📌 Core Information
🔹 Job Title: Paid Search Manager
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC, United States
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing SEM campaigns to drive engagement and conversion
- Keyword analysis and development
- Collaborating with a team in a fast-paced, detail-oriented environment
- Generating monthly reporting and performance insights
- Troubleshooting technical and performance issues
ASSUMPTION: This role requires strong analytical skills and a solid understanding of digital advertising. Previous experience in media buying is preferred but not required.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Keyword analysis – build keyword lists, analyze search volume and make recommendations
✅ In-platform setup of paid search campaigns
✅ Text creative copywriting for paid search
✅ Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
✅ Maintain and track ROI and ad spend across all accounts monthly
✅ Keep up to date with best practices, bid management systems, keyword development tools, and industry research
✅ Pull and analyze daily campaign reports
✅ Generate monthly reporting and performance insights that lead to gains against client business objectives
✅ Troubleshooting any technical and performance issues
✅ Timely delivery of all tasks
✅ Also responsible for other duties as assigned, such as supporting on special projects and assisting Associate Paid Search Manager in development of search strategies
✅ Responsible for account record keeping including IOs, Asana tickets, and email correspondence
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting. Strong organizational skills and attention to detail are crucial for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
Experience: 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Required Skills:
- Proficient, intermediate level, with Excel, PowerPoint, Word
- Self-motivated with the ability to work in both a team environment and independently
- Excellent interpersonal and communication skills - Able to speak, write clearly and persuasively
- Aptitude for learning new skills and procedures
- Above-average problem-solving skills and troubleshooting
- Strong organizational skills and detail-oriented
- Strong math and analytical skills
- Possess a strong understanding of digital advertising and the digital media landscape
Preferred Skills:
- Experience managing home services Search and LSA accounts
ASSUMPTION: While advanced strategic thinking is not expected, the successful candidate will demonstrate initiative and resourcefulness to participate in advanced projects.
💰 Compensation & Benefits
Salary Range: $50,000 - $65,000 per year (Based on industry standards for entry-level Paid Search Manager roles in Charlotte, NC)
Benefits:
- Competitive base plus bonus plan
- 3 Weeks PTO
- 9 Paid Holidays (Two personal/floating Holidays)
- Health, Dental, Vision
- 401(K)
- Company provided laptop
- Continuous training opportunities
- Unlimited Growth Potential - Ignite is one of our fastest growing divisions and we only promote from within!
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level Paid Search Manager roles in Charlotte, NC. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic, search, marketing and client services.
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions to meet their clients' needs at the local, mid-market and national levels.
- Townsquare Ignite is where context meets precision.
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, offering a range of services to clients across various levels.
📊 Role Analysis
Career Level: Entry-level (0-2 years)
Reporting Structure: This role reports directly to the Associate Paid Search Manager
Work Arrangement: Remote (Solely)
Growth Opportunities:
- As Townsquare Ignite is one of their fastest-growing divisions, there are ample opportunities for internal promotion and career growth.
- The role offers continuous training opportunities to develop both personally and professionally.
ASSUMPTION: This role provides a strong foundation for a career in digital advertising, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with occasional on-site collaboration)
Office Location(s): 900 3rd Avenue, New York, NY 10022, US; 200 South Tryon St., Charlotte, NC 28202, US
Geographic Context:
- Charlotte, NC, is the most populous city in North Carolina, offering a mix of urban and suburban living.
- The cost of living in Charlotte is relatively affordable compared to other major cities in the United States.
- Charlotte has a diverse economy with a strong focus on finance, healthcare, and energy.
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, while occasional on-site collaboration fosters team building and knowledge sharing.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- In-depth interview with the Hiring Manager and team members
- Final interview with the Director of Paid Search
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Understanding of digital advertising and the digital media landscape
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of digital advertising and paid search campaigns in your application materials.
- Showcase your problem-solving skills and ability to work in a team-based, fast-paced environment.
ATS Keywords: Paid Search, SEM Campaigns, Keyword Analysis, Copywriting, Performance Management, ROI Tracking, Data Analysis, Problem-Solving, Communication, Organizational Skills, Digital Advertising, Excel, PowerPoint, Word, Teamwork, Initiative
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, team-based environment.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Advertising
- Excel
- PowerPoint
- Word
- Asana
ASSUMPTION: The successful candidate will be proficient in using various paid search platforms, Microsoft Office Suite, and project management tools like Asana.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
Work Style:
- Fast-paced and detail-oriented
- Team-based with a focus on collaboration
- Continuous learning and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, team-based environment?
- Are you comfortable working with data and analyzing performance metrics?
- Do you possess strong communication and interpersonal skills?
ASSUMPTION: Successful candidates will be able to demonstrate a strong cultural fit with Townsquare Ignite's customer-centric, data-driven, and collaborative work environment.
⚠️ Potential Challenges
- The role requires a strong understanding of digital advertising and paid search campaigns, which may be challenging for candidates new to the industry.
- The fast-paced, detail-oriented nature of the role may be overwhelming for candidates who prefer a slower work environment.
- The remote work arrangement may present challenges in terms of communication and collaboration with team members.
- The role may require occasional on-site collaboration, which may be inconvenient for candidates who prefer to work solely from home.
ASSUMPTION: Prospective candidates should carefully consider their personal work style and preferences when applying for this role to ensure a good fit.
📈 Similar Roles Comparison
- Paid Search Manager vs. Search Engine Optimization (SEO) Specialist: While both roles focus on driving online visibility, SEO involves optimizing websites for organic search results, while Paid Search involves managing paid advertising campaigns.
- Paid Search Manager vs. Digital Marketing Specialist: Digital Marketing Specialists have a broader scope, covering various online marketing channels, while Paid Search Managers focus specifically on paid search campaigns.
- Career progression: Paid Search Manager roles often serve as a stepping stone to more senior roles in digital marketing, such as Senior Paid Search Manager, Digital Marketing Manager, or even Director of Digital Marketing.
ASSUMPTION: Understanding the differences between similar roles and the potential career progression opportunities can help candidates make informed decisions about their career paths.
📝 Sample Projects
- Developing and executing a paid search campaign for a home services client, targeting specific keywords and demographics to drive conversions
- Analyzing campaign performance data to identify trends and optimize bidding strategies
- Collaborating with the creative team to develop compelling ad copy and landing pages for paid search campaigns
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and collaborative nature of the Paid Search Manager role at Townsquare Ignite.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams within the organization, such as the creative team and client services?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the phone or video screen by researching Townsquare Ignite and brushing up on your digital advertising knowledge.
- If invited to an in-depth interview, be prepared to discuss your problem-solving skills and ability to work in a team-based, fast-paced environment.
- Follow up with the Hiring Manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
