Paid Media Buyer

📌 Core Information

🔹 Job Title: Paid Media Buyer

🔹 Company: ProjectGrowth

🔹 Location: Cairo, Egypt

🔹 Job Type: Contractor (Remote)

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: Entry-level (1-2 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing paid advertising campaigns across various digital platforms
• Analyzing conversion events using Google Analytics to inform campaign strategies
• Collaborating with marketing and creative teams to ensure alignment with overall marketing objectives
• Working with a Marketing Manager to optimize paid advertising channels

ASSUMPTION: This role requires a strong analytical mindset, creativity in ad copy and design, and proficiency in Google Analytics and Google Tag Manager.

📋 Key Responsibilities

✅ Develop and execute paid advertising campaigns across various digital platforms

✅ Analyze conversion events using Google Analytics to inform campaign strategies

✅ Utilize Google Tag Manager to deploy tracking tags and manage marketing data

✅ Create compelling ad materials and write effective ad copy

✅ Track and report on campaign performance metrics weekly

✅ Maintain and update performance dashboards with the latest data

✅ Dive into the CRM to help understand channel attribution

✅ Work alongside the creative team to get assets made

✅ Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

✅ Help the team get landing page tests over the line that you'll run conversion tests on

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years of experience in managing paid advertising campaigns

Required Skills:

• Proficient in Google Analytics and Google Tag Manager for tracking and data management
• Ability to create visually appealing ad creatives and write effective ad copy
• Skilled in analyzing, tracking, and reporting on campaign metrics
• Proficient in using formulas in Google Sheets
• Knowledgeable in a CRM (preferably HubSpot)
• Strong communication skills and the ability to work effectively in a remote environment
• Ability to speak quickly and clearly

Preferred Skills:

• Experience with Meta, X, Google, and LinkedIn advertising platforms
• Familiarity with A/B testing and conversion rate optimization
• Knowledge of HTML and CSS

ASSUMPTION: While not explicitly stated, experience with specific advertising platforms and A/B testing would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $1,300 - $1,950 per month (AI-estimated, based on entry-level marketing roles in Egypt)

Benefits:

• Remote work flexibility
• Opportunities for professional growth and mentorship
• Working with a fast-paced, innovative team

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in Egypt. Actual compensation may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2021

Company Description:

• ProjectGrowth is a marketing agency that helps match global talent with top tech jobs in the US
• They offer exciting roles in US startups, remote flexibility, growth and guidance, and a fun, engaging network
• Their mission is to bridge the global talent gap and help professionals shine on the US tech stage

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a growing marketing agency with a focus on connecting global talent with US tech jobs. Their small to medium size allows for a more intimate work environment and opportunities for growth.

📊 Role Analysis

Career Level: Entry-level (1-2 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote (with flexible hours)

Growth Opportunities:

• Mentorship and guidance from the Marketing Manager
• Potential advancement to a Growth Marketing Associate position
• Exposure to various aspects of marketing and growth strategies

ASSUMPTION: This role offers a clear path for professional growth, with mentorship and potential advancement opportunities.

🌍 Location & Work Environment

Office Type: Remote (with no physical office)

Office Location(s): Cairo, Egypt

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million
• The city is known for its rich history, cultural landmarks, and vibrant nightlife
• Cairo offers a mix of traditional and modern experiences, with a diverse range of neighborhoods

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: Working remotely from Cairo offers a unique blend of cultural experiences and a lower cost of living compared to major US cities.

💼 Interview & Application Insights

Typical Process:

• Submit resume and video highlighting experience in paid advertising and proficiency with Paid Channels, Google Analytics, Google Tag Manager, and a CRM
• Record a video showcasing skill sets

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity in ad copy and design
• Communication skills and the ability to work effectively in a remote environment
• Understanding of marketing strategies and campaign optimization

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a video that showcases your expertise in paid advertising, Google Analytics, Google Tag Manager, and a CRM
• Include relevant work samples or case studies that demonstrate your proficiency

ATS Keywords: Paid Advertising, Google Analytics, Google Tag Manager, Ad Copywriting, Campaign Performance Tracking, CRM, Data Management, Creative Collaboration, Conversion Testing, Communication Skills

ASSUMPTION: The application process is straightforward and focused on assessing the candidate's skills and experience in paid advertising and related tools.

🛠️ Tools & Technologies

• Google Analytics
• Google Tag Manager
• HubSpot (CRM)
• Meta Ads Manager
• Twitter Ads
• Google Ads
• LinkedIn Campaign Manager

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Global Perspective
• Collaboration
• Growth Mindset

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Remote and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working remotely and collaborating with a global team?
• Do you have a growth mindset and a strong desire to learn and improve?

ASSUMPTION: ProjectGrowth values candidates who are innovative, globally-minded, collaborative, and eager to grow and learn.

⚠️ Potential Challenges

• Managing multiple advertising campaigns simultaneously
• Working effectively in a remote environment with a global team
• Keeping up with the fast-paced nature of the marketing industry
• Adapting to a dynamic work environment with changing priorities

ASSUMPTION: These challenges are common in entry-level marketing roles and can be overcome with strong organizational skills, adaptability, and a willingness to learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on paid advertising and campaign optimization
• While the role is entry-level, it offers a clear path for professional growth and mentorship
• Compared to other marketing roles, this position requires a strong analytical mindset and proficiency in Google Analytics and Google Tag Manager

ASSUMPTION: This role is unique in its focus on paid advertising and offers a clear path for growth and development.

📝 Sample Projects

• Developing and executing a successful paid advertising campaign for a US-based tech startup
• Analyzing campaign performance data to optimize ad spend and improve ROI
• Collaborating with the creative team to design visually appealing ad creatives and write effective ad copy

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Paid Media Buyer at ProjectGrowth?
• How does the Marketing Manager provide mentorship and support for this role?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does ProjectGrowth support the growth and development of its employees?
• What is the company culture like, and how does it foster collaboration and innovation?

ASSUMPTION: These questions help assess the role's day-to-day responsibilities, growth opportunities, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and a video highlighting your experience in paid advertising and proficiency with Paid Channels, Google Analytics, Google Tag Manager, and a CRM through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a video that showcases your expertise in paid advertising, Google Analytics, Google Tag Manager, and a CRM
• Include relevant work samples or case studies that demonstrate your proficiency
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.