📌 Core Information
🔹 Job Title: Paid Media Marketing Manager
🔹 Company: Trupanion
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Seattle area) with hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital paid media campaigns across various platforms
- Collaborating with internal teams and a digital agency to develop and implement paid media strategies
- Analyzing and optimizing campaign performance, including creative/copy, targeting, and landing pages
- Staying up-to-date with digital marketing trends and best practices
- Leading day-to-day operations of agency partnership
ASSUMPTION: This role requires a strong balance between creative and data-driven thinking, as well as excellent communication skills to collaborate effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop, implement, and manage all aspects of paid media campaigns alongside our digital agency
✅ Monitor and allocate paid media budgets to ensure effective spend to goals
✅ Analyze and optimize all facets of campaigns for performance improvement
✅ Collaborate with the creative team to design compelling ad copy, imagery, and videos that align with campaign goals and branding
✅ Develop robust A/B testing roadmap across all elements of ad campaigns
✅ Stay up-to-date on trends in digital marketing and paid media
✅ Define goals and effectively lead all aspects of channel execution, while identifying tactics with high lead volume and conversion potential.
✅ Drive day-to-day operations of agency partnership
ASSUMPTION: This role involves managing multiple campaigns and deadlines in a fast-paced environment, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of paid media experience, including budget management, with proven success in campaign results
Required Skills:
- Strong understanding of performance metrics and KPIs
- Excellent communication and collaboration skills
- Ability to manage multiple campaigns and deadlines in a fast-paced environment
- Proficiency with major paid advertising platforms
- Knowledge of SEO and organic traffic strategies to complement paid efforts
Preferred Skills:
- Experience using analytics tools such as Google Analytics
- Familiarity with A/B testing and optimization strategies
ASSUMPTION: Candidates with experience in the pet insurance industry or related fields may have an advantage, but relevant experience in other industries will also be considered.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
Working Hours: Full-time, 40 hours per week, with a hybrid remote/in-office schedule (3 days in-office)
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Manager role with 3-5 years of experience in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Trupanion operates in the pet insurance industry, focusing on medical insurance for cats and dogs in North America. The market is competitive, with opportunities for growth and innovation.
Company Size: Trupanion has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Trupanion was founded in 2000 and has since grown to become a leading provider of pet medical insurance.
Company Description:
- Trupanion is a leading provider of medical insurance for cats and dogs in North America.
- The company offers a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
- Trupanion is known for superior coverage and top-notch customer service, with a focus on swift claims resolutions and providing the best medical insurance care available.
Company Specialties:
- Pet insurance
- Medical insurance for pets
- Big data
- Consumer services
Company Website: http://trupanion.com
ASSUMPTION: Trupanion's focus on pet insurance and customer-centric approach sets it apart in the market, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in paid media marketing.
Reporting Structure: The Paid Media Marketing Manager will report directly to the Senior Marketing Manager and work closely with internal teams, including Brand, Digital, and Growth Insights, as well as the partnered digital agency.
Work Arrangement: This is a hybrid role, with a requirement to work on-site in the Seattle office for at least 3 days per week.
Growth Opportunities:
- As Trupanion continues to grow, there may be opportunities for the Paid Media Marketing Manager to take on additional responsibilities or move into a senior role.
- The company offers a five-week sabbatical after five years of employment, providing opportunities for professional development and personal growth.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Trupanion's Seattle office is open, casual, and pet-friendly, providing a relaxed and enjoyable work environment.
Office Location(s): 6100 4th Ave S, Seattle, WA 98108, US
Geographic Context:
- Seattle is a vibrant city with a strong tech industry and a high quality of life.
- The city offers a variety of cultural attractions, outdoor activities, and a thriving food scene.
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers.
Work Schedule: The hybrid work arrangement allows for flexibility, with employees working remotely for 2 days per week and on-site for 3 days per week.
ASSUMPTION: The hybrid work arrangement provides a good balance between remote work and in-office collaboration, catering to different work preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Understanding of paid media marketing and campaign management
- Analytical skills and ability to interpret data
- Communication and collaboration skills
- Cultural fit and alignment with Trupanion's values
Application Tips:
- Highlight relevant experience and achievements in paid media marketing and campaign management
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work collaboratively
ATS Keywords: Paid Media, Marketing Manager, Campaign Management, Budget Management, Digital Marketing, Performance Metrics, KPIs, SEO, A/B Testing, Collaboration, Communication, Analytics, Google Analytics, Paid Advertising Platforms
ASSUMPTION: Trupanion's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Programmatic advertising platforms (e.g., The Trade Desk, Google Display & Video 360)
- Google Analytics
- SEMrush or similar SEO tools
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's needs, but proficiency with major paid advertising platforms is essential.
👔 Cultural Fit Considerations
Company Values:
- Pet-centric: We put pets first in everything we do
- Customer-focused: We strive to provide exceptional customer service
- Innovative: We continuously seek new and better ways to do things
- Collaborative: We work together to achieve our goals
- Accountable: We take responsibility for our actions and their outcomes
Work Style:
- Data-driven: We make decisions based on data and analytics
- Creative: We encourage innovation and out-of-the-box thinking
- Adaptable: We embrace change and continuously learn and grow
- Collaborative: We work well with others and value teamwork
Self-Assessment Questions:
- Do you have a strong understanding of performance metrics and KPIs, and can you use data to drive decision-making?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple campaigns and deadlines?
- Do you have a customer-centric mindset and a passion for providing exceptional customer service?
- Are you able to effectively communicate and collaborate with various teams and stakeholders, including internal teams and external agencies?
ASSUMPTION: Trupanion's company culture is casual, pet-friendly, and focused on collaboration and innovation, with a strong emphasis on customer-centricity and data-driven decision-making.
⚠️ Potential Challenges
- The competitive nature of the pet insurance industry may present challenges in standing out and driving results
- Managing multiple campaigns and deadlines in a fast-paced environment can be demanding and require strong organizational skills
- The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with remote team members
- Seattle's cost of living and competitive job market may present challenges for some candidates
ASSUMPTION: These challenges can be mitigated by strong communication, effective time management, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other paid media marketing roles, this position places a stronger emphasis on collaboration with internal teams and external agencies
- The pet insurance industry is unique, with specific market dynamics and customer needs that may differ from other industries
- Career progression in this role may involve moving into a senior marketing role or taking on additional responsibilities within the marketing department
ASSUMPTION: Understanding the unique aspects of this role and the pet insurance industry will help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a comprehensive paid media strategy for a new product launch
- Optimizing campaign performance through A/B testing and analyzing results to inform future strategies
- Collaborating with the creative team to design and implement a series of targeted ads for a specific customer segment
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Trupanion support the growth and development of its employees, particularly in the marketing department?
- What are the biggest challenges facing the paid media marketing team currently, and how can this role help address them?
- How does Trupanion measure the success of its paid media marketing campaigns, and what KPIs are most important?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates a candidate's interest in the role and the organization, and can help them better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Trupanion1/744000060874677-paid-media-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for the interview process by researching Trupanion's company culture, values, and industry trends
- Follow up with the hiring manager or Talent Acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
