📌 Core Information
🔹 Job Title: Outbound Growth Sales Development Representative
🔹 Company: Instructure
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Sales
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Supporting K–12 market in North America
- Driving expansion within existing customer accounts
- Identifying opportunities for additional product adoption
- Increasing customer value through tailored outreach
ASSUMPTION: This role requires a balance of customer-centric curiosity, growth mindset, and strong communication skills to succeed.
📋 Key Responsibilities
✅ Drive expansion within existing customer accounts by identifying opportunities for additional product adoption and increased customer value
✅ Collaborate with fellow SDRs and Sales partners to share insights and contribute to collective success
✅ Generate high-quality conversations and pipeline opportunities to support the Sales team
✅ Navigate rejection with a positive attitude and stay motivated to unlock growth in current accounts
✅ Own your calendar and focus energy on high-priority tasks to meet goals
ASSUMPTION: This role involves a significant amount of outbound prospecting and requires strong organizational skills and time management discipline.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Proven success as an Outbound SDR or in a similar sales development role
Required Skills:
- Strong communication skills (written and verbal)
- Experience using CRM systems, outbound prospecting tools, and sales engagement platforms
- Ability to work independently and thrive in a collaborative team environment
- Results-driven with a track record of meeting or exceeding pipeline targets
- High energy, positivity, and persistence
- Strong organizational skills and time management discipline
Preferred Skills:
- Experience in the education technology industry
- Fluency in Spanish or other languages relevant to the K–12 market
ASSUMPTION: While not explicitly stated, experience in the education technology industry and language skills relevant to the K–12 market could provide a competitive advantage.
💰 Compensation & Benefits
Salary Range: $58,000 - $58,000 per year (with a commission target of $16k per year)
Benefits:
- Competitive salary and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Paid time off, 11 paid holidays, and flexible work schedules
- LifeStyles Spending Account
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is based on industry standards for a mid-level SDR role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Instructure operates in the education technology industry, focusing on learning management systems and related services.
Company Size: Instructure is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment.
Founded: Instructure was founded in 2008 and has since grown to become a leading provider of learning management systems.
Company Description:
- Instructure is committed to creating intuitive products that simplify learning and personal development
- The company fosters a culture of innovation, collaboration, and continuous learning
- Instructure values diversity, inclusion, and work-life balance
Company Specialties:
- Learning management systems
- Education technology
- Software as a service
- Employee engagement
- Corporate learning
- Assessment management system
- Digital badging
- Video learning
- Course catalog system
- Education analytics
- Technology adoption
- Student pathways and engagement
Company Website: www.instructure.com
ASSUMPTION: Instructure's commitment to diversity and inclusion is evident in their company culture and benefits package.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in sales development or a related field.
Reporting Structure: The Outbound Growth SDR will report directly to the Sales Manager and collaborate with fellow SDRs and Sales partners.
Work Arrangement: This is a fully remote role, with the expectation to work standard business hours in the North American time zone.
Growth Opportunities:
- Progression to a Senior SDR or Sales role within the company
- Expanding product knowledge and expertise in the education technology industry
- Developing leadership and mentoring skills by supporting new team members
ASSUMPTION: Instructure offers opportunities for career growth and development within the sales and education technology fields.
🌍 Location & Work Environment
Office Type: Fully remote work environment
Office Location(s): United States (with a focus on supporting the K–12 market in North America)
Geographic Context:
- The United States has a diverse and expansive K–12 market, offering numerous opportunities for customer engagement and growth
- Instructure's remote work culture fosters collaboration and flexibility across different time zones
- The company has offices in Salt Lake City, Utah; Sydney, Australia; and London, UK, providing global support and resources
Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different work styles and time zones
ASSUMPTION: The fully remote work environment allows for a better work-life balance and the ability to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Behavioral and situational interview with the Sales Manager
- Final interview with the Sales Director
- Background check and onboarding
Key Assessment Areas:
- Customer-centric curiosity and communication skills
- Growth mindset and resilience
- Time management and organizational skills
- Sales development experience and results
Application Tips:
- Highlight relevant sales development experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the K–12 market and Instructure's products
- Prepare examples of successful outbound prospecting campaigns and customer engagement strategies
- Research Instructure's products, company culture, and values to show your enthusiasm and fit
ATS Keywords: Outbound SDR, Sales Development Representative, K–12, Education Technology, Customer Engagement, Pipeline Generation, CRM, Sales Engagement Platforms
ASSUMPTION: Instructure's interview process is designed to assess candidates' skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- CRM system (e.g., Salesforce, HubSpot, or similar)
- Outbound prospecting tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, or similar)
- Sales engagement platforms (e.g., SalesLoft, Outreach, or similar)
- Video conferencing and collaboration tools (e.g., Zoom, Google Meet, or similar)
ASSUMPTION: Familiarity with industry-standard sales development tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-driven
- Innovative
- Collaborative
- Inclusive
- Adaptable
Work Style:
- Customer-centric
- Results-driven
- Adaptable and resilient
- Collaborative and supportive
- Continuously learning and improving
Self-Assessment Questions:
- How do you demonstrate customer-centric curiosity in your sales approach?
- Can you provide an example of a time when you navigated rejection and persisted to achieve success?
- How do you prioritize and manage your time to meet sales targets and maintain work-life balance?
ASSUMPTION: Instructure values candidates who align with their company values and can thrive in a collaborative, customer-driven work environment.
⚠️ Potential Challenges
- Managing a high volume of outbound prospecting activities while maintaining a focus on quality
- Navigating rejection and maintaining a positive attitude in a competitive sales environment
- Adapting to a fully remote work environment and managing time zones effectively
- Staying up-to-date with industry trends and Instructure's product offerings
ASSUMPTION: These challenges can be overcome with strong organizational skills, a growth mindset, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional SDR roles, this position focuses on driving expansion within existing customer accounts rather than new customer acquisition
- Instructure's products and services cater to the unique needs of the education industry, requiring a strong understanding of the K–12 market
- Career progression in this role could lead to opportunities in sales management, product management, or other areas within the education technology industry
ASSUMPTION: Understanding the unique aspects of this role and the education technology industry can help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a targeted outbound prospecting campaign to increase product adoption within existing customer accounts
- Analyzing customer data to identify opportunities for upselling or cross-selling Instructure's products and services
- Collaborating with the Sales team to create tailored customer engagement strategies that drive expansion and increased customer value
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.
❓ Key Questions to Ask During Interview
- How does Instructure support the professional development and growth of its SDR team members?
- Can you describe the typical career path for an SDR within the company, and what opportunities exist for progression?
- How does the Sales team collaborate with other departments, such as Product and Marketing, to drive customer engagement and expansion?
- What are the most significant challenges facing the K–12 market, and how does Instructure's product suite address these challenges?
- How does Instructure foster a culture of innovation and continuous learning within its sales organization?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your sales development experience, customer engagement strategies, and relevant industry knowledge
- Write a compelling cover letter that demonstrates your understanding of the K–12 market and Instructure's products
- Prepare examples of successful outbound prospecting campaigns and customer engagement strategies to discuss during the interview
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
