Paid Social Content Planner

📌 Core Information

🔹 Job Title: Paid Social Content Planner

🔹 Company: Asda

🔹 Location: Asda House, Leeds, West Yorkshire

🔹 Job Type: Full-Time, Fixed Term

🔹 Category: Promotions and Advertising

🔹 Date Posted: 16th July 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days a week in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a paid social content strategy for national campaigns
• Creating best-in-class and innovative social content to engage customers across various platforms
• Collaborating with cross-functional teams such as campaign, organic social, PR, studio, and more
• Managing paid social briefs, ensuring compliance, and reporting on campaign performance

ASSUMPTION: This role requires a strong understanding of paid social media and the ability to work effectively with various teams to drive engagement and growth.

📋 Key Responsibilities

✅ Works with the Social team SM and agencies to develop and implement a paid social content strategy that meets ambitious growth and engagement targets

✅ Utilises social expertise across a breadth of different social platforms and performance metrics to drive forward Asda's paid social media

✅ Collaborates with Campaign teams to ensure Paid Social media plan is inline with creative outputs

✅ Responsible for all paid national social briefs, ensuring we’re adhering to brand guidelines

✅ Responsible for all paid social partnerships, from briefing through to excitation

✅ Responsible for ensuring content in respective areas is compliant by booking into legal surgeries and seeking advice from with legal team

✅ Responsible for studio workflow relationships and ensuring studio team know when new briefs could be coming down the line

✅ Responsible for working with Social production agencies to brief and ensure we're meeting deadlines and dealing with reactive asks in the most efficient manner

✅ Responsible for execution of content, working with our Media agency Spark get ads for respective areas live efficiently and effectively

✅ Responsible for reporting on respective areas, washing up after each burst of activity and communicating learnings with necessary stakeholders.

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in paid social media, with a strong understanding of various social platforms and performance metrics

Required Skills:

• Excellent communication and collaboration skills
• Strong analytical skills and data-driven mindset
• Ability to work effectively under pressure and meet deadlines
• Proficient in social media management tools and analytics platforms

Preferred Skills:

• Experience working with media agencies
• Familiarity with Asda's brand guidelines and tone of voice

ASSUMPTION: Candidates with experience in retail or FMCG industries may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services
• Excellent parental leave policies

Working Hours: 37.5 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically in the supermarket sector

Company Size: 10,001+ employees, with a large presence in the UK

Founded: Asda was founded in 1949 and has since grown to become one of the largest supermarket chains in the UK

Company Description:

• Asda is a leading retailer offering a wide range of products, including groceries, clothing, and homeware
• The company is committed to providing excellent customer service and value for money
• Asda is also focused on sustainability and reducing its environmental impact

Company Specialties:

• Retail
• Online
• Fashion
• Produce
• Logistics
• Product Development

Company Website: http://www.asda.jobs

ASSUMPTION: Asda's large size and established presence in the UK retail market may offer opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in paid social media, looking to take the next step in their career

Reporting Structure: The Paid Social Content Planner will report directly to the Social Media Manager and work closely with various cross-functional teams

Work Arrangement: This role follows a hybrid work arrangement, with a minimum of 3 days a week in the office

Growth Opportunities:

• Potential to progress to a Senior Content Planner or Social Media Manager role
• Opportunities to work on diverse campaigns and gain exposure to various aspects of the business
• Chance to develop skills in collaboration, project management, and stakeholder communication

ASSUMPTION: Asda's large size and established presence in the UK retail market may offer opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Asda House, Leeds, West Yorkshire

Office Location(s): Asda House, Great Wilson Street, Leeds, West Yorkshire LS11 5AD

Geographic Context:

• Leeds is a vibrant city with a rich history and a thriving cultural scene
• The city is well-connected by public transportation, with easy access to major roads and rail networks
• Leeds offers a variety of housing options, from city center apartments to suburban family homes

Work Schedule: The role follows a hybrid work arrangement, with a minimum of 3 days a week in the office and the remaining days working remotely

ASSUMPTION: The hybrid work arrangement may offer a good balance between collaboration and flexibility for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening
• Face-to-face interview with the hiring manager and a member of the team
• Final interview with the Social Media Manager

Key Assessment Areas:

• Social media expertise and understanding of paid social platforms
• Collaboration and communication skills
• Analytical skills and data-driven mindset
• Cultural fit and alignment with Asda's values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Asda's brand and paid social media strategy
• Prepare examples of your previous work and be ready to discuss your approach to paid social media campaigns

ATS Keywords: Paid Social, Content Strategy, Social Media, Campaign Management, Collaboration, Performance Metrics, Brand Guidelines, Compliance, Reporting

ASSUMPTION: Asda's application process may vary depending on the role and the candidate's experience and qualifications.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social)
• Analytics platforms (e.g., Google Analytics, Facebook Insights)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's skills and experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Service
• Excellence
• Fun

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Creative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable working with data and using it to inform your decision-making?
• Do you have a creative approach to problem-solving and a willingness to adapt to new situations?

ASSUMPTION: Asda's company culture is focused on collaboration, integrity, and excellence, with a strong emphasis on customer service and value.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a variety of stakeholders and ensuring alignment across teams
• Keeping up-to-date with the latest trends and best practices in paid social media
• Adapting to a hybrid work arrangement and balancing remote and in-office work

ASSUMPTION: The potential challenges of this role may vary depending on the candidate's skills, experience, and personal circumstances.

📈 Similar Roles Comparison

• Compared to a Social Media Manager role, this position has a more focused scope on paid social content planning and execution
• In contrast to a Content Creator role, this role emphasizes strategy, collaboration, and campaign management
• Compared to a Marketing Coordinator role, this position requires a deeper understanding of paid social media and performance metrics

ASSUMPTION: The specific differences between this role and similar positions may vary depending on the company and industry.

📝 Sample Projects

• Developing a paid social content strategy for a national campaign, including creative briefs, targeting, and budget allocation
• Managing the execution of a paid social partnership, from initial briefing to post-campaign analysis
• Collaborating with the campaign team to ensure alignment between paid social media and other marketing channels

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's skills, experience, and the company's current priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role collaborate with other teams, such as campaign, organic social, and PR?
• What opportunities are there for professional development and growth within the Social Media team?
• How does Asda approach measuring the success of paid social media campaigns?
• What is the hybrid work arrangement like in practice, and how is it supported by the company?

ASSUMPTION: The specific questions to ask during the interview may vary depending on the candidate's interests, goals, and the information provided during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous work and be ready to discuss your approach to paid social media campaigns
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.