📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: TechnologyAdvice
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: Remote-First
🚀 Job Overview
Key aspects of this role include:
- Managing paid campaigns across Google Ads and Microsoft Ads
- Keyword research, expansion, and refinement
- Bid strategy optimization
- Data analysis and reporting
- Cross-functional team collaboration
ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Own the building and day-to-day management of paid campaigns across Google Ads and Microsoft Ads
✅ Execute rigorous keyword management, including initial research, expansion, refinement, and negative keyword-sculpting
✅ Adjust and refine bid strategies based on performance trends, seasonal shifts, and market competition
✅ Navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements
✅ Identify tracking needs or issues for current campaigns and assist other teams in setting up new conversion events or troubleshooting when necessary
✅ Improve Quality Scores, ad relevance, and landing page experience through ongoing optimizations and best practice implementation
✅ Initiate and manage creative requests to get necessary ad assets from the design team based on channel requirements
✅ Query, manipulate, and analyze data from multiple sources both within ad channels and externally, using Google Sheets, Looker Studio, and Tableau
✅ Analyze campaign data to generate actionable insights, highlighting wins, gaps, and opportunities for deeper investment or cost-saving
✅ Stay ahead of industry trends and platform updates, proactively testing new ad formats, betas, and automation tools, and making strategic recommendations to scale growth
ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and platform updates.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years managing paid media campaigns in Google Ads and Microsoft Ads
Required Skills:
- Proven experience in managing paid media campaigns
- Strong command of bid strategies and budget optimization
- Analytical mindset with a focus on metrics, outcomes, and continuous improvement
- Ability to interpret data and communicate clear, actionable insights
- Fluency in English, U.S. hours availability, with video call access
- Agile professional who excels in a fast-paced environment and thrives on continuously pivoting strategies to drive business needs forward
Preferred Skills:
- Experience with additional ad platforms (e.g., Meta, LinkedIn)
- Familiarity with Tableau or similar data visualization tools
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Business, or a related field is typically expected for this role.
💰 Compensation & Benefits
Salary Range: ₱50,000 - ₱65,000 PHP per month
Benefits:
- Career Growth: Mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives
- Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays
- Remote-First Culture: Work from the comfort of your home
- Paid Time Off: 14 days of annual paid time off, plus all regular Philippine government-declared holidays to unwind and recharge, plus 5 additional days after 1 year
- Comprehensive Coverage: Full enrollment in Philippine statutory benefits: SSS, PhilHealth, and HDMF
- Healthcare: Healthcare reimbursement to help ensure you are covered
- De Minimis Allowance: Enjoy a monthly rice subsidy, following government guidelines
- Wellness Perks: Access the Headspace app to support your well-being
- Speaker Series Bonus: Present in our monthly speaker series and earn a bonus
Working Hours: 9pm to 6am PHT
ASSUMPTION: The salary range provided is based on industry standards for a mid-level paid search specialist role in the Philippines.
📌 Applicant Insights
🔍 Company Context
Industry: TechnologyAdvice is a B2B technology and software advice company, providing insights and facilitating connections between tech buyers and sellers.
Company Size: TechnologyAdvice is a mid-sized company with 201-500 employees globally, offering a remote-first culture with opportunities for career growth and development.
Founded: TechnologyAdvice was founded in 2013 and has since expanded through acquisitions to own more than 20 media brands, serving over 600 clients per year.
Company Description:
- TechnologyAdvice helps B2B tech buyers manage the complexity and risk of the buying process by providing trusted information and facilitating connections with leading sellers of business technology.
- The company offers a remote-first culture, with global teams representing 12 languages and 12 time zones.
- TechnologyAdvice is committed to fostering a diverse and inclusive culture where people feel safe being themselves.
Company Specialties:
- Software Reviews
- Demand Generation
- Online Marketing
- Content Syndication
- B2B Lead Generation
Company Website: https://www.technologyadvice.com
ASSUMPTION: TechnologyAdvice's remote-first culture allows for greater flexibility and work-life balance, while its focus on career growth and development provides opportunities for professional advancement.
📊 Role Analysis
Career Level: Mid-Level - This role requires a solid understanding of paid media management and a proven track record of driving campaign performance.
Reporting Structure: The Paid Search Specialist will report directly to the Paid Media Team Lead.
Work Arrangement: This role is remote-first, with the option to work from the comfort of your home or a co-working space.
Growth Opportunities:
- Mentorship programs and leadership academies to advance your career
- Opportunities to shape company culture and DEI initiatives
- Potential to take on more responsibilities and grow within the Paid Media Team or across other departments
ASSUMPTION: With TechnologyAdvice's focus on career growth and development, there are ample opportunities for the Paid Search Specialist to advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote-First - TechnologyAdvice does not have a physical office in the Philippines, and employees are expected to work from home or a co-working space.
Office Location(s): Not applicable for remote employees
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
- The country has a rich cultural heritage, with a blend of Malay, Chinese, Spanish, and American influences.
- The official languages are Filipino and English, with a majority of the population speaking both languages.
Work Schedule: The Paid Search Specialist will work from 9pm to 6am PHT, with a one-hour lunch break.
ASSUMPTION: While TechnologyAdvice is a remote-first company, employees may still need to attend virtual meetings and collaborate with team members in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Paid Media Team Lead and other team members
- Background check and onboarding
Key Assessment Areas:
- Technical skills in paid media management
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with TechnologyAdvice's values
- Problem-solving and critical thinking skills
Application Tips:
- Highlight your relevant experience and achievements in paid media management
- Tailor your resume to emphasize the required skills and qualifications for this role
- Prepare a cover letter that demonstrates your enthusiasm for the role and your understanding of TechnologyAdvice's mission and values
- If applicable, provide examples of your work or projects that showcase your skills and accomplishments
ATS Keywords: Paid Media Management, Google Ads, Microsoft Ads, Bid Strategies, Data Analysis, Campaign Optimization, Cross-Functional Collaboration, Creative Management, Attribution Models, Conversion Tracking, Audience Targeting, Performance Metrics, Technical Curiosity, Fast-Paced Environment, English Fluency
ASSUMPTION: TechnologyAdvice's application process may vary depending on the role and the candidate's experience level.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Sheets
- Looker Studio
- Tableau
- Headspace
ASSUMPTION: The Paid Search Specialist will be expected to use various tools and platforms to manage and optimize paid campaigns, as well as to analyze and report on campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and transparency in all our interactions
- Customer Focus: We put our customers first in all that we do
- Continuous Learning: We embrace a growth mindset and strive to improve every day
- Inclusion: We foster an environment where everyone feels valued and respected
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Remote-First: Employees are expected to work from home or a co-working space
- Agile: The company operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change
- Data-Driven: Decisions are based on data and analytics, with a focus on continuous improvement
Self-Assessment Questions:
- Do you align with TechnologyAdvice's core values, particularly integrity, customer focus, continuous learning, inclusion, and collaboration?
- Are you comfortable working remotely and managing your time effectively in a fast-paced, dynamic environment?
- Do you have a strong data-driven mindset and a proven track record of using data to inform decision-making and improve performance?
ASSUMPTION: TechnologyAdvice's remote-first culture and data-driven approach require employees to be self-motivated, disciplined, and able to work independently.
⚠️ Potential Challenges
- Working non-standard hours (9pm to 6am PHT) may impact work-life balance
- The fast-paced, dynamic nature of the role may require employees to adapt quickly to changes and prioritize tasks effectively
- Managing multiple campaigns simultaneously may be challenging for less experienced candidates
- The remote work environment may present unique challenges, such as isolation or distractions at home
ASSUMPTION: While TechnologyAdvice offers a remote-first culture and flexible work arrangements, candidates should be aware of the potential challenges that come with working remotely and managing multiple campaigns simultaneously.
📈 Similar Roles Comparison
- Unlike other paid media roles, this position focuses specifically on paid search campaigns, requiring a deep understanding of Google Ads and Microsoft Ads
- TechnologyAdvice's remote-first culture allows for greater flexibility and work-life balance compared to traditional office-based roles
- As a mid-level role, this position offers opportunities for career growth and development within the Paid Media Team or across other departments
ASSUMPTION: Candidates should consider the unique aspects of this role, such as its focus on paid search campaigns and its remote-first culture, when comparing it to similar roles in the industry.
📝 Sample Projects
- Optimizing a Google Ads campaign to improve click-through rate by 20% within three months
- Expanding a Microsoft Ads campaign to reach new audiences and increase conversions by 15% within six months
- Analyzing campaign data to identify trends and opportunities, and presenting findings to the Paid Media Team and stakeholders
ASSUMPTION: The Paid Search Specialist will be expected to work on various projects to optimize campaign performance, analyze data, and drive business growth.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Paid Media Team collaborate with other departments, such as SEO, content, and design?
- What opportunities are there for professional development and career growth within the Paid Media Team or across other departments?
- How does TechnologyAdvice support work-life balance for remote employees?
- What are the most challenging aspects of working in a remote-first environment, and how does the company address these challenges?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to emphasize your relevant experience and skills for this role
- Prepare a cover letter that highlights your enthusiasm for the role and your understanding of TechnologyAdvice's mission and values
- If applicable, provide examples of your work or projects that showcase your skills and accomplishments
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
