📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: Jellyfish
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time (A jornada completa)
🔹 Category: Advertising Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search campaigns to drive revenue and profit growth
- Implementing and auditing campaigns on various search engines
- Analyzing campaign performance and identifying strategic opportunities
- Collaborating with internal and client service teams
ASSUMPTION: This role requires a balance of technical skills and strong communication abilities to manage campaigns effectively and work well with various teams.
📋 Key Responsibilities
✅ Daily management of digital media paid search campaigns, focusing on revenue and profit growth and managing within budget goals
✅ Basic to advanced implementation of campaigns on the different search engines networks in addition to performing or assisting in validation / audits on campaigns of the same team
✅ Analyze the performance of campaigns and identifying strategic opportunities, facilitating change to exceed client goals.
✅ Measurement expertise on their platforms to identify poor implementations and areas of opportunity to improve campaign results.
✅ Working closely with internal and Client Service teams to support the smooth implementation of work
ASSUMPTION: The role involves a mix of hands-on campaign management, data analysis, and team collaboration to drive successful outcomes.
🎯 Required Qualifications
Education: Not specified (Jellyfish emphasizes skills and expertise over traditional degrees)
Experience: Minimum of two years of experience managing paid search accounts.
Required Skills:
- Certifications within Google Ads (Search, shopping, display, and video)
- PMax knowledge
- Experience with digital marketing.
Preferred Skills:
- Desirable SA360, Apps (ACE & ACI) GA4, Appsflyer
ASSUMPTION: While the role requires specific technical skills, Jellyfish values behavioral attributes and adaptability, making this role suitable for candidates with transferable skills.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Paid Search Specialist in Mexico City with 2-5 years of experience, the estimated salary range is MXN 60,000 - 100,000 per month.
Benefits:
- Health Insurance
- Custom Work Environment (remote work up to 60% of the time and flexible working hours)
- Growth, Your Way (one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses)
Working Hours: Full-time (40 hours per week) with flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: The salary range is estimated based on market data and may vary depending on the candidate's skills and experience. The benefits package is designed to support work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Jellyfish operates in the Advertising Services industry, focusing on digital marketing and data-driven strategies to empower clients along their digital journey.
Company Size: Jellyfish is a mid-sized company with 1,001-5,000 employees globally, providing a collaborative environment with opportunities for growth and innovation.
Founded: Jellyfish was founded in 2005 and has since grown into a global digital marketing agency with offices in multiple countries.
Company Description:
- Jellyfish is a unique fusion of tech enthusiasts, creative minds, and media and data experts united to empower clients along their digital journey.
- The company embraces diverse perspectives, fostering innovation and strategies that challenge the status quo and reinvent media activation.
- Jellyfish is committed to empowering every employee to reach their full potential and contribute their unique perspectives to a collaborative environment.
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and diverse range of services provide opportunities for career growth and exposure to various aspects of digital marketing.
📊 Role Analysis
Career Level: This role is suitable for professionals with 2-5 years of experience seeking to advance their careers in paid search and digital marketing.
Reporting Structure: The Paid Search Specialist reports to the Director, Paid Media, and works closely with internal and client service teams.
Work Arrangement: The role offers a hybrid work arrangement, allowing for remote work up to 60% of the time and flexible working hours between 8:00 AM and 6:30 PM.
Growth Opportunities:
- Progression within the Paid Media team or exploration of other specialist roles within Jellyfish's diverse service offerings.
- Access to LinkedIn Learning for continuous professional development.
- Opportunities to work on global client campaigns and collaborate with international teams.
ASSUMPTION: The hybrid work arrangement and focus on professional growth make this role attractive to candidates seeking a balance between work-life integration and career advancement.
🌍 Location & Work Environment
Office Type: Jellyfish's Mexico City office is located in a modern, collaborative workspace that fosters innovation and teamwork.
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB (global headquarters); 1202 Wills St, Suite 600, Baltimore, Maryland 21231, US (North America headquarters); and other global offices.
Geographic Context:
- Mexico City is a vibrant, multicultural metropolis with a thriving tech industry and numerous opportunities for professional growth.
- The city offers a mix of historic and modern attractions, as well as a rich culinary scene.
- Mexico City has a subtropical highland climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week) with flexible hours between 8:00 AM and 6:30 PM
ASSUMPTION: The hybrid work arrangement and flexible working hours allow employees to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interviews with the hiring manager and relevant team members to discuss technical skills and career aspirations
- Final interview with the director or another senior team member
Key Assessment Areas:
- Technical proficiency in paid search and relevant tools
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Jellyfish's values and commitment to empowering clients along their digital journey
- Prepare examples of your past campaign management successes and challenges overcome
ATS Keywords: Paid Search, Google Ads, Campaign Management, Data Analysis, Client Service, Strategic Opportunities, PMax, SA360, GA4, Appsflyer
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring a strong match between the candidate and the role.
🛠️ Tools & Technologies
- Google Ads (Search, shopping, display, and video)
- PMax
- SA360 (desirable)
- GA4 (desirable)
- Appsflyer (desirable)
- LinkedIn Learning (for professional development)
ASSUMPTION: The role requires proficiency in Google Ads and PMax, with additional tools and technologies being desirable but not strictly required.
👔 Cultural Fit Considerations
Company Values:
- Empowering every employee to reach their full potential
- Fostering a collaborative environment
- Embracing diverse perspectives
Work Style:
- Diplomatic and professional approach to work in all circumstances
- Accountable and responsive
- High personal standards and promoting them in others
- Valued team member, upholding Jellyfish's values and professional integrity at all times
Self-Assessment Questions:
- How do you align with Jellyfish's commitment to empowering every employee to reach their full potential?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do your personal work style and values align with Jellyfish's cultural fit considerations?
ASSUMPTION: Jellyfish values candidates who embody their core values and are adaptable to a collaborative, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and algorithm changes, necessitating continuous learning and adaptation
- Balancing the need for data-driven decision-making with creative problem-solving and strategic thinking
- Navigating a hybrid work environment and collaborating effectively with remote team members
ASSUMPTION: The role presents unique challenges that require strong technical skills, adaptability, and effective communication to succeed.
📈 Similar Roles Comparison
- Paid Search Specialist vs. Paid Social Specialist: Both roles focus on paid advertising, but Paid Social Specialist requires expertise in social media platforms and their respective advertising tools.
- Industry-specific context: Paid Search Specialist roles may vary slightly depending on the industry and the specific client base, requiring tailored strategies and approaches.
- Career path comparison: Paid Search Specialist roles can lead to career progression into senior specialist, manager, or director positions within the Paid Media team or other specialist roles within Jellyfish's diverse service offerings.
ASSUMPTION: While Paid Search Specialist roles share similarities with other paid advertising roles, the specific industry context and career path opportunities make each role unique.
📝 Sample Projects
- Developing and implementing a comprehensive paid search strategy for a global e-commerce client, driving revenue growth and improving return on ad spend (ROAS)
- Conducting a thorough audit of an existing paid search campaign for a B2B technology client, identifying areas of improvement and implementing changes to enhance performance
- Collaborating with the creative team to develop compelling ad copy and landing pages for a lead generation campaign in the finance industry
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to a Paid Search Specialist at Jellyfish.
❓ Key Questions to Ask During Interview
- Can you describe the typical structure of the Paid Media team and how this role fits within it?
- How does Jellyfish support the professional development and growth of its Paid Search Specialists?
- Can you provide examples of how Jellyfish has adapted its strategies to accommodate industry trends and algorithm changes?
- How does Jellyfish foster a collaborative and inclusive work environment, particularly in a hybrid setting?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past campaign management successes and challenges overcome
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
