Paid Search Media Planning Manager

📌 Core Information

🔹 Job Title: Paid Search Media Planning Manager

🔹 Company: WEX

🔹 Location: United States - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing comprehensive media plans for over 50 fuel partner brands and WEX internal lines of business.
• Collaborating with internal stakeholders to understand campaign KPIs and target audiences.
• Incorporating SEM strategies across various channels aligned with overall marketing goals.
• Monitoring campaign performance, troubleshooting delivery issues, and optimizing for maximum ROI.
• Staying updated with the latest trends and innovations in the programmatic advertising landscape.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in digital marketing to succeed.

📋 Key Responsibilities

✅ Assist in the development and activation of paid Search digital media plans and campaign work for over 50 fuel partner brands and WEX internal lines of business.

✅ Collaborate with internal stakeholders to understand campaign KPIs and target audiences.

✅ Incorporate SEM strategies across various channels aligned with overall marketing goals.

✅ Ensure all campaigns are serving in full and troubleshoot any delivery issues.

✅ Generate monthly financial reports on campaign spending.

✅ Monitor campaign tests, report on results and performance metrics.

✅ Analyze campaign performance data and identify areas for optimization to maximize return on investment (ROI).

✅ Stay abreast of the latest trends and innovations in the programmatic advertising landscape.

✅ Manage vendor relationships

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and strong communication skills to manage multiple stakeholders and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Experience: Minimum 3 years of experience in media planning and buying, with a strong focus on digital channels.

Required Skills:

• Proven track record of developing and executing successful programmatic & SEM advertising campaigns.
• In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred).
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Strong communication, presentation, and collaboration skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• A passion for digital marketing and a commitment to continuous learning.

Preferred Skills:

• Experience with Google & Bings Ads, GA4, Looker Studio, G-Suite, DV360, The TradeDesk, GTM, Salesforce and media planning tools is a plus.
• Experience with media billing, POs, IOs and media spend reporting is a plus.
• Experience in the financial industry, plus

ASSUMPTION: While not explicitly stated, proficiency in relevant software tools and a strong understanding of the financial industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $79,000.00 - $105,000.00 per year

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Retirement Savings Plan
• Paid Time Off
• Health Savings Account
• Flexible Spending Accounts
• Life Insurance
• Disability Insurance
• Tuition Reimbursement

Working Hours: Full-time, typically 40 hours per week with flexibility for remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: WEX operates in the financial technology industry, specializing in fleet payments, healthcare payments, travel payments, virtual payments, and corporate payment solutions.

Company Size: WEX is a mid-sized company with 5,001-10,000 employees, providing a structured yet collaborative work environment.

Founded: WEX was founded in 1983 and has since grown into a global commerce platform that simplifies the business of running a business.

Company Description:

• WEX offers seamlessly embedded, personalized solutions for its customers around the world.
• The company aims to simplify benefits, reimagine mobility, and pay and get paid, making it easy for companies to overcome complexity and reach their full potential.
• WEX's global commerce platform provides a powerful ecosystem that offers personalized solutions for its customers.

Company Specialties:

• Fleet payments
• Healthcare payments
• Travel payments
• Virtual payments
• Corporate payment solutions
• Financial technology
• Benefits
• Mobility
• and Pay and Get Paid

Company Website: wexinc.com

ASSUMPTION: WEX's focus on simplifying complex processes and providing personalized solutions for its customers is reflected in the company culture and this role's requirements.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Media Planning Manager reports directly to the Senior Manager, Performance Marketing and works closely with various internal stakeholders, including marketing, sales, and product teams.

Work Arrangement: This role is remote, with flexibility to work from anywhere in the United States. Occasional on-site meetings may be required.

Growth Opportunities:

• WEX's global presence and diverse product offerings provide opportunities for career growth and development within the company.
• This role offers the chance to work on a wide range of campaigns and brands, allowing for continuous learning and skill development.
• WEX's commitment to employee development and tuition reimbursement programs supports professional growth.

ASSUMPTION: The remote work arrangement and WEX's global presence provide opportunities for candidates to balance work-life integration and explore international career paths.

🌍 Location & Work Environment

Office Type: Remote (with occasional on-site meetings)

Office Location(s): While the role is remote, WEX has offices in Portland, Maine; West Fargo, North Dakota; Melbourne, Australia; Edina, Minnesota; Salvador, Brazil; and London, England.

Geographic Context:

• WEX's remote work arrangement allows for a flexible work environment, with the opportunity to work from various locations within the United States.
• The company's global presence exposes employees to diverse perspectives and cultural experiences.
• WEX's headquarters in Portland, Maine, offers a vibrant, coastal city with a strong sense of community and a thriving arts and culture scene.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and occasional on-site meetings.

ASSUMPTION: The remote work arrangement and global presence of WEX provide opportunities for candidates to balance work-life integration and explore international career paths.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and other team members
• Final interview with the Senior Manager, Performance Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data interpretation
• Communication and presentation skills
• Collaboration and stakeholder management skills
• Industry knowledge and digital marketing expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in media planning, digital marketing, and campaign management.
• Demonstrate your understanding of the financial industry and WEX's business model in your application materials.
• Prepare examples of successful programmatic and SEM campaigns you've managed, highlighting your ability to optimize performance and maximize ROI.
• Be ready to discuss your familiarity with relevant software tools, such as Google Ads, Bing Ads, GA4, Looker Studio, DV360, and The TradeDesk.

ATS Keywords: Media Planning, Digital Marketing, SEM Strategies, Programmatic Advertising, Data Analysis, Campaign Management, Vendor Management, Communication Skills, Collaboration Skills, Analytical Skills, Google Ads, Bing Ads, GA4, Looker Studio, Salesforce, Media Buying

ASSUMPTION: WEX's application process is designed to assess candidates' strategic thinking, analytical skills, and industry knowledge, with a focus on their ability to manage multiple priorities and stakeholders.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• GA4
• Looker Studio
• Salesforce
• DV360
• The TradeDesk
• GTM
• Media planning tools

ASSUMPTION: Proficiency in relevant software tools and a strong understanding of the financial industry are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Strategic and results-oriented
• Data-driven and analytical
• Collaborative and team-focused
• Adaptable and flexible
• Continuously learning and improving

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful programmatic and SEM advertising campaigns?
• Are you comfortable managing multiple priorities and deadlines in a fast-paced environment?
• Do you thrive in a collaborative, data-driven work environment and enjoy working with diverse teams?
• Are you passionate about digital marketing and committed to continuous learning?

ASSUMPTION: WEX's company values and work style emphasize the importance of strategic thinking, data-driven decision-making, and collaboration, which are crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management.
• Staying up-to-date with the latest trends and innovations in the programmatic advertising landscape can be challenging and time-consuming.
• The remote work arrangement may present communication and collaboration challenges, requiring strong virtual teamwork skills.
• The financial industry's complex and regulated environment may require additional learning and adaptation.

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike other media planning roles, this position focuses specifically on paid search campaigns and has a strong emphasis on data analysis and optimization.
• WEX's global presence and diverse product offerings provide a unique opportunity to work on a wide range of campaigns and brands.
• This role offers the chance to grow within the company and explore international career paths, unlike more specialized or localized roles.

ASSUMPTION: This role's focus on paid search campaigns and data-driven optimization sets it apart from other media planning positions, offering a unique blend of strategic and analytical responsibilities.

📝 Sample Projects

• Developing and executing a comprehensive paid search campaign for a new fuel partner brand, including keyword research, ad copy creation, and landing page optimization.
• Analyzing campaign performance data to identify optimization opportunities and implementing changes to improve ROI.
• Collaborating with internal stakeholders to understand campaign KPIs and target audiences, and developing tailored media plans to meet their objectives.

ASSUMPTION: These sample projects highlight the strategic, analytical, and collaborative nature of the Media Planning Manager role at WEX.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing paid search campaigns at WEX?
• How does this role collaborate with other marketing teams and internal stakeholders to ensure campaign success?
• What opportunities are there for professional development and growth within the Performance Marketing team and WEX as a whole?
• How does WEX support work-life balance for remote employees?
• Can you provide examples of how WEX's company values are demonstrated in day-to-day work and team interactions?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, work environment, and cultural fit, providing insight into the day-to-day experience and long-term prospects for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in media planning, digital marketing, and campaign management.
• Prepare examples of successful programmatic and SEM campaigns you've managed, highlighting your ability to optimize performance and maximize ROI.
• Be ready to discuss your familiarity with relevant software tools, such as Google Ads, Bing Ads, GA4, Looker Studio, DV360, and The TradeDesk.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.