📌 Core Information
🔹 Job Title: Paid Media Buyer
🔹 Company: Italic
🔹 Location: Shanghai, Shenzhen, Manila
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Researching target audiences and market trends to inform advertising strategies
- Planning and launching ad campaigns that align with business goals
- Collaborating with creative teams to develop strong visuals and copy
- Monitoring performance, running A/B tests, and optimizing ROI
ASSUMPTION: This role requires a strong understanding of paid advertising platforms and a data-driven mindset to optimize campaigns and drive business growth.
📋 Key Responsibilities
✅ Research target audiences and market trends to inform advertising strategies
✅ Plan and launch ad campaigns that align with business goals
✅ Collaborate with creative teams to develop strong visuals and copy
✅ Monitor performance, run A/B tests, and optimize ROI
✅ Stay current on platform changes and best practices
✅ Report on results and improve future campaigns based on data
ASSUMPTION: The successful candidate will have a proven track record in paid advertising, strong analytical skills, and excellent communication abilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years managing paid ads (Facebook, Google, etc.)
Required Skills:
- Proficiency in Ads Manager, Google Ads, and analytics tools
- Strong analytical mindset; confident working with data
- Excellent communicator and team collaborator
- Adaptable in fast-paced, performance-oriented environments
Preferred Skills:
- Fluency in Mandarin (for Shanghai and Shenzhen locations)
- Fluency in Tagalog (for Manila location)
ASSUMPTION: Language proficiency is preferred for effective communication and collaboration with local teams and stakeholders.
💰 Compensation & Benefits
Salary Range: Based on experience and location, the salary range for this role is approximately CNY 25,000 - 35,000 per month (Shanghai & Shenzhen) and PHP 50,000 - 70,000 per month (Manila).
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
Working Hours: 40 hours per week, with flexible hours based on team needs and project deadlines.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and locations. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (E-commerce)
Company Size: 51-200 employees
Founded: 2018
Company Description:
- Italic is a contemporary brand that challenges the conventional notion of luxury
- They use a direct-from-factory model to deliver true luxury quality for unparalleled value
- Italic partners with more than 60 manufacturers around the world
Company Specialties:
- E-commerce
- Growth
- Supply Chain
- Sourcing
- Manufacturing
- Retail
- Merchandising
- Design
- Product Development
Company Website: italic.com
ASSUMPTION: Italic's unique business model and focus on luxury without labels make it an attractive opportunity for candidates interested in the retail and e-commerce industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with flexible hours based on team needs and project deadlines
Growth Opportunities:
- Potential career growth within the marketing department
- Opportunities to work on international campaigns and collaborate with global teams
- Chance to gain experience in a fast-growing e-commerce company
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Shanghai, Shenzhen, and Manila
Office Location(s): Shanghai, Shenzhen, Manila
Geographic Context:
- Shanghai: A bustling metropolis with a vibrant culture and rich history
- Shenzhen: A major city in southern China, known for its manufacturing industry and rapid development
- Manila: The capital of the Philippines, offering a mix of traditional culture and modern urban life
Work Schedule: 40 hours per week, with flexible hours based on team needs and project deadlines
ASSUMPTION: The work environment is dynamic and collaborative, with opportunities for international collaboration and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Advertising strategy and planning
- Data analysis and interpretation
- Communication and teamwork skills
- Adaptability and problem-solving
Application Tips:
- Highlight relevant experience in paid advertising and data analysis
- Provide specific examples of successful campaigns and their results
- Demonstrate strong communication skills and cultural awareness
ATS Keywords: Paid Media Management, Facebook Ads, Google Ads, Analytics Tools, Data Analysis, Communication, Team Collaboration, Adaptability
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Ads
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Integrity
- Longevity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and results-focused
Self-Assessment Questions:
- Do you thrive in fast-paced, performance-oriented environments?
- Are you comfortable working with data and using it to inform decision-making?
- Do you enjoy collaborating with teams and contributing to shared goals?
ASSUMPTION: Candidates who align with Italic's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple ad campaigns simultaneously
- Keeping up with frequent platform changes and updates
- Working in a fast-paced, results-driven environment
- Collaborating with international teams across different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other paid media buyer roles, this position offers opportunities for international collaboration and cultural exchange
- Italic's unique business model and focus on luxury without labels make it an attractive opportunity for candidates interested in the retail and e-commerce industries
- Career growth opportunities within the marketing department and the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted ad campaign for a new product launch
- Analyzing campaign performance data to optimize ROI and improve future campaigns
- Collaborating with creative teams to develop visually appealing and effective ad content
ASSUMPTION: These projects are representative of the types of tasks and responsibilities the successful candidate will encounter in this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the marketing department currently?
- How does this role fit into the broader marketing strategy and company goals?
- What opportunities are there for professional growth and development within the marketing department and the broader organization?
- How does Italic support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid advertising campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
