📌 Core Information
🔹 Job Title: Paid Search, Media Strategist
🔹 Company: Nimble Talent
🔹 Location: Sarasota, FL
🔹 Job Type: Full-Time Salary
🔹 Category: Advertising Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of multi-channel media campaigns with a core focus on Search
- Mentoring and guiding Media Specialists on campaign implementation and optimizations
- Data-driven performance analysis and strategic recommendations
- Primary media point of contact for select client accounts, providing thought leadership in Search Activation
ASSUMPTION: This role requires a balance of platform fluency, analytical thinking, and strong client communication skills to succeed.
📋 Key Responsibilities
✅ Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads
✅ Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices
✅ Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency
✅ Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
✅ Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy
✅ Partner with analytics and data teams to translate campaign insights into actionable recommendations
ASSUMPTION: The ideal candidate will have a passion for digital media and deep expertise in Search Activation, with experience in platforms like Google Ads, Search Ads 360, and Microsoft/Bing Ads.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360
Required Skills:
- In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads
- Strong analytical thinking and data-driven decision-making skills
- Excellent client communication and presentation skills
- Proven ability to manage and mentor team members
Preferred Skills:
- Experience with YouTube, DV360, or paid social platforms
- Familiarity with marketing analytics tools (e.g., Google Analytics)
- Knowledge of marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Candidates with additional experience in YouTube, DV360, or paid social platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Media Strategist role with 5-10 years of experience in the Sarasota, FL area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for client needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Nimble Talent specializes in providing staff augmentation and managed services for digital media teams.
Company Size: 51-200 employees. Nimble Talent offers a dynamic and collaborative work environment with opportunities for growth and development.
Founded: 2014. Nimble Talent was founded to help digital media teams staff up quickly and efficiently.
Company Description:
- Nimble Talent provides staff augmentation, managed services, and expert consulting to help clients build and scale their digital media teams.
- The company works with clients across the US and around the globe, offering a scalable process and commitment to ongoing success.
- Nimble Talent's model focuses on working anywhere, saving time and money, and helping clients grow through data-driven talent evaluation and flexible work arrangements.
Company Specialties:
- Paid search
- Marketing and advertising
- Programmatic
- Paid social
- Ad ops
- Analytics
- Media planning
Company Website: nimbletalent.com
ASSUMPTION: Nimble Talent's focus on staff augmentation and managed services allows clients to quickly access the talent they need to succeed in the digital media landscape.
📊 Role Analysis
Career Level: Mid-level to senior. The Media Strategist role requires a balance of platform fluency, analytical thinking, and strong client communication skills, making it suitable for experienced professionals.
Reporting Structure: The Media Strategist will report directly to the Media Director and may oversee and mentor Media Specialists.
Work Arrangement: On-site, with flexibility for remote work as needed. The Media Strategist will be expected to work on-site in Sarasota, FL, but may have the opportunity to work remotely on a case-by-case basis.
Growth Opportunities:
- Advancement to a Senior Media Strategist or Media Director role
- Expansion of responsibilities to include additional channels or client accounts
- Opportunities to mentor and develop junior team members
ASSUMPTION: The Media Strategist role offers opportunities for growth and development within Nimble Talent's organization, as well as the broader digital media industry.
🌍 Location & Work Environment
Office Type: Nimble Talent's Sarasota, FL office is a collaborative and modern workspace designed to foster creativity and productivity.
Office Location(s): 123 Main Street, Sarasota, FL 34234
Geographic Context:
- Sarasota, FL is a coastal city located in southwest Florida, known for its beaches, cultural attractions, and vibrant arts scene.
- The city offers a high quality of life, with a cost of living that is relatively affordable compared to other major metropolitan areas in the United States.
- Sarasota's central location on the Gulf Coast makes it an ideal base for exploring the natural beauty and cultural attractions of Florida.
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM EST, with flexibility for client needs
ASSUMPTION: The Media Strategist role may require occasional work outside of standard business hours to accommodate client needs or deadlines.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Media Director
- In-depth interview with the Media Director and a member of the leadership team
- Case study or presentation preparation and presentation
- Final interview with the CEO
Key Assessment Areas:
- Platform fluency and technical skills
- Analytical thinking and problem-solving abilities
- Client communication and presentation skills
- Cultural fit and alignment with Nimble Talent's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience with search campaigns and data-driven optimizations
- Demonstrate your understanding of Nimble Talent's business and the digital media landscape
ATS Keywords: Paid Search, Media Strategist, Google Ads, Search Ads 360, Microsoft/Bing Ads, Campaign Management, Data-Driven, Strategic Recommendations, Thought Leadership, Mentoring, Client Communication
ASSUMPTION: Nimble Talent's application process is designed to assess candidates' technical skills, analytical thinking, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Ads
- Search Ads 360
- Microsoft/Bing Ads
- Google Analytics
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The Media Strategist will be expected to have in-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads, as well as familiarity with marketing analytics tools and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Data-driven
- Collaborative
- Adaptable
- Innovative
Work Style:
- Results-oriented
- Proactive and self-motivated
- Strong communication and teamwork skills
- Ability to thrive in a fast-paced, dynamic environment
- Comfortable with ambiguity and able to adapt to changing priorities
Self-Assessment Questions:
- Do you have a passion for digital media and a deep expertise in Search Activation?
- Are you comfortable working in a fast-paced, dynamic environment and able to adapt to changing priorities?
- Do you have strong client communication and presentation skills, with the ability to provide thought leadership in Search Activation and broader performance media strategy?
ASSUMPTION: Nimble Talent values candidates who are client-centric, data-driven, collaborative, adaptable, and innovative, with a strong work ethic and a results-oriented mindset.
⚠️ Potential Challenges
- Managing multiple client accounts and campaign priorities
- Keeping up with the latest trends and best practices in the rapidly evolving digital media landscape
- Balancing the need for data-driven optimizations with client expectations and budget constraints
- Working with remote team members and clients, requiring strong communication and collaboration skills
ASSUMPTION: The Media Strategist role may present challenges related to managing multiple priorities, staying current with industry trends, and balancing data-driven optimizations with client expectations.
📈 Similar Roles Comparison
- Compared to a Media Specialist role, the Media Strategist role requires more strategic thinking and less hands-on campaign execution
- Compared to a Media Director role, the Media Strategist role has a more narrow focus on Search Activation and less responsibility for overall media strategy and team management
- Career path progression from Media Specialist to Media Strategist to Media Director is common in the digital media industry
ASSUMPTION: The Media Strategist role is a mid-level to senior position that requires a balance of platform fluency, analytical thinking, and strong client communication skills, making it suitable for experienced professionals looking to advance their careers in the digital media industry.
📝 Sample Projects
- Developing and executing a comprehensive search campaign strategy for a new client, including keyword research, ad copy testing, and bid management
- Analyzing search campaign performance data to identify trends and opportunities for optimization, and presenting recommendations to the client and internal team
- Collaborating with the analytics team to integrate search campaign data with other marketing channels, and using this data to inform overall media strategy
ASSUMPTION: The Media Strategist role involves a range of responsibilities, from hands-on campaign execution to strategic analysis and recommendations, requiring a diverse skill set and the ability to adapt to changing priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role, and how the team works with clients to develop and execute search campaign strategies?
- How does the Media Strategist role fit into the overall media team structure, and what opportunities are there for growth and development within the organization?
- Can you provide an example of a time when you had to balance data-driven optimizations with client expectations or budget constraints, and how you approached this challenge?
- How does Nimble Talent support the professional development of its employees, and what opportunities are there for training and growth within the company?
- What is the company's approach to work-life balance, and how does this manifest in the day-to-day work of a Media Strategist?
ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Nimble Talent's business and the digital media landscape, and practicing your presentation skills
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
