📌 Core Information
🔹 Job Title: Outbound Marketing Specialist
🔹 Company: Shipa
🔹 Location: India (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (India only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing outbound marketing strategies to attract new business and promote logistics solutions.
- Managing multiple campaigns across various channels, including email, social media, and direct outreach.
- Collaborating with cross-functional teams to align outbound marketing efforts with iContainers' services offerings.
- Analyzing campaign performance and optimizing strategies based on key performance indicators (KPIs).
ASSUMPTION: This role requires a strategic thinker with strong communication and analytical skills who can effectively manage multiple campaigns and work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Design and implement targeted outbound marketing campaigns highlighting logistics services.
✅ Conduct cold outreach via email and phone to potential clients in the logistics and supply chain industry.
✅ Collaborate with sales and business development teams to identify target industries and decision-makers for outbound campaigns.
✅ Measure and analyze campaign success by monitoring KPIs and providing insights for improvement.
✅ Manage campaigns in CRM platforms and ensure accurate tracking of interactions and lead segmentation.
✅ Support outbound marketing initiatives around logistics-related conferences, trade shows, webinars, and industry events.
✅ Manage social media channels, primarily focusing on LinkedIn for B2B purposes.
✅ Work closely with various teams to align outbound marketing efforts with iContainers' services offerings.
✅ Stay up-to-date with outbound marketing tools that could be useful for iContainers' business objectives.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation to drive successful outbound marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 2-4 years of outbound marketing experience, focusing on logistics, transportation, or supply chain services.
Required Skills:
- Excellent communication skills with the ability to craft industry-specific messaging.
- Experience using CRM tools (e.g., Salesforce, HubSpot) and email marketing platforms.
- Ability to manage multiple campaigns simultaneously and work effectively in a fast-paced environment.
- Knowledge of B2B marketing and lead generation techniques specific to logistics services.
Preferred Skills:
- Experience using B2B outbound marketing tools such as LinkedIn Sales Navigator.
- Knowledge of digital marketing and account-based marketing (ABM) strategies.
- Familiarity with regulatory and compliance requirements in logistics, such as customs regulations, international shipping, or freight tariffs.
ASSUMPTION: A strong background in outbound marketing, particularly within the logistics industry, is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for similar roles in India)
Benefits:
- Health insurance
- Retirement plans
- Employee discounts on shipping services
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Logistics and Supply Chain Management
Company Size: Small (96 employees)
Founded: 2007
Company Description:
- iContainers is an online freight forwarding platform that simplifies global shipping for businesses and individuals.
- Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services.
- The company enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real-time, providing greater transparency and efficiency in the logistics process.
Company Specialties:
- Freight forwarding
- Logistics services
- Supply chain management
Company Website: https://www.icontainers.com/
ASSUMPTION: iContainers is a well-established company in the logistics industry, focusing on providing user-friendly global shipping solutions.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Remote (India only) with flexible working hours
Growth Opportunities:
- Progression to a Senior Marketing role within the logistics industry.
- Expanding expertise in outbound marketing and logistics services.
- Potential to work on international projects as the company grows.
ASSUMPTION: This role offers opportunities for professional growth and development within the logistics industry.
🌍 Location & Work Environment
Office Type: Remote (India only)
Office Location(s): India (Remote)
Geographic Context:
- India has a large and growing logistics market, with significant opportunities for outbound marketing professionals.
- The remote work arrangement allows for flexibility and work-life balance.
- India's diverse industries and businesses present numerous potential clients for outbound marketing campaigns.
Work Schedule: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The remote work arrangement in India offers a flexible and convenient work environment for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., campaign planning exercise)
- Final round interview with the Marketing Manager
Key Assessment Areas:
- Campaign strategy and execution
- Communication and presentation skills
- Logistics industry knowledge
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant outbound marketing experience and logistics industry knowledge.
- Prepare examples of successful outbound marketing campaigns you've executed in the past.
- Demonstrate your understanding of iContainers' services and the logistics industry during the interview.
ATS Keywords: Outbound Marketing, Lead Generation, CRM Tools, Email Marketing, Social Media Management, Campaign Strategy, Logistics Knowledge, B2B Marketing, Cold Outreach, Event Promotion
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' outbound marketing skills and logistics industry knowledge.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Campaign analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in outbound marketing campaigns within the logistics industry.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Results-driven
- Adaptable and flexible
- Strong team player
- Proactive and self-motivated
- Excellent communication and interpersonal skills
Self-Assessment Questions:
- Do you have a proven track record of successful outbound marketing campaigns in the logistics industry?
- Are you comfortable working in a remote, flexible work environment?
- Do you possess strong communication and interpersonal skills, with the ability to build relationships with clients and stakeholders?
ASSUMPTION: iContainers values employees who are results-driven, adaptable, and strong team players, with a focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines.
- Developing and maintaining a deep understanding of the logistics industry and its various verticals.
- Adapting to a remote work environment and maintaining productivity.
- Keeping up with the latest outbound marketing tools and trends in the logistics industry.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other outbound marketing roles in the logistics industry, this position offers a unique focus on global shipping and freight forwarding services.
- iContainers' online platform and user-friendly interface set it apart from traditional logistics companies, providing opportunities for innovative marketing campaigns.
- This role offers the potential for career growth within the logistics industry, with opportunities to work on international projects as the company expands.
ASSUMPTION: This role offers a unique blend of outbound marketing and logistics industry experience, with opportunities for professional development and growth.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote iContainers' ocean freight services to manufacturing companies in India.
- Creating and managing a LinkedIn advertising campaign to generate leads for iContainers' international relocation services.
- Conducting a cold outreach campaign via email and phone to introduce iContainers' warehousing and distribution services to potential clients in the e-commerce industry.
ASSUMPTION: These sample projects demonstrate the range of outbound marketing campaigns that could be executed in this role, highlighting the importance of industry-specific knowledge and strategic planning.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does iContainers support the professional development and growth of its marketing team members?
- What are the most successful outbound marketing campaigns that have been executed by the company in the past, and what can I learn from them?
- How does iContainers measure the success of its outbound marketing campaigns, and what KPIs are most important for this role?
- What opportunities exist for collaboration with other teams, such as logistics operations and product development, to ensure that outbound marketing efforts align with iContainers' services offerings?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant outbound marketing experience and logistics industry knowledge.
- Prepare examples of successful outbound marketing campaigns you've executed in the past.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
