful candidate will have experience with Sitecore and Contentsquare, as well as a working knowledge of Adobe Analytics. Familiarity with LinkedIn Learning is also beneficial, as ASOS offers access to a wide range of learning materials through the platform.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ASOS values a diverse and inclusive work environment, with a strong focus on creativity, collaboration, and innovation. The company's values and work style are designed to foster a supportive and engaging work environment for employees.
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, with a strong focus on leadership, communication, and adaptability.
ASSUMPTION: While this role is similar to other Content Marketing Manager roles in the industry, ASOS's unique culture and environment set it apart. The company's focus on innovation, creativity, and growth provides a unique opportunity for the successful candidate.
ASSUMPTION: These sample projects are designed to showcase the successful candidate's ability to think strategically, lead and manage a team, and deliver results in a fast-paced and dynamic environment.
ASSUMPTION: These key questions are designed to provide insight into the team dynamics, company culture, and priorities for this role. The successful candidate will be able to ask thoughtful and insightful questions to demonstrate their interest in and understanding of the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.