🔹 Job Title: Paid Search Manager
🔹 Company: Townsquare Ignite
🔹 Location: Dallas, Texas, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote (Solely)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving results for clients.
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Keyword analysis – build keyword lists, analyze search volume and make recommendations
✅ In-platform setup of paid search campaigns
✅ Text creative copywriting for paid search
✅ Day-to-day management of performance including oversight of bid recommendations, execution details, budgets/accounting to meet goals and KPIs of clients
✅ Maintain and track ROI and ad spend across all accounts monthly
✅ Keep up to date with best practices, bid management systems, keyword development tools, and industry research
✅ Pull and analyze daily campaign reports
✅ Generate monthly reporting and performance insights that lead to gains against client business objectives
✅ Troubleshoot any technical and performance issues
✅ Timely delivery of all tasks
✅ Assist in the development of search strategies and support special projects as assigned
✅ Responsible for account record keeping including IOs, Asana tickets, and email correspondence
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive successful paid search campaigns.
Education: Bachelor’s degree in Finance, Economics, Mathematics, Statistics, Advertising or Marketing
Experience: 1-2 years hands-on experience buying media through Google and Bing, proven track record of exceeding client’s goals
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with relevant degrees and experience in media buying, along with strong analytical and communication skills, will be well-suited for this role.
Salary Range: $55,000 - $75,000 per year (Based on industry standards for 1-2 years of experience in paid search management)
Benefits:
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for similar roles, and benefits are typical for a company of this size in the advertising industry.
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise with extensive resources and opportunities for growth)
Founded: 2010 (Over 15 years of experience in the industry)
Company Description:
Company Specialties:
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising industry, with a strong focus on data-driven solutions and a commitment to customer-centric strategies.
Career Level: Mid-level (Requires relevant experience and a strong understanding of paid search management)
Reporting Structure: This role reports directly to the Associate Paid Search Manager and works closely with the team to achieve client goals
Work Arrangement: Remote (Solely), with the expectation of close collaboration with the team
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to expand skills and knowledge in paid search management.
Office Type: Remote (Solely)
Office Location(s): 900 3rd Avenue, New York, NY 10022, US; 200 South Tryon St., Charlotte, NC 28202, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate team collaboration and client needs
ASSUMPTION: The remote work environment allows for flexibility and work-life balance, while still requiring close collaboration with the team to achieve client goals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Paid Search, SEM, Keyword Analysis, Campaign Optimization, Performance Management, ROI Tracking, Data Analysis, Problem Solving, Team Collaboration, Digital Advertising Knowledge
ASSUMPTION: The application process will focus on assessing technical skills, analytical abilities, and cultural fit, with a strong emphasis on paid search management experience and knowledge.
ASSUMPTION: This role requires proficiency in paid search platforms, Microsoft Office Suite, and project management tools for effective collaboration and task management.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Townsquare Ignite values candidates who are customer-centric, data-driven, collaborative, innovative, and results-oriented, with a strong work ethic and a commitment to continuous learning and development.
ASSUMPTION: This role presents challenges in managing multiple client accounts, staying current with industry trends, and working effectively in a remote team environment, but offers opportunities for growth and development in paid search management.
ASSUMPTION: The Paid Search Manager role is similar to other SEM roles but requires a stronger focus on strategic planning and campaign optimization, with opportunities for career growth and development within the company.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Paid Search Manager role, from strategic planning and campaign execution to analytical reporting and optimization.
ASSUMPTION: These key questions help assess the work environment, team dynamics, and growth opportunities for the Paid Search Manager role at Townsquare Ignite.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.