📌 Core Information
🔹 Job Title: Paid Search Regional Lead (E-Business | Digital Marketing)
🔹 Company: Dell Technologies
🔹 Location: Warsaw, Mazowieckie, Poland
🔹 Job Type: Full-Time
🔹 Category: Digital Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional paid search strategy across multiple markets
- Leading and inspiring a team of paid search professionals to align media planning with broader marketing objectives
- Managing regional paid search budgets with efficiency and strategic foresight
- Overseeing campaign implementation and continuous optimization to maximize ROI
- Partnering closely with global teams, agencies, and platform vendors to ensure localized execution of global initiatives
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid search media planning and buying to drive excellence across a diverse team and ensure alignment with global goals.
📋 Key Responsibilities
✅ Lead the development and execution of the regional paid search strategy across multiple markets
✅ Inspire and guide a team of paid search professionals to align media planning with broader marketing objectives
✅ Manage regional paid search budgets with efficiency and strategic foresight
✅ Oversee campaign implementation and continuous optimization to maximize ROI
✅ Partner closely with global teams, agencies, and platform vendors to ensure the localized execution of global initiatives
ASSUMPTION: The ideal candidate will have extensive experience in paid search media planning and buying, with expertise in tools like SA360, Google Ads, and Bing Ads. They should also possess strong leadership experience managing regional or global paid search teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: Extensive professional experience in paid search media planning and buying, with expertise in tools like SA360, Google Ads, and Bing Ads. Strong leadership experience managing regional or global paid search teams.
Required Skills:
- Excellent analytical thinking and decision-making skills
- Fluency in English, including the ability to communicate effectively both verbally and in writing
Preferred Skills:
- Up-to-date knowledge of paid search marketing trends and emerging tools
- Advanced project management skills with a collaborative, team-first approach
ASSUMPTION: Candidates should have a strong background in paid search media planning and buying, with a proven track record of driving excellence across teams and ensuring alignment with global goals.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 25,000 gross per month, based on industry standards for a mid-level digital marketing role in Warsaw. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Private medical care
- Group life insurance
- Global Travel Medical Insurance
- Emergency Travel Assistance
- Employee Assistance Program
- Lunch card
- Benefit Systems vouchers or Multisport card
- Languages’ classes
- Discounts for Dell Products
- Wellness Program
- Paid Employee Referral Program
- Employee Recognition Program
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 5:00 PM CET. Occasional flexibility may be required to accommodate global team meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be updated based on the company's policies and local labor laws.
📌 Applicant Insights
🔍 Company Context
Industry: Dell Technologies operates in the computer hardware manufacturing industry, with a strong focus on digital transformation, security, and AI solutions.
Company Size: Dell Technologies is a large organization with over 10,000 employees worldwide. This size offers opportunities for growth and collaboration across various teams and projects.
Founded: Dell Technologies was founded in 1984 and has since grown into a global leader in technology solutions.
Company Description:
- Dell Technologies provides essential infrastructure for organizations to transform their digital futures
- The company offers a wide range of products and services, including servers, storage, networking, and client solutions
- Dell Technologies is committed to driving human progress through technology, with a focus on sustainability and social responsibility
Company Specialties:
- Digital Transformation
- Security Transformation
- IT Transformation
- Workforce Transformation
- AI and Generative AI
Company Website: http://www.delltechnologies.com
ASSUMPTION: Working for Dell Technologies offers the opportunity to collaborate with a diverse team of professionals and contribute to cutting-edge projects that drive innovation and progress in the technology industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the digital marketing team.
Reporting Structure: The Paid Search Regional Lead will report directly to the Global Paid Search Manager and will oversee a team of paid search specialists.
Work Arrangement: This is an on-site position, with the opportunity to work from the Dell Technologies office in Warsaw, Mazowieckie, Poland.
Growth Opportunities:
- Potential to advance to a global or senior leadership role within the digital marketing team
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Access to professional development resources and training programs to enhance skills and knowledge
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with the potential to make a significant impact on Dell Technologies' digital marketing efforts.
🌍 Location & Work Environment
Office Type: The Dell Technologies office in Warsaw is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Warsaw, Mazowieckie, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million people
- The city is known for its rich history, vibrant culture, and thriving business environment
- Warsaw offers a high quality of life, with numerous parks, museums, and entertainment options
Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 5:00 PM CET. Occasional flexibility may be required to accommodate global team meetings and project deadlines.
ASSUMPTION: Working in Warsaw offers a unique blend of cultural experiences, historical significance, and modern amenities, providing an enriching environment for both personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Dell Technologies careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and team members to discuss the role, responsibilities, and qualifications
- Final interview with the Global Paid Search Manager to discuss career growth and expectations
Key Assessment Areas:
- Paid search media planning and buying expertise
- Leadership and team management skills
- Analytical thinking and problem-solving abilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the regional paid search landscape and global marketing objectives
- Prepare examples of your past achievements in paid search media planning and buying, as well as team leadership
ATS Keywords: Paid Search, Media Planning, Media Buying, Google Ads, Bing Ads, SA360, Leadership, Team Management, Analytical Thinking, Decision-Making, Project Management, Collaboration, Innovation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical expertise, leadership skills, and cultural fit within the Dell Technologies digital marketing team.
🛠️ Tools & Technologies
- SA360
- Google Ads
- Bing Ads
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with industry-standard paid search tools and platforms is essential for success in this role. Additionally, experience with project management and data analysis tools will be beneficial for managing regional paid search campaigns and teams.
👔 Cultural Fit Considerations
Company Values:
- Progress
- Inclusion
- Creativity
- One Dell
- Customer-centric
Work Style:
- Collaborative
- Agile
- Innovative
- Data-driven
- Customer-focused
Self-Assessment Questions:
- Do you align with Dell Technologies' core values, and how have you demonstrated these values in your previous roles?
- How do you approach working in a collaborative, agile environment, and what examples can you provide from your past experiences?
- Can you describe a situation where you had to make a data-driven decision, and how did you ensure that the outcome was customer-centric?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Dell Technologies' core values and work style, providing specific examples from their past experiences to illustrate their cultural fit within the organization.
⚠️ Potential Challenges
- Managing regional paid search campaigns across multiple markets with varying cultural and linguistic nuances
- Balancing global marketing objectives with regional market-specific needs and preferences
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
- Collaborating effectively with global teams, agencies, and platform vendors to ensure seamless execution of global campaigns
ASSUMPTION: These challenges require a strategic mindset, strong leadership skills, and the ability to adapt to changing circumstances and priorities.
📈 Similar Roles Comparison
- Compared to other regional paid search lead roles, this position offers a unique opportunity to work for a global technology leader with a strong focus on digital transformation and innovation
- Industry-specific context: The computer hardware manufacturing industry is highly competitive and dynamic, requiring a strong understanding of market trends and customer needs
- Career path comparison: This role offers a clear path for growth and development within the digital marketing team, with the potential to advance to global or senior leadership positions
ASSUMPTION: This role provides a unique opportunity to work for a global technology leader, with a clear path for career growth and development within the digital marketing team.
📝 Sample Projects
- Developing and executing a regional paid search strategy for a major product launch, resulting in a 30% increase in sales and a 25% reduction in cost-per-acquisition
- Managing a team of paid search specialists to optimize campaigns for a diverse range of markets, achieving an average ROI of 5:1 across all regions
- Collaborating with global teams to ensure the localized execution of global paid search initiatives, driving consistent results and maximizing campaign performance
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute regional paid search strategies, manage teams, and collaborate with global stakeholders to drive excellence and maximize campaign performance.
❓ Key Questions to Ask During Interview
- Can you describe the current regional paid search landscape and how this role will contribute to its evolution and growth?
- How does this role fit into the broader digital marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the paid search team, and how can this role help address them?
- How does Dell Technologies support the professional development and growth of its employees, particularly within the digital marketing team?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions will help the candidate better understand the role, its context within the organization, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dell Technologies careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your expertise in paid search media planning and buying, leadership experience, and cultural fit with Dell Technologies
- Prepare for your interviews by researching the company, the role, and the industry, and be ready to discuss your past achievements and how they align with the required qualifications and responsibilities
- Follow up with the hiring manager after your interviews to express your interest in the role and reiterate your qualifications and fit for the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
