📌 Core Information
🔹 Job Title: Paid Search Associate
🔹 Company: Jellyfish
🔹 Location: Durban, KwaZulu-Natal, South Africa
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing digital media paid search campaigns to drive revenue and profit growth
- Analyzing campaign performance and identifying strategic opportunities
- Collaborating with internal and client service teams for smooth implementation of work
- Working closely with Paid Search Directors to develop and execute paid search strategies
ASSUMPTION: This role requires a balance of technical skills in paid search management and analytical thinking to drive campaign performance. It also involves strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Day-to-day management of digital media paid search campaigns, focusing on revenue and profit growth and managing within budget goals
✅ Basic to advanced implementation of campaigns on different search engines networks, performing or assisting in validation/audits on campaigns of the same team
✅ Analyzing campaign performance and identifying strategic opportunities, facilitating change to exceed client expectations and KPIs
✅ Measurement expertise on their platforms to identify poor implementations and areas of opportunity to improve campaign results
✅ Working closely with internal and client service teams to assist in the smooth implementation of work
✅ Working closely with Paid Search Directors to develop and execute paid search strategies
ASSUMPTION: The role involves a mix of hands-on campaign management, data analysis, and strategic planning to drive campaign success.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Minimum of one year experience managing paid search accounts
Required Skills:
- Proven experience in managing paid search campaigns
- Certifications within Google Ads (Search, Shopping, Display, Video)
- PMax knowledge
- Strong analytical and reporting skills
- Process improvement mindset
- Excellent team collaboration skills
- Strong problem-solving skills
Preferred Skills:
- SA360, Apps (ACE & ACI) GA4, Appsflyer knowledge
ASSUMPTION: While certifications and experience are important, the role also requires a strong analytical mindset, collaborative skills, and a passion for digital marketing.
💰 Compensation & Benefits
Salary Range: ZAR 350,000 - 450,000 per annum (Estimated based on industry standards for 0-2 years of experience in South Africa)
Benefits:
- Discretionary annual bonus scheme
- Remote work flexibility (up to 60% of days)
- Paid self-development days (1 day per month)
- Access to LinkedIn Learning with unlimited online courses
- Paid leave for primary and secondary caregivers
- Course support for returning primary caregivers
Working Hours: Flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are subject to change and may vary based on the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Jellyfish operates in the global digital marketing industry, focusing on integrated digital marketing solutions for progressive brands.
Company Size: Jellyfish is a mid-sized company with 1,001-5,000 employees worldwide, providing a collaborative and varied work environment.
Founded: Jellyfish was founded in 2005 and has since grown into a global digital marketing agency with offices across the world.
Company Description:
- Jellyfish believes in the power of diverse perspectives and inclusive collaboration
- The company offers a unique fusion of tech enthusiasts, creative minds, and media and data experts
- Jellyfish empowers clients along their digital journey by reinventing media activation and crafting influential stories
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and diverse expertise enable it to offer comprehensive digital marketing solutions to clients worldwide.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position in the digital marketing field, offering opportunities for growth and development.
Reporting Structure: The Paid Search Associate reports directly to the Senior Paid Search Director.
Work Arrangement: The role is based in Durban, South Africa, with a hybrid work arrangement, allowing for remote work up to 60% of the time.
Growth Opportunities:
- On-the-job training and mentorship from experienced team members
- Access to LinkedIn Learning for continuous professional development
- Potential career progression into senior roles within the paid search team or other departments
ASSUMPTION: This role provides a strong foundation for a career in digital marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Jellyfish's Durban office is located in a modern business park, providing a collaborative and professional work environment.
Office Location(s): 1 Richefond Circle, Durban, KwaZulu-Natal 4319, South Africa
Geographic Context:
- Durban is the largest city in KwaZulu-Natal, South Africa, with a subtropical climate and a vibrant cultural scene
- The city offers a mix of urban and coastal living, with beaches, nature reserves, and historical sites nearby
- Durban is well-connected by major highways and has an international airport, making it easily accessible for both local and international employees
Work Schedule: The role follows a standard workweek, with flexible hours between 8:00 AM and 6:30 PM.
ASSUMPTION: Durban's diverse cultural scene and subtropical climate offer an attractive work-life balance for employees, while the city's connectivity ensures easy access for both local and international team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical skills in paid search management and analysis
- Problem-solving abilities and strategic thinking
- Collaboration and communication skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on paid search campaign management and analysis
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Jellyfish's values
- Prepare for the technical assessment or case study presentation by brushing up on your paid search knowledge and analyzing sample campaign data
ATS Keywords: Paid Search, Google Ads, Campaign Management, Data Analysis, Strategic Planning, Collaboration, Problem-Solving
ASSUMPTION: The application process for this role is likely to involve a combination of online assessments, technical evaluations, and behavioral interviews to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Ads (Search, Shopping, Display, Video)
- PMax
- SA360 (preferred)
- Apps (ACE & ACI) GA4 (preferred)
- Appsflyer (preferred)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a preference for candidates with experience in SA360, Apps, GA4, and Appsflyer.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Jellyfish values teamwork and fosters a collaborative environment
- Innovation: The company encourages creativity and continuous learning
- Integrity: Jellyfish promotes honesty and ethical behavior in all aspects of work
- Excellence: The company strives for high-quality work and exceptional client service
Work Style:
- Data-driven: Jellyfish relies on data and insights to inform decision-making and drive business strategies
- Agile: The company embraces change and adapts quickly to new opportunities and challenges
- Client-focused: Jellyfish prioritizes client needs and delivers tailored solutions to meet their unique objectives
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to drive strategic decisions?
- Do you have a proactive approach to problem-solving and continuous learning?
- Are you passionate about digital marketing and committed to delivering exceptional client service?
ASSUMPTION: Jellyfish values candidates who are strong team players, data-driven, agile, and committed to delivering exceptional client service, with a passion for digital marketing.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with the latest trends and best practices in the fast-panging digital marketing landscape
- Balancing the need for data-driven decision-making with the need for quick action in a dynamic work environment
- Navigating a hybrid work arrangement, requiring strong communication and collaboration skills
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and collaborative approach to overcome.
📈 Similar Roles Comparison
- Compared to other entry-level paid search roles, this position offers a unique blend of hands-on campaign management, data analysis, and strategic planning
- Jellyfish's global presence and diverse expertise provide a unique opportunity to work on international campaigns and learn from experienced team members
- Career progression in this role could lead to senior positions within the paid search team or other departments, such as account management, strategy, or creative
ASSUMPTION: This role offers a strong foundation for a career in digital marketing, with opportunities for growth and development within the company and the broader industry.
📝 Sample Projects
- Developing and executing a paid search strategy for a new e-commerce client, focusing on driving revenue growth and maximizing ROI
- Analyzing campaign performance data to identify trends, optimize bidding strategies, and improve overall campaign efficiency
- Collaborating with the creative team to develop compelling ad copy and landing pages, improving click-through rates and conversion rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and data analysis to creative collaboration and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader team structure, and who will I be working closely with?
- What opportunities are there for professional development and growth within the company?
- How does Jellyfish support work-life balance, and what flexible work arrangements are available?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: These questions help assess the role's expectations, team dynamics, growth opportunities, work-life balance, and the company's commitment to diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Jellyfish job portal
- Tailor your resume to highlight relevant experience and achievements in paid search campaign management and analysis
- Write a compelling cover letter that demonstrates your understanding of the role and your fit with Jellyfish's values
- Prepare for the technical assessment or case study presentation by brushing up on your paid search knowledge and analyzing sample campaign data
- Follow up with the HR team one week after submission to confirm receipt of your application and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
