Paid Social Analyst

📌 Core Information

🔹 Job Title: Paid Social Analyst

🔹 Company: Flock Safety

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 16, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Managing and owning the paid social strategy for Flock Safety
• Executing end-to-end marketing campaigns to increase awareness and drive pipeline and revenue growth
• Collaborating with various teams to develop engaging assets and ensure accurate tracking and reporting of campaign performance
• Proven experience in paid social, managing significant budgets, and strong knowledge of various paid social platforms
• Excellent data analytics skills and the ability to collaborate effectively across teams

ASSUMPTION: This role requires a strong understanding of paid social platforms and a data-driven mindset to optimize campaign performance and drive growth.

📋 Key Responsibilities

✅ Lead paid social strategy by managing a diverse range of channels and continuously testing new platforms, ad placements, messaging, and creative approaches across the funnel.

✅ Partner with brand and content teams to develop and distribute engaging assets that drive visibility and engagement across paid social channels.

✅ Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning.

✅ Collaborate with demand generation and marketing operations teams to align paid social efforts with overall strategy, ensuring campaigns are optimized to meet pipeline goals.

✅ Build a full-funnel paid social strategy across Flock’s product line and verticals.

ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5 years of proven experience in paid social, managing budgets over $1 million per quarter

Required Skills:

• Strong knowledge of Meta Ads, LinkedIn Ads, and other paid social platforms
• Deep understanding of audience targeting options across Meta and LinkedIn
• Excellent data analytics skills; experience with BI tools such as Tableau, Power BI, or Sigma preferred
• Skilled in content syndication and maximizing reach and impact across multiple channels
• Creative and analytical mindset with the ability to generate, test, and measure new ideas across the full marketing funnel
• Strong communication skills with the ability to build effective cross-functional partnerships
• Ability to train your own AI using your preferred generative language model to boost efficiency and explore creative applications
• Familiarity with Salesforce reporting and ABM platforms
• Familiarity with Google Tag Manager, UTM tracking, and platform conversion settings

Preferred Skills:

• Familiarity with AI tools and platforms
• Experience with Spring Health or similar mental health benefits

ASSUMPTION: Candidates with experience in AI tools and platforms may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year (USD)

Benefits:

• Flexible PTO
• Fully-paid health benefits plan for employees
• 12 weeks of 100% paid parental leave
• Fertility & Family Benefits: $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses
• Spring Health: mental health benefits tailored to each individual's needs
• Caregiver Support: partnership with Cariloop to provide employees with caregiver support
• Carta Tax Advisor: 1:1 sessions with Equity Tax Advisors to address individual grants, model tax scenarios, and answer general questions
• ERGs: Women of Flock, Flock Proud, and Melanin Motion to foster an inclusive work environment
• WFH Stipend: $150 per month to cover the costs of working from home
• Productivity Stipend: $300 per year to use on various productivity tools and services
• Home Office Stipend: A one-time $750 to help create a dream office

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the high level of responsibility and impact this role has on the company's growth.

📌 Applicant Insights

🔍 Company Context

Industry: Public Safety. Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Their intelligent platform combines the power of communities at scale to shape a safer future together.

Company Size: 1,001-5,000 employees. Flock Safety is a rapidly growing company with a strong focus on innovation and impact.

Founded: 2017. Flock Safety was founded with a mission to reduce crime in the United States by 25% in the next three years.

Company Description:

• Flock Safety is the first public safety operating system empowering thousands of cities to eliminate crime
• Their cameras and devices detect objective evidence, decode it with machine learning, and deliver it into the hands that stop crime
• The company is committed to fostering an inclusive, transparent, and collaborative work environment

Company Specialties:

• Public Safety
• Crime Prevention
• Machine Learning
• Community Engagement

Company Website: www.flocksafety.com

ASSUMPTION: Flock Safety is a mission-driven company with a strong focus on using technology to make a positive impact on communities.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for experienced professionals with a proven track record in paid social and a strong understanding of data-driven marketing strategies.

Reporting Structure: The Paid Social Analyst will report directly to the Performance Marketing Manager and collaborate closely with various teams, including demand generation, content, brand, and marketing ops.

Work Arrangement: Remote (US only). This role requires a high level of autonomy and the ability to work effectively in a remote environment.

Growth Opportunities:

• As Flock Safety continues to grow, there will be opportunities for the Paid Social Analyst to take on more responsibility and potentially manage a team
• The company offers a 90-day plan to help new employees understand the current state of paid social and historical performance, create their own workbook in Tableau, and begin their account restructuring plan
• Flock Safety values internal promotions and provides opportunities for employees to grow within the company

ASSUMPTION: This role offers significant growth potential as Flock Safety continues to expand its reach and impact.

🌍 Location & Work Environment

Office Type: Remote (US only). Flock Safety offers a flexible, remote-first work environment with a strong focus on work-life balance.

Office Location(s): United States (remote)

Geographic Context:

• The United States has a diverse range of communities, each with its own unique challenges and opportunities for crime prevention
• Flock Safety's remote work environment allows employees to work from anywhere in the US, providing flexibility and access to a wide range of talent

Work Schedule: Full-time (40 hours per week) with flexible hours to accommodate different time zones and personal schedules.

ASSUMPTION: Flock Safety's remote work environment allows for a high degree of flexibility and work-life balance, while still maintaining a strong focus on collaboration and productivity.

💼 Interview & Application Insights

Typical Process:

• Recruiter Interview: A conversation with a recruiter to discuss background, skills, and career goals
• Peer Interview: A meeting with a potential peer to discuss the role, team dynamics, and expectations
• Case Study Interview: A deep dive into a case study to assess hard skills and problem-solving abilities
• XFN Interview: A discussion about team responsibilities, workflows, and company culture
• Executive Interview: A conversation with an executive to view the company and role from a different perspective

Key Assessment Areas:

• Paid social strategy and execution
• Data analysis and interpretation
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Flock Safety's mission and values to demonstrate your alignment with the company's goals
• Be prepared to discuss your experience with AI tools and platforms, and how you have used them to drive results in previous roles

ATS Keywords: Paid Social, Meta Ads, LinkedIn Ads, Audience Targeting, Data Analytics, BI Tools, Content Syndication, AI Tools, Salesforce Reporting, ABM Platforms, Google Tag Manager, UTM Tracking

ASSUMPTION: Flock Safety's interview process is designed to be transparent and collaborative, with a strong focus on finding the best fit for both the company and the candidate.

🛠️ Tools & Technologies

• Meta Ads
• LinkedIn Ads
• Tableau
• Power BI
• Sigma
• Salesforce
• ABM platforms (e.g., 6Sense, Demandbase)
• Google Tag Manager
• UTM tracking

ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's evolving needs and the Paid Social Analyst's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Inclusive: Flock Safety values diversity and fosters an inclusive work environment where everyone feels valued and respected
• Transparent: The company is committed to open and honest communication, both internally and externally
• Collaborative: Flock Safety encourages teamwork and collaboration to drive results and achieve common goals

Work Style:

• Remote-first: Flock Safety offers a flexible, remote-first work environment with a strong focus on work-life balance
• Data-driven: The company values data-driven decision-making and uses data to inform strategy and optimize performance
• Mission-driven: Flock Safety is committed to using technology to make a positive impact on communities and reduce crime

Self-Assessment Questions:

• Do you thrive in a remote, data-driven work environment?
• Are you comfortable working collaboratively with diverse teams to achieve common goals?
• Do you share Flock Safety's commitment to using technology to make a positive impact on communities?

ASSUMPTION: Candidates who are a strong cultural fit for Flock Safety will be self-motivated, data-driven, and passionate about the company's mission.

⚠️ Potential Challenges

• The Paid Social Analyst role requires a high level of autonomy and the ability to work effectively in a remote environment
• The role may involve managing significant budgets and requires a strong understanding of data-driven marketing strategies
• The company's rapid growth may present challenges in terms of maintaining a consistent work environment and ensuring that processes and systems are scalable
• The role may require occasional travel to attend industry events or meet with clients

ASSUMPTION: The Paid Social Analyst role offers significant growth potential and the opportunity to make a real impact on the company's success, but it also comes with its own unique set of challenges.

📈 Similar Roles Comparison

• Paid Social Manager: This role may have more strategic responsibilities and require more experience in paid social and team management
• Demand Generation Specialist: This role may focus more on lead generation and may not require the same level of expertise in paid social
• Marketing Operations Specialist: This role may focus more on process improvement and may not require the same level of expertise in paid social

ASSUMPTION: The Paid Social Analyst role is unique in its focus on both strategic planning and day-to-day execution, requiring a strong balance of both creative and analytical skills.

📝 Sample Projects

• Developing and executing a full-funnel paid social strategy for a new product launch
• Optimizing retargeting campaigns to improve conversion rates and reduce costs
• Collaborating with content and brand teams to develop engaging assets that drive visibility and engagement across paid social channels

ASSUMPTION: The Paid Social Analyst role offers a wide range of opportunities to drive impact and make a real difference in the company's success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its paid social campaigns, and what key metrics should the Paid Social Analyst focus on?
• What are the most important qualities the company looks for in a successful Paid Social Analyst?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and your commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
• Research Flock Safety's mission and values to demonstrate your alignment with the company's goals
• Follow up with the recruiter after your interview to express your interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.