Paid Search Strategist

📌 Core Information

🔹 Job Title: Paid Search Strategist

🔹 Company: Digital Remedy

🔹 Location: Hunt Valley, Maryland, United States

🔹 Job Type: Full time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Optimizing search campaigns on Google, Bing, and YouTube to drive client performance and growth
• Collaborating with internal teams to enhance campaign effectiveness
• Staying up-to-date with industry trends and best practices
• Working directly with vendor partners, including Google

ASSUMPTION: This role requires a strong understanding of paid search marketing and a proactive approach to staying informed about industry trends.

📋 Key Responsibilities

✅ Optimize search campaigns towards account-specific KPIs and goals to increase ROI for clients

✅ Continuously update and align paid search strategies with new and emerging best practices

✅ Provide campaign builds, including campaign structure, ad copy, keyword selection, and additional inputs to drive success

✅ Communicate and recommend strategic plans to client teams to improve performance

✅ Collaborate with internal teams to drive innovation and process updates

✅ Pull reports and provide campaign recommendations for internal managers

✅ Assist the Sr. Director of Paid Media with process updates and developing new SOPs

✅ Work directly with vendor partners to foster relationships and opportunities

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational and project management skills to manage multiple campaigns and client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience with Google Ads, Bing Ads, and YouTube campaigns

Required Skills:

• Google Certifications – Ads & YouTube/Video
• Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads)
• Proficient in Microsoft Excel, Word, and PowerPoint
• Excellent communication and presentation skills
• Strong organizational and project management skills

Preferred Skills:

• Experience with Google Analytics
• Knowledge of other advertising platforms (e.g., Facebook, LinkedIn)

ASSUMPTION: While not explicitly stated, experience with Google Analytics and other advertising platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $57,973.76 to $72,467.20 per year

Benefits:

• Retirement Plan
• Life Insurance
• Disability Insurance
• Health Plans
• Dental Plans
• Vision Plans
• Flexible Spending Accounts
• Paid Vacation Days
• Paid Personal Days
• Paid Holidays
• Paid Sick Leave
• Parental Leave
• Employee Stock Purchase Plan

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on the AI's analysis of the job description and industry standards for similar roles. Final compensation may vary based on factors such as relevant work experience, skills, certifications, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2021

Company Description:

• Compulse is a marketing technology and managed services company built for local media and agencies.
• Their single-solution platform combines sales enablement, order management, fulfillment, and analytics into one consolidated solution designed to make digital advertising easier and more profitable.
• The platform leverages more than 100 API integrations with leading martech solutions to streamline ad ops from proposal to fulfillment.

Company Specialties:

• Search Optimization
• Search Marketing
• Social Media
• Email Marketing
• Native Advertising
• Mobile Marketing
• Creative Support
• OTT
• Martech
• Ad Ops
• Omnichannel Digital Marketing
• DSP
• Marketing Analytics
• Digital Fulfillment
• Media Planning
• and Web

Company Website: http://www.compulse.com

ASSUMPTION: Compulse is a growing company with a focus on providing a comprehensive marketing technology platform and expert managed services to grow local agencies and media companies.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Paid Media Manager

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Potential to advance to a senior role within the Paid Media team
• Opportunities to work on diverse client campaigns and expand skillset
• Chance to contribute to process updates and SOP development

ASSUMPTION: This role offers opportunities for professional growth and development within the Paid Media team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): Hunt Valley, Maryland, United States

Geographic Context:

• Hunt Valley is a suburban area located in Baltimore County, Maryland.
• The office is conveniently located near major highways and offers ample parking.
• The area offers a mix of urban and suburban living, with easy access to Baltimore's city center and nearby outdoor recreation opportunities.

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Paid Media Manager and a team member
• Final interview with the Sr. Director of Paid Media
• Background check and offer extension

Key Assessment Areas:

• Paid search marketing expertise
• Data analysis and interpretation skills
• Communication and presentation skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in paid search marketing
• Include specific examples of how you've optimized campaigns to improve ROI
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Paid Search, Google Ads, Bing Ads, YouTube, KPI Optimization, Strategic Planning, SOP Development, Conversion Tracking, Data Analysis, Ad Copy Writing

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit within the Paid Media team and the broader organization.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• YouTube
• Google Analytics
• Google Tag Manager
• Microsoft Excel, Word, and PowerPoint

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable using them and eager to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Proactive and solutions-oriented
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, team environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy staying up-to-date with industry trends and best practices?

ASSUMPTION: Candidates who are proactive, solutions-oriented, and comfortable working with data in a fast-paced team environment will likely be a good fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational and project management skills
• Keeping up with industry trends and best practices, which may require ongoing learning and development
• Collaborating effectively with internal teams and client teams, which may involve navigating different work styles and priorities
• Working in a hybrid environment, which may require balancing on-site and remote work effectively

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning and development, effective communication, and a willingness to adapt to different work environments.

📈 Similar Roles Comparison

• Compared to other Paid Search Strategist roles, this position may offer more opportunities for process updates and SOP development
• Industry-specific context: The advertising services industry is competitive and dynamic, requiring candidates to stay up-to-date with trends and best practices
• Career path comparison: This role offers opportunities for professional growth and development within the Paid Media team and the broader organization

ASSUMPTION: Candidates should research similar roles and the industry-specific context to better understand the unique opportunities and challenges of this position.

📝 Sample Projects

• Optimizing a Google Ads campaign to improve ROI by 20% within three months
• Developing a strategic plan to expand a client's YouTube presence and drive conversions
• Collaborating with the Paid Media team to update SOPs and improve campaign management processes

ASSUMPTION: These sample projects demonstrate the types of initiatives candidates may be expected to undertake in this role, highlighting the importance of strong paid search marketing expertise, data analysis, and strategic planning skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Paid Search Strategist in this role?
• How does the Paid Media team collaborate with other departments within the organization?
• What opportunities are there for professional growth and development within the Paid Media team and the broader organization?
• How does the company support employees in staying up-to-date with industry trends and best practices?
• What is the company's approach to work-life balance, particularly in a hybrid work environment?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid search marketing
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research the company and the industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.