📌 Core Information
🔹 Job Title: Paid Social Account Director - BA (12-month FTC)
🔹 Company: Omnicom Media Group UK
🔹 Location: London
🔹 Job Type: Fixed-term Contract (12 months)
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Leading the British Airways paid social account on a 12-month fixed term contract
- Setting strategic direction for all paid social activity and ensuring alignment with brand and performance goals
- Overseeing a team managing campaigns across Meta, TikTok, Snapchat, Pinterest, and other relevant platforms
- Serving as the lead point of contact for senior client management and collaborating with key partners
- Delivering innovative, high-performing social campaigns across global markets
ASSUMPTION: This role requires a balance of strategic thinking, creative expertise, and strong client management skills. The successful candidate will have proven experience in paid social, ideally within the travel or performance-led sectors.
📋 Key Responsibilities
✅ Setting the strategic direction of all paid social activity and ensuring alignment with brand and performance goals
✅ Overseeing a team managing campaigns across various platforms, ensuring rigorous planning, flawless execution, and constant optimization
✅ Serving as the lead point of contact for senior client management, handling day-to-day and strategic conversations, and pushing the work forward
✅ Collaborating closely with key media, creative, and platform partners to deliver truly integrated, insight-driven work
ASSUMPTION: This role involves managing significant media budgets and leading a team in a fast-paced, complex environment. Strong attention to detail and the ability to turn insight into action are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) in paid social, preferably within the travel, transport, or performance-led sectors
Required Skills:
- Proven experience in paid social campaign management
- Strong creative expertise and attention to detail
- Ability to handle significant media budgets and lead a team
- Excellent client management skills
- Fluency in English
Preferred Skills:
- Experience working with British Airways or another major travel brand
- Bilingual or multilingual skills
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience and a strong portfolio may be considered. Fluency in additional languages can be an asset for working with global markets.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for the 12-month contract, based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package
- Flexible working hours and hybrid work arrangement
- Opportunities for professional development and training
- Inclusive and collaborative work environment
Working Hours: Standard hours are 9:30 - 17:30, with flexibility to start earlier or finish later around core hours of 10:30 - 16:30
ASSUMPTION: The salary range is an estimate based on industry standards for a Paid Social Account Director role with 5-10 years of experience in the UK. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1990 (as Manning Gottlieb Media, joined Omnicom Media Group in 1998)
Company Description:
- MG OMD is the second-largest media agency in the UK
- Known for its bespoke approaches, unprecedented insight, specialism, security, and transparency
- Recognized for award-winning work and campaigns that create a difference that matters
Company Specialties:
- Media planning and buying
- Digital, data analysis, and media targeting
- Branded content, sponsorship, and direct response
- Search, social media, mobile, VOD, and sports marketing
- Ethnic marketing and barter
Company Website: Omnicom Media Group UK
ASSUMPTION: Omnicom Media Group UK is part of the larger Omnicom Media Group, which operates globally. The UK branch is known for its expertise in media planning and buying, with a strong focus on digital and data-driven strategies.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Head of Paid Social or equivalent
Work Arrangement: Hybrid (3 days in office, 2 days remote)
Growth Opportunities:
- Potential for permanent role or contract extension based on performance
- Opportunities for professional development and training
- Chance to work on high-profile, global campaigns and gain exposure to various industries
ASSUMPTION: This role offers the opportunity to work on a prestigious brand and gain experience in the travel industry. Successful performance may lead to permanent employment or contract extensions.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB and Canada House, Chepstow St, Manchester, M1 5FW, GB
Geographic Context:
- London is a major global city with a vibrant advertising industry
- Hybrid work arrangement allows for a balance between in-office collaboration and remote work
- Opportunity to work with global markets and gain international experience
Work Schedule: Standard hours are 9:30 - 17:30, with flexibility to start earlier or finish later around core hours of 10:30 - 16:30
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work, allowing for better work-life integration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Talent Team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Paid Social or equivalent
Key Assessment Areas:
- Paid social campaign management experience
- Strategic thinking and creative expertise
- Client management skills and ability to handle senior-level conversations
- Attention to detail and ability to turn insight into action
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant paid social campaign management experience, particularly in the travel or performance-led sectors
- Demonstrate strong creative expertise and attention to detail in your resume and portfolio
- Prepare examples of how you've handled significant media budgets and led teams in fast-paced environments
- Research British Airways and the travel industry to show your understanding of the client and market
ATS Keywords: Paid Social, Campaign Management, Client Management, Strategic Direction, Media Budget Management, Team Leadership, Optimization, Insight-Driven Work, Travel Sector Experience, Attention to Detail, Flawless Execution, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's paid social campaign management experience, strategic thinking, creative expertise, and client management skills. Cultural fit and alignment with company values will also be evaluated.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Snapchat Ads Manager
- Pinterest Ads
- Other relevant paid social platforms and tools
ASSUMPTION: The successful candidate will have experience using various paid social platforms and tools, as well as familiarity with relevant industry trends and best practices.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Diversity, Equity & Inclusion
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Attention to detail and commitment to excellence
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody the company's values in your work?
- Describe a time when you had to adapt to a significant change in a paid social campaign. How did you handle it?
- How do you ensure the work you deliver aligns with the client's brand and performance goals?
ASSUMPTION: Candidates should demonstrate a strong cultural fit with the company's values and work style. They should also be able to provide specific examples of how they embody these values and work style in their previous roles.
⚠️ Potential Challenges
- Managing a team and delivering results in a fast-paced, complex environment
- Handling significant media budgets and ensuring rigorous planning, flawless execution, and constant optimization
- Balancing senior client management responsibilities with day-to-day campaign management tasks
- Adapting to changes in the paid social landscape and client priorities
ASSUMPTION: This role presents several challenges, including managing a team and significant media budgets, balancing client management responsibilities, and adapting to a dynamic work environment. Successful candidates will have experience overcoming these challenges in previous roles.
📈 Similar Roles Comparison
- This role is unique in its focus on the British Airways paid social account and the opportunity to work on a 12-month fixed term contract
- Compared to other Paid Social Account Director roles, this position offers the chance to work on a prestigious brand and gain experience in the travel industry
- Career progression may include permanent employment or contract extensions based on performance
ASSUMPTION: While this role shares similarities with other Paid Social Account Director positions, its focus on the British Airways account and the opportunity to work on a 12-month fixed term contract make it unique. Successful performance may lead to permanent employment or contract extensions.
📝 Sample Projects
- Developing and executing a global paid social campaign for British Airways, targeting multiple markets and languages
- Collaborating with creative and media partners to deliver integrated, insight-driven work that drives brand awareness and performance
- Optimizing campaign performance and maximizing ROI through rigorous planning, flawless execution, and constant optimization
ASSUMPTION: These sample projects illustrate the key responsibilities and challenges of the Paid Social Account Director role, focusing on strategic direction, campaign management, client management, and collaboration with key partners.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the broader paid social team and the agency's overall structure?
- What are the key priorities for the British Airways paid social account in the first 30, 60, and 90 days?
- How does the agency support the professional development and growth of its employees?
- What are the key challenges facing the paid social team and the agency in the coming year, and how can this role contribute to addressing them?
ASSUMPTION: These questions aim to provide insight into the role's context, priorities, and opportunities for professional growth. They also demonstrate the candidate's interest in the company and their ability to contribute to its success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant paid social campaign management experience, strategic thinking, creative expertise, and client management skills
- Prepare examples of how you've handled significant media budgets and led teams in fast-paced environments
- Research British Airways and the travel industry to show your understanding of the client and market
- Follow up with the Talent Team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
