Paid Search Specialist

📌 Core Information

🔹 Job Title: Paid Search Specialist

🔹 Company: ETRAILER.COM

🔹 Location: Wentzville, Missouri, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-18

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing advertising campaigns to drive business growth
• Conducting keyword research and creating ad copy
• Collaborating with the web team to enhance customer experiences
• Analyzing data and reporting on ad performance
• Staying current with paid search trends and assessing new opportunities

ASSUMPTION: This role requires a strong analytical mindset and a passion for data-driven decision-making. The ideal candidate will be comfortable managing their own time and working independently.

📋 Key Responsibilities

✅ Manage the day-to-day aspects of advertising campaigns, including writing ad copy, testing, bid management, and keyword research

✅ Create, test, and report on ad creatives within campaigns

✅ Stay current on paid search trends and assess potential new opportunities

✅ Quickly and profitably grow spend across new campaigns to meet ROI goals

✅ Collaborate with the web team to ensure exceptional customer experiences via ad landing pages

✅ Support data analysis, search query research, and development of ad reporting

✅ Collaborate actively with the rest of the team and create new processes to optimize existing operations

✅ Get hands-on with our products to help provide the best solutions

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience with Google Ads, Microsoft Ads, and Google Analytics

Required Skills:

• Proficient in MS Excel, pivot tables, formulas, etc.
• Ability to review data, conduct experiments, analyze results, and effectively communicate next steps
• A love of numbers
• Ability to manage own time effectively

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of SQL or other programming languages

ASSUMPTION: Candidates with experience in e-commerce or retail industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $55,000 - $60,000 per year (based on experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products

Working Hours: Full-time, 40 hours per week. Flexible schedule available.

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits may vary based on full-time or part-time employment status.

📌 Applicant Insights

🔍 Company Context

Industry: ETRAILER.COM is a leading online retailer of trailer, towing, and RV accessories in the US.

Company Size: ETRAILER.COM has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ETRAILER.COM was founded in 1946 and has since grown to become a regional destination for towing and RV accessories.

Company Description:

• ETRAILER.COM carries thousands of vehicle accessories, including custom-fit trailer hitches, performance chips, and heavy-duty towing supplies.
• The company is committed to providing quality parts and excellent service at the lowest price possible.
• ETRAILER.COM offers an extensive product selection and expert advice to help customers find the best solutions for their needs.

Company Specialties:

• Custom-fit trailer hitches
• Performance chips
• Heavy-duty towing supplies
• Trailer parts
• Bike racks
• Cargo carriers
• Step bars
• Tonneau covers
• Lights
• Car covers
• RV supplies
• Floor mats

Company Website: http://www.etrailer.com

ASSUMPTION: ETRAILER.COM's extensive product selection and commitment to customer service make it an attractive employer in the e-commerce industry.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in paid search or a related field. It offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Paid Search Specialist will report directly to the Marketing Manager and collaborate with the web team to ensure exceptional customer experiences.

Work Arrangement: This is an on-site, full-time position with a flexible schedule. The ideal candidate will be comfortable working independently and managing their own time.

Growth Opportunities:

• Advancement to Senior Paid Search Specialist or Paid Search Manager
• Expansion into other marketing channels, such as SEO or social media
• Opportunities to lead projects and mentor junior team members

ASSUMPTION: ETRAILER.COM's mid-sized company environment provides ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: ETRAILER.COM's headquarters is located in Wentzville, Missouri, with additional offices in St. Charles, Missouri, and Salt Lake City, Utah.

Office Location(s): 1507 E Highway A, Wentzville, Missouri 63385, US; 101 Enterprise Dr, Wentzville, Missouri 63385, US; 3601 New Town Blvd, St Charles, Missouri 63301, US; 260 N Ace Yeager Ct, Salt Lake City, Utah 84116, US

Geographic Context:

• Wentzville, Missouri, is located in the St. Louis metropolitan area, offering a mix of urban and suburban living.
• The area is known for its strong job market and affordable cost of living.
• ETRAILER.COM's offices are conveniently located near major highways and public transportation.

Work Schedule: Full-time, 40 hours per week. Flexible schedule available.

ASSUMPTION: ETRAILER.COM's office locations provide a convenient and accessible work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Marketing Manager
• In-depth interview with the Marketing Manager and a team member
• Final interview with the Director of Marketing
• Background check and offer

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Paid search experience and knowledge
• Communication and collaboration skills
• Problem-solving and initiative-taking
• Alignment with ETRAILER.COM's company values

Application Tips:

• Highlight your relevant paid search experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of ETRAILER.COM's business and how your skills align with the role's requirements.
• Prepare for interview questions that assess your analytical skills, problem-solving abilities, and cultural fit.

ATS Keywords: Google Ads, Microsoft Ads, Google Analytics, MS Excel, data analysis, keyword research, ad copywriting, bid management, ad testing, creative collaboration, customer intent analysis, problem-solving, data communication, customer journey understanding, reporting, experimentation

ASSUMPTION: ETRAILER.COM's interview process is designed to assess candidates' technical skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics
• MS Excel
• Data visualization tools (e.g., Tableau, Power BI)
• SQL or other programming languages

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be eager to learn and adopt new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Analytical and detail-oriented
• Proactive and initiative-taking
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for data and uncovering customer intent?
• Are you comfortable managing your own time and working independently?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with ETRAILER.COM's company values and work style will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple advertising campaigns simultaneously
• Keeping up with the latest paid search trends and best practices
• Balancing data-driven decision-making with creative problem-solving
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, data-driven environment.

📈 Similar Roles Comparison

• Unlike other paid search roles, this position requires a strong understanding of the towing and RV accessories industry.
• ETRAILER.COM's extensive product selection and customer focus set it apart from other e-commerce retailers.
• This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

ASSUMPTION: Candidates who understand the unique aspects of this role and ETRAILER.COM's business will be well-positioned for success.

📝 Sample Projects

• Conducting keyword research and creating ad copy for a new campaign targeting RV owners
• Analyzing campaign performance data and optimizing bids and targeting to improve ROI
• Collaborating with the web team to create and test new ad landing pages

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and challenges of the Paid Search Specialist role at ETRAILER.COM.

❓ Key Questions to Ask During Interview

• Can you describe a time when you had to analyze data to make a strategic decision in a paid search campaign?
• How do you stay current with the latest paid search trends and best practices?
• Can you provide an example of a time when you had to collaborate with a cross-functional team to achieve a common goal?
• What opportunities are there for growth and advancement within the marketing department and the company?
• How does ETRAILER.COM support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and your commitment to ETRAILER.COM's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant paid search experience and achievements.
• Write a cover letter that demonstrates your understanding of ETRAILER.COM's business and how your skills align with the role's requirements.
• Prepare for interview questions that assess your analytical skills, problem-solving abilities, and cultural fit.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.