📌 Core Information
🔹 Job Title: Paid Search
🔹 Company: Affordable Care LLC
🔹 Location: Morrisville, North Carolina
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day paid search digital marketing efforts for a subset of clinics
- Driving campaign execution and optimization for all Search Pay-Per-Click (PPC) performance campaigns
- Maximizing new patient acquisition cost-effectively through effective lead capture
- Collaborating with internal and external partners to achieve business objectives
ASSUMPTION: This role requires a balance of technical skills in paid search management and optimization, as well as strong communication and collaboration skills to work effectively with various partners.
📋 Key Responsibilities
✅ Monitor and maintain media campaign development and activation on search channels
✅ Gather research and assist in plan development for new campaigns
✅ Traffic approved plans, monitor and maintain campaign budgets, pacing, and bid adjustments
✅ Monitor and manage performance, competitive landscape, and optimize paid search performance
✅ Develop optimization recommendations and/or testing plans
✅ Utilize bid management tools, Google, Bing platforms, GA4, Google Trends, etc. for campaign management, optimization, and reporting
✅ Pull and analyze data to inform campaign reporting and build insights
✅ Manage monthly billing cycle and resolve billing discrepancies
✅ Stay informed on search industry trends and new tools and ad formats
ASSUMPTION: This role involves a high degree of data analysis and requires strong attention to detail to ensure accurate campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent preferred
Experience: 1-3 years in digital marketing client-side or agency experience, including paid search, organic search, display, retargeting
Required Skills:
- Proficient in math
- Strong analytical skills and attention to detail
- Interest in and understanding of consumer search media behavior
- Successful completion of training programs and requisite certifications required (e.g., Google AdWords Certification)
Preferred Skills:
- Experience with GA4 and other analytics tools
- Knowledge of dental industry trends and consumer behavior
ASSUMPTION: While not explicitly stated, experience with GA4 and knowledge of the dental industry could provide a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $50,000 - $70,000 per year (Based on industry standards for a Marketing Coordinator/Associate role with 2-5 years of experience in the Raleigh-Durham area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Continuing education and training opportunities
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Affordable Care, LLC operates in the dental healthcare industry, focusing on tooth replacement solutions
Company Size: Affordable Care, LLC has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1975, with over 45 years of experience in the dental industry
Company Description:
- Affordable Care, LLC is America’s leading consumer retail healthcare company exclusively focused on tooth replacement solutions
- Serves affiliated dentists at ~440 practices in 43 states, with each practice having an on-site dental laboratory for same-day dental services
- Offers two top dental brands: Affordable Dentures & Implants and DDS Dentures + Implant Solutions
Company Specialties:
- Dental support organization
- Dental practice support
- Dental lab technicians
Company Website: www.affordablecare.com
ASSUMPTION: Affordable Care, LLC's focus on tooth replacement solutions and same-day dental services sets it apart in the dental healthcare industry.
📊 Role Analysis
Career Level: This role is suited for a Marketing Coordinator or Associate with 1-3 years of experience in digital marketing, particularly in paid search
Reporting Structure: The Paid Search role reports directly to the Digital Marketing Manager and works closely with internal and external partners
Work Arrangement: This is an on-site role, with the primary office location in Morrisville, North Carolina
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized marketing positions within the company
- Opportunities to work on diverse campaigns and gain experience in various aspects of digital marketing
- Access to continuing education and training opportunities to develop skills and advance career growth
ASSUMPTION: Affordable Care, LLC's mid-sized company structure provides opportunities for career growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: The primary office is located in Morrisville, North Carolina, with additional offices in Raleigh, NC, and Kinston, NC
Office Location(s): 629 Davis Dr, Morrisville, NC 27560, US; 5430 Wade Park Blvd., Wade II, Suite 310, Raleigh, NC 27607, US; 1400 Industrial Drive, Kinston, NC 28504, US
Geographic Context:
- The Morrisville office is located in the Research Triangle Park area, providing easy access to major highways and amenities
- The area offers a mix of urban and suburban living, with a variety of housing options and a strong job market
- North Carolina has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday-Friday, 8:30 AM - 5:00 PM, with a 30-minute lunch break
ASSUMPTION: The Morrisville office location provides a convenient work environment for employees, with easy access to major highways and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the Digital Marketing Manager
- Final interview with the Director of Marketing
- Background check and offer extension
Key Assessment Areas:
- Paid search knowledge and experience
- Analytical skills and attention to detail
- Communication and collaboration skills
- Understanding of consumer search media behavior
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on paid search campaigns and optimization
- Tailor your cover letter to demonstrate your understanding of Affordable Care, LLC's mission and how your skills align with the role
- Prepare examples of successful paid search campaigns or optimizations you've worked on in the past
ATS Keywords: Paid Search, PPC, Digital Marketing, Campaign Execution, Optimization, Lead Capture, Data Analysis, Budget Management, Google AdWords, Bing, Analytics, GA4, Google Trends, Attention to Detail, Analytical Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills in paid search management and optimization, as well as their ability to work effectively with various partners.
🛠️ Tools & Technologies
- Google AdWords
- Bing Ads
- GA4
- Google Trends
- Bid management tools (e.g., Acquisio, Marin Software, Kenshoo)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Familiarity with these tools and platforms will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Data-driven decision-making
- Strong attention to detail
- Effective communication and collaboration
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a strong interest in and understanding of consumer search media behavior?
- Are you comfortable working in a collaborative, team-based environment?
- Do you have a data-driven approach to decision-making and problem-solving?
ASSUMPTION: Candidates who align with Affordable Care, LLC's company values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple paid search campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and new tools and ad formats, necessitating continuous learning and adaptation
- Collaborating effectively with internal and external partners, demanding strong communication and interpersonal skills
- Working in a fast-paced, dynamic environment, requiring adaptability and flexibility
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, effective communication, and adaptability.
📈 Similar Roles Comparison
- Compared to a Paid Search Specialist role, this position has a broader scope, requiring more strategic thinking and collaboration with partners
- In contrast to a Paid Search Manager role, this position focuses more on day-to-day campaign execution and optimization rather than strategic planning and team management
- Career progression from this role could lead to senior marketing roles or specialized marketing positions within the company
ASSUMPTION: Understanding the differences between this role and similar positions can help candidates determine if this opportunity aligns with their career goals and interests.
📝 Sample Projects
- Optimizing a paid search campaign for a dental clinic, focusing on maximizing new patient acquisition while minimizing cost per acquisition
- Developing a testing plan to evaluate the performance of different ad copy and landing pages for a paid search campaign targeting dental implant services
- Analyzing competitor paid search strategies and identifying opportunities to differentiate Affordable Care, LLC's campaigns and improve performance
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role and can help candidates prepare for the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing paid search campaigns in this role?
- How does this role collaborate with internal and external partners to achieve business objectives?
- What opportunities are there for professional development and career growth within the marketing department?
- How does Affordable Care, LLC differentiate its paid search strategies from competitors in the dental healthcare industry?
- What is the work-life balance like for employees in this role?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in paid search management and optimization
- Write a cover letter that demonstrates your understanding of Affordable Care, LLC's mission and how your skills align with the role
- Prepare examples of successful paid search campaigns or optimizations you've worked on in the past
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
