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Paid Search Specialist

ETRAILER.COM
Full-time
On-site
Wentzville, Missouri, United States
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Search Specialist

πŸ”Ή Company: ETRAILER.COM

πŸ”Ή Location: Wentzville, Missouri, United States

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-06-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing advertising campaigns to drive business growth
  • Conducting keyword research and creating ad copy
  • Collaborating with the web team to enhance customer experiences
  • Analyzing data and reporting on ad performance
  • Staying current with paid search trends and assessing new opportunities

ASSUMPTION: This role requires a strong analytical mindset and a passion for data-driven decision-making. The ideal candidate will be comfortable managing their own time and working independently.

πŸ“‹ Key Responsibilities

βœ… Manage the day-to-day aspects of advertising campaigns, including writing ad copy, testing, bid management, and keyword research

βœ… Create, test, and report on ad creatives within campaigns

βœ… Stay current on paid search trends and assess potential new opportunities

βœ… Quickly and profitably grow spend across new campaigns to meet ROI goals

βœ… Collaborate with the web team to ensure exceptional customer experiences via ad landing pages

βœ… Support data analysis, search query research, and development of ad reporting

βœ… Collaborate actively with the rest of the team and create new processes to optimize existing operations

βœ… Get hands-on with our products to help provide the best solutions

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience with Google Ads, Microsoft Ads, and Google Analytics

Required Skills:

  • Proficient in MS Excel, pivot tables, formulas, etc.
  • Ability to review data, conduct experiments, analyze results, and effectively communicate next steps
  • A love of numbers
  • Ability to manage own time effectively

Preferred Skills:

  • Experience with data visualization tools (e.g., Tableau, Power BI)
  • Knowledge of SQL or other programming languages

ASSUMPTION: Candidates with experience in e-commerce or retail industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $60,000 per year (based on experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on products

Working Hours: Full-time, 40 hours per week. Flexible schedule available.

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Benefits may vary based on full-time or part-time employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: ETRAILER.COM is a leading online retailer of trailer, towing, and RV accessories in the US.

Company Size: ETRAILER.COM has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: ETRAILER.COM was founded in 1946 and has since grown to become a regional destination for towing and RV accessories.

Company Description:

  • ETRAILER.COM carries thousands of vehicle accessories, including custom-fit trailer hitches, performance chips, and heavy-duty towing supplies.
  • The company is committed to providing quality parts and excellent service at the lowest price possible.
  • ETRAILER.COM offers an extensive product selection and expert advice to help customers find the best solutions for their needs.

Company Specialties:

  • Custom-fit trailer hitches
  • Performance chips
  • Heavy-duty towing supplies
  • Trailer parts
  • Bike racks
  • Cargo carriers
  • Step bars
  • Tonneau covers
  • Lights
  • Car covers
  • RV supplies
  • Floor mats

Company Website: http://www.etrailer.com

ASSUMPTION: ETRAILER.COM's extensive product selection and commitment to customer service make it an attractive employer in the e-commerce industry.

πŸ“Š Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in paid search or a related field. It offers opportunities for growth and advancement within the marketing department.

Reporting Structure: The Paid Search Specialist will report directly to the Marketing Manager and collaborate with the web team to ensure exceptional customer experiences.

Work Arrangement: This is an on-site, full-time position with a flexible schedule. The ideal candidate will be comfortable working independently and managing their own time.

Growth Opportunities:

  • Advancement to Senior Paid Search Specialist or Paid Search Manager
  • Expansion into other marketing channels, such as SEO or social media
  • Opportunities to lead projects and mentor junior team members

ASSUMPTION: ETRAILER.COM's mid-sized company environment provides ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: ETRAILER.COM's headquarters is located in Wentzville, Missouri, with additional offices in St. Charles, Missouri, and Salt Lake City, Utah.

Office Location(s): 1507 E Highway A, Wentzville, Missouri 63385, US; 101 Enterprise Dr, Wentzville, Missouri 63385, US; 3601 New Town Blvd, St Charles, Missouri 63301, US; 260 N Ace Yeager Ct, Salt Lake City, Utah 84116, US

Geographic Context:

  • Wentzville, Missouri, is located in the St. Louis metropolitan area, offering a mix of urban and suburban living.
  • The area is known for its strong job market and affordable cost of living.
  • ETRAILER.COM's offices are conveniently located near major highways and public transportation.

Work Schedule: Full-time, 40 hours per week. Flexible schedule available.

ASSUMPTION: ETRAILER.COM's office locations provide a convenient and accessible work environment for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Marketing Manager
  • In-depth interview with the Marketing Manager and a team member
  • Final interview with the Director of Marketing
  • Background check and offer

Key Assessment Areas:

  • Analytical skills and data-driven decision-making
  • Paid search experience and knowledge
  • Communication and collaboration skills
  • Problem-solving and initiative-taking
  • Alignment with ETRAILER.COM's company values

Application Tips:

  • Highlight your relevant paid search experience and achievements in your resume.
  • Tailor your cover letter to demonstrate your understanding of ETRAILER.COM's business and how your skills align with the role's requirements.
  • Prepare for interview questions that assess your analytical skills, problem-solving abilities, and cultural fit.

ATS Keywords: Google Ads, Microsoft Ads, Google Analytics, MS Excel, data analysis, keyword research, ad copywriting, bid management, ad testing, creative collaboration, customer intent analysis, problem-solving, data communication, customer journey understanding, reporting, experimentation

ASSUMPTION: ETRAILER.COM's interview process is designed to assess candidates' technical skills and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • Google Ads
  • Microsoft Ads
  • Google Analytics
  • MS Excel
  • Data visualization tools (e.g., Tableau, Power BI)
  • SQL or other programming languages

ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies and be eager to learn and adopt new ones as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Innovative
  • Collaborative
  • Data-driven
  • Accountable

Work Style:

  • Analytical and detail-oriented
  • Proactive and initiative-taking
  • Collaborative and team-focused
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you have a strong passion for data and uncovering customer intent?
  • Are you comfortable managing your own time and working independently?
  • Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with ETRAILER.COM's company values and work style will be the best fit for this role.

⚠️ Potential Challenges

  • Managing multiple advertising campaigns simultaneously
  • Keeping up with the latest paid search trends and best practices
  • Balancing data-driven decision-making with creative problem-solving
  • Adapting to a fast-paced, dynamic work environment

ASSUMPTION: The ideal candidate will be able to overcome these challenges and thrive in a fast-paced, data-driven environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other paid search roles, this position requires a strong understanding of the towing and RV accessories industry.
  • ETRAILER.COM's extensive product selection and customer focus set it apart from other e-commerce retailers.
  • This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

ASSUMPTION: Candidates who understand the unique aspects of this role and ETRAILER.COM's business will be well-positioned for success.

πŸ“ Sample Projects

  • Conducting keyword research and creating ad copy for a new campaign targeting RV owners
  • Analyzing campaign performance data and optimizing bids and targeting to improve ROI
  • Collaborating with the web team to create and test new ad landing pages

ASSUMPTION: These sample projects illustrate the day-to-day responsibilities and challenges of the Paid Search Specialist role at ETRAILER.COM.

❓ Key Questions to Ask During Interview

  • Can you describe a time when you had to analyze data to make a strategic decision in a paid search campaign?
  • How do you stay current with the latest paid search trends and best practices?
  • Can you provide an example of a time when you had to collaborate with a cross-functional team to achieve a common goal?
  • What opportunities are there for growth and advancement within the marketing department and the company?
  • How does ETRAILER.COM support work-life balance for its employees?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and your commitment to ETRAILER.COM's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your relevant paid search experience and achievements.
  • Write a cover letter that demonstrates your understanding of ETRAILER.COM's business and how your skills align with the role's requirements.
  • Prepare for interview questions that assess your analytical skills, problem-solving abilities, and cultural fit.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.