📌 Core Information
🔹 Job Title: Data Analyst Marketing - Openpay MX
🔹 Company: BBVA
🔹 Location: Querétaro, Querétaro, 76138, Mexico
🔹 Job Type: Full-Time
🔹 Category: Data Analysis
🔹 Date Posted: July 10, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing complex data to generate strategic insights for high-impact decision-making
- Tracking and interpreting KPIs, conversion rates, and commercial results
- Collaborating cross-functionally with technical and business areas
- Designing and maintaining dashboards, reports, and visualizations
- Participating in digital transformation and automation initiatives
ASSUMPTION: This role requires a strong analytical mindset, results orientation, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Analyze complex data to extract insights and support strategic decision-making
✅ Track and analyze KPIs, conversion rates, and commercial results
✅ Build and maintain analytical models, dashboards, and reports
✅ Collaborate with various departments to understand needs and propose analytical solutions
✅ Participate in digital transformation and automation projects
ASSUMPTION: The role may involve working with large datasets and requires proficiency in data analysis tools.
🎯 Required Qualifications
Education: Bachelor's degree in Actuarial Science, Engineering, Economics, Finance, Mathematics, Systems, or related fields
Experience: 2-5 years of experience in data analysis, quantitative analysis, or a related field
Required Skills:
- Proficient in data analysis and interpretation
- Strong analytical and problem-solving skills
- Ability to work cross-functionally and collaborate with various teams
- Familiarity with analytical modeling, segmentation, and optimization techniques
- Experience with dashboard design and data visualization tools
Preferred Skills:
- Specialization in data analysis, data science, or a related field
- Fluency in Spanish and English
- Experience with big data tools and programming languages
ASSUMPTION: Candidates with relevant experience in marketing or e-commerce industries may have an advantage.
💰 Compensation & Benefits
Salary Range: The average salary for a Data Analyst in Mexico is around MXN 60,000 - 100,000 per month, depending on experience and qualifications. This role is expected to offer a competitive salary within this range.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: 10,001+ employees
Founded: 1857
Company Description:
- BBVA is a global financial services company with a presence in more than 25 countries
- Openpay is BBVA's digital payments platform, specializing in innovative and accessible payment solutions
- BBVA is committed to diversity, inclusion, and equal opportunities
Company Specialties:
- Corporate and Investment Banking
- Innovation and Digital Transformation
- Data Science and Analytics
Company Website: BBVA Careers
ASSUMPTION: BBVA's large size and global presence offer extensive career growth opportunities and a diverse work environment.
📊 Role Analysis
Career Level: Mid-Senior Level (2-5 years of experience)
Reporting Structure: This role will report to the Marketing Data Manager and collaborate with various departments, including Marketing, Product, Technology, and Finance
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Progression to senior or management roles within the data analysis or marketing departments
- Expansion into related fields, such as data science or business intelligence
- International assignments or relocation opportunities within BBVA's global network
ASSUMPTION: This role offers strong growth potential within BBVA's expanding digital and data-focused ecosystem.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Querétaro, Querétaro, 76138, Mexico
Geographic Context:
- Querétaro is a vibrant, mid-sized city with a growing tech industry
- The office is located in a modern business park with easy access to public transportation
- The city offers a mix of urban and natural environments, with numerous cultural attractions and outdoor activities
Work Schedule: Standard business hours with flexibility for occasional remote work
ASSUMPTION: The on-site work arrangement may change in the future, offering more flexibility for remote or hybrid work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager and team members
Key Assessment Areas:
- Analytical and problem-solving skills
- Cross-functional collaboration and communication
- Cultural fit and alignment with BBVA's values
- Technical proficiency in data analysis and visualization tools
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions
- Research BBVA and Openpay to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Data Analysis, Quantitative Analysis, KPI Tracking, Dashboard Design, Cross-Functional Collaboration, Strategic Insights, Marketing, Digital Transformation
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's analytical and problem-solving skills.
🛠️ Tools & Technologies
- Data analysis tools (e.g., Excel, SQL, Python, R)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing analytics platforms (e.g., Google Analytics, Mixpanel)
- Collaboration tools (e.g., Microsoft Office Suite, Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the candidate's skills.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Responsibility
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and innovative
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with large datasets and complex problems?
- Do you align with BBVA's values and commitment to diversity and inclusion?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires effective collaboration with various teams and departments.
⚠️ Potential Challenges
- Working with large and complex datasets may present technical challenges
- Collaborating with multiple departments may require strong communication and project management skills
- Keeping up with the fast-paced and ever-evolving digital landscape may demand continuous learning and adaptation
- Occasional work during non-standard hours may be required to meet project deadlines
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role focuses on marketing data analysis, while similar roles may focus on other business areas, such as sales, product, or finance
- Industry-specific context: The banking and financial services industry is highly competitive and data-driven, with a strong focus on digital transformation
- Career path comparison: This role offers growth opportunities within data analysis, marketing, or related fields, as well as potential international assignments
ASSUMPTION: This role offers unique opportunities within BBVA's expanding digital and data-focused ecosystem.
📝 Sample Projects
- Analyzing customer segmentation data to inform marketing strategies
- Developing predictive models to identify high-value customer segments
- Designing and maintaining dashboards to track marketing KPIs and campaign performance
ASSUMPTION: Sample projects may vary depending on the specific needs of the role and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- How does this role support BBVA's and Openpay's digital transformation initiatives?
- What are the most pressing data analysis challenges facing the marketing department?
- How does this role collaborate with other departments, such as product, technology, or finance?
- What opportunities are there for professional development and growth within this role?
- How does BBVA support work-life balance and employee well-being?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BBVA careers portal
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and technical interview questions
- Research BBVA and Openpay to demonstrate your enthusiasm and understanding of the company
- Follow up with the recruiter one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
