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Paid Search Director

Jellyfish
Full-time
On-site
Sydney, New South Wales, Australia
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Search Director

πŸ”Ή Company: Jellyfish

πŸ”Ή Location: Sydney, New South Wales, Australia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 30, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (up to 60% remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Leadership of the Paid Search team, driving client success and team development
  • Collaboration with local and international teams to deliver innovative digital campaigns
  • Expertise in Google Ads, Search Ads 360, and other GMP platforms
  • Proven experience in managing and developing high-performing teams

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of paid search and other GMP platforms.

πŸ“‹ Key Responsibilities

βœ… Oversee a portfolio of digital campaigns, providing guidance to exceed client expectations and KPIs

βœ… Nurture positive, collaborative working relationships with clients, colleagues, and third-party suppliers

βœ… Manage and monitor the production and presentation of client-facing reports, studies, and presentations

βœ… Collaborate with Media Strategy and Client Management teams to drive innovative solutions for clients

βœ… Achieve continuous improvement by proactively assessing Jellyfish's working relationships, practices, and methods

βœ… Take ownership for the paid media team's development needs, ensuring each team member has a training and personal development plan with regular feedback sessions

βœ… Maintain an in-depth understanding of Jellyfish's marketplace and the digital landscape, with emphasis on all emerging formats, technical solutions, and initiatives

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on campaign optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of experience in digital marketing, paid media, and paid search management

Required Skills:

  • Proven experience effectively leading a paid media/digital marketing team, including management of direct reports
  • In-depth knowledge of the technologies and processes involved in running paid media campaigns, particularly Paid Search, including Search Ads 360 (SA360), Google Ads, and Microsoft Ads (Bing)
  • Demonstrated expertise in Google Ads, Search Ads 360, and Google Analytics
  • Skills using Google Suite (Docs, Sheets, Slides) and/or Microsoft Office (Word, Excel, PowerPoint)

Preferred Skills:

  • Experience with other GMP platforms, including CM360 and DV360
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in paid search and team leadership, with a focus on driving client success and team development.

πŸ’° Compensation & Benefits

Salary Range: AUD 180,000 - 220,000 per annum (based on industry standards for a Director-level role in Sydney)

Benefits:

  • Discretionary annual bonus scheme
  • Flexible working hours (between 8:00 AM and 6:30 PM)
  • One paid day each month for self-development
  • Unlimited online courses through Jellyfish Learn
  • 14 weeks of paid leave for primary caregivers and 4 weeks for secondary caregivers
  • Support for returning primary caregivers (AUD 1,000 towards courses)

Working Hours: Full-time (37.5 hours per week), with flexible hours between 8:00 AM and 6:30 PM

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Sydney, with benefits tailored to support work-life balance and professional growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (Mid-sized global agency)

Founded: 2005 (Over 20 years of experience in digital marketing)

Company Description:

  • Jellyfish is a global digital marketing agency focused on driving business growth through innovative, data-driven strategies
  • Emphasizes collaboration, varied teams, and inclusive collaboration
  • Committed to embracing diverse perspectives and challenging the status quo

Company Specialties:

  • Digital Strategy
  • Search
  • Analytics
  • Integrated Campaign Planning
  • Design & Build
  • Creative
  • Conversion Optimization
  • Training
  • Video Production & Animation
  • Paid Media
  • Email
  • Google Marketing Platform Partner
  • Programmatic Display
  • UX
  • AI
  • Organic Social
  • and Paid Social

Company Website: http://www.jellyfish.com

ASSUMPTION: Jellyfish is a well-established global agency with a strong focus on data-driven strategies and collaborative teamwork.

πŸ“Š Role Analysis

Career Level: Director (Senior leadership role)

Reporting Structure: Reports directly to the Regional VP of Paid Media in APAC

Work Arrangement: Hybrid (up to 60% remote work, with flexible hours between 8:00 AM and 6:30 PM)

Growth Opportunities:

  • Potential to lead and grow the Paid Search team in the APAC region
  • Opportunities to work with global clients and collaborate with international teams
  • Access to professional development resources, such as Jellyfish Learn and self-development days

ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and exposure to global clients.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

  • Sydney is the largest city in Australia, with a vibrant culture and diverse population
  • New South Wales is a coastal state with a mild climate, perfect for outdoor activities
  • Australia has a strong economy and a high standard of living

Work Schedule: Full-time (37.5 hours per week), with flexible hours between 8:00 AM and 6:30 PM

ASSUMPTION: Sydney offers a high quality of life, with a mix of urban and outdoor activities, and a strong digital marketing industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Regional VP of Paid Media in APAC

Key Assessment Areas:

  • Technical expertise in paid search and other GMP platforms
  • Leadership and team management skills
  • Strategic thinking and problem-solving abilities
  • Cultural fit and alignment with Jellyfish's values

Application Tips:

  • Highlight relevant experience and achievements in paid search and team leadership
  • Tailor your resume to emphasize skills and experiences relevant to this role
  • Prepare for behavioral and situational interview questions, focusing on your leadership style and problem-solving approach
  • Research Jellyfish's company culture and values to demonstrate your cultural fit

ATS Keywords: Paid Search, Director, Team Leadership, Google Ads, Search Ads 360, Google Analytics, GMP, Campaign Management, Client Success

ASSUMPTION: The application process will focus on assessing your technical expertise, leadership skills, and cultural fit with Jellyfish's values.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Search Ads 360 (SA360)
  • Google Analytics
  • Microsoft Ads (Bing)
  • Google Suite (Docs, Sheets, Slides)
  • Microsoft Office (Word, Excel, PowerPoint)
  • Other GMP platforms (CM360, DV360)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Inclusive
  • Challenge the status quo
  • Move faster, smarter, together

Work Style:

  • Data-driven and strategic
  • Collaborative and inclusive
  • Focused on continuous improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative, varied team environment?
  • Are you comfortable challenging the status quo and driving innovative solutions?
  • Do you have a data-driven approach to decision-making and problem-solving?

ASSUMPTION: Jellyfish values a diverse and inclusive work environment, with a focus on collaboration and continuous improvement.

⚠️ Potential Challenges

  • Managing a team remotely and fostering a collaborative work environment
  • Balancing strategic planning with hands-on campaign optimization
  • Adapting to a hybrid work arrangement and maintaining productivity
  • Navigating a large, global organization and building relationships with international teams

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Paid Search Director roles, this position offers a mix of strategic leadership and hands-on campaign management
  • Jellyfish's global presence provides opportunities to work with international clients and teams
  • This role offers a competitive salary range and comprehensive benefits package

ASSUMPTION: This role offers a unique blend of strategic leadership and hands-on campaign management, with opportunities for global collaboration and growth.

πŸ“ Sample Projects

  • Developing and executing a comprehensive paid search strategy for a global e-commerce client
  • Optimizing campaign performance and reducing cost-per-acquisition for a leading B2B software company
  • Collaborating with international teams to deliver integrated digital campaigns for a major retail client

ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of this role, with a focus on driving client success and team development.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader Paid Media Capability and the APAC region?
  • What opportunities are there for professional development and growth within Jellyfish?
  • How does Jellyfish support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions will help you better understand the role's expectations, Jellyfish's culture, and the opportunities for professional growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant experience and skills for this role
  • Prepare a cover letter explaining your interest in the position and how your background and skills make you a strong fit
  • If applicable, prepare examples of your work or portfolio to demonstrate your expertise in paid search and team leadership
  • Follow up with the Jellyfish HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.