📌 Core Information
🔹 Job Title: Paid Social Content Producer (Video)
🔹 Company: Ruggable
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (3 days in studio/on location)
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Producing performance-driven video content for paid and organic social media platforms
- Collaborating with creative and growth marketing teams to optimize content based on analytics and data-driven insights
- Experimentation with new approaches based on current social media trends and viral moments
- Working in a high-volume, fast-paced video testing environment
- Functioning as a creative and performance marketing professional
ASSUMPTION: This role requires a strong understanding of social media trends and a keen eye for design, as well as the ability to produce engaging content quickly and efficiently.
📋 Key Responsibilities
✅ Produce engaging video content for social media platforms, focusing on engagement and purchases
✅ Collaborate with creative and marketing teams to optimize content based on performance analytics
✅ Conduct consumer, product, trend, and competitor research using analytics platforms
✅ Ensure visuals match performance objectives and align with the brand style guide
✅ Identify top-performing concepts using creative analysis
✅ Coordinate shoots, including gathering creative references, creating decks, hiring talent, planning shotlists/schedules, sourcing props and styling
✅ Film content for TikTok and Instagram in-home and in-studio settings, and be comfortable starring in the content
✅ Edit content directly in social media platforms
ASSUMPTION: This role requires a high level of self-sufficiency and resourcefulness, as well as strong project management skills to handle multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience in producing engaging social media content, preferably for paid platforms and lifestyle or DTC brands
Required Skills:
- Expertise in producing engaging content for social media, with a focus on paid platforms
- Strong project management skills, with the ability to manage multiple projects and meet deadlines
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- High level of taste and an eye for design
- Experience working with influencers and/or influencer marketing campaigns
- Comfortable behind and in front of the camera
- Expertise editing in social platforms directly (TikTok, Instagram, etc.)
- Ability to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
Preferred Skills:
- Interest in interior design and home décor
- Experience in casting, location scouting, and location searching
- Working knowledge of Adobe Premiere
- Graphic design or copy background
ASSUMPTION: While a degree is preferred, equivalent experience in producing engaging social media content will be considered.
💰 Compensation & Benefits
Salary Range: $40/hour (approximately $83,200 annually, based on a 40-hour workweek)
Benefits:
- Competitive compensation and benefits packages
- Equal Employment Opportunity employer with a diverse and inclusive work environment
Working Hours: Full-time, 40 hours per week, with 3 days in the production studio or on location shoots
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically direct-to-consumer e-commerce home décor
Company Size: 201-500 employees, offering a mid-sized company experience with opportunities for growth and collaboration
Founded: 2017, with a mission to empower customers to live vibrantly with beautiful, functional products
Company Description:
- Leading direct-to-consumer e-commerce brand based in Los Angeles, California
- Venture-backed, patented washable rug design disrupting the home décor industry
- Highly loyal customer base and talented team with a strong track record of high, profitable growth
Company Specialties:
- Washable rugs
- Rugs
- Interior design
- E-commerce
- Startup and entrepreneurship
Company Website: http://ruggable.com
ASSUMPTION: Ruggable's focus on e-commerce and high-growth start-ups offers applicants the opportunity to work in a dynamic, fast-paced environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the creative production team
Reporting Structure: This role reports directly to the Creative Production Manager and collaborates closely with the Growth Marketing team
Work Arrangement: Hybrid, with 3 days in the production studio or on location shoots, offering flexibility and a balance between on-site and remote work
Growth Opportunities:
- Expanding creative skills and knowledge within the creative production team
- Potential career progression into senior roles within the creative or marketing departments
- Opportunities to work on various projects and campaigns, gaining diverse experience
ASSUMPTION: This role offers a unique blend of creative and performance marketing responsibilities, providing an ideal fit for candidates interested in both aspects of the field.
🌍 Location & Work Environment
Office Type: Production studio and on-location shoots, with a focus on creating engaging video content for social media platforms
Office Location(s): Los Angeles, California, with the possibility of on-location shoots in various settings
Geographic Context:
- Los Angeles, California, offers a vibrant and diverse cultural scene, with numerous opportunities for creative inspiration
- The city's mild climate and varied landscapes provide ideal settings for on-location shoots
- Ruggable's Gardena headquarters is conveniently located near major transportation hubs and attractions
Work Schedule: Full-time, 40 hours per week, with 3 days in the production studio or on location shoots, offering a flexible work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between structured studio time and flexible on-location shoots, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Creative Production Manager and a member of the Growth Marketing team
- Final interview with the Creative Director
- Job offer and onboarding
Key Assessment Areas:
- Creativity and visual storytelling skills
- Understanding of social media trends and paid social content
- Project management and organizational skills
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your previous social media content work
- Prepare for interview questions focused on your creative process, problem-solving skills, and understanding of Ruggable's brand and products
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Social media content, video production, performance marketing, creative concept development, copywriting, content editing, project management, trend analysis, influencer marketing, research, visual design, communication skills, styling, shooting, collaboration, analytics
ASSUMPTION: Ruggable's application process is designed to assess candidates' creative and technical skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Meta)
- Video editing tools (iPhone, Adobe Premiere)
- Project management tools (Google Suite)
- Analytics platforms (social media analytics tools)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Customer focus
- Collaboration and teamwork
- Accountability and results-driven
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and viral moments?
- Can you describe a time when you had to adapt your creative approach based on feedback or performance data?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Ruggable values candidates who are passionate about social media content, highly creative, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the ever-changing landscape of social media trends and algorithms
- Balancing creative and performance marketing responsibilities
- Working with a diverse range of team members and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- Unlike traditional video production roles, this position focuses on creating engaging, performance-driven content for social media platforms
- Ruggable's focus on e-commerce and direct-to-consumer sales offers unique opportunities for growth and collaboration within the marketing department
- Career progression may include senior roles within the creative or marketing departments, with opportunities to specialize in specific areas or manage teams
ASSUMPTION: This role offers a unique blend of creative and performance marketing responsibilities, providing an ideal fit for candidates interested in both aspects of the field.
📝 Sample Projects
- Creating a series of TikTok videos showcasing Ruggable's washable rugs in various home settings
- Producing a set of Instagram Reels demonstrating the ease of cleaning and maintaining Ruggable's rugs
- Developing a paid social media campaign targeting a specific audience segment, with a focus on driving engagement and purchases
ASSUMPTION: These sample projects illustrate the range of creative and performance marketing responsibilities required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical creative process for producing social media content at Ruggable?
- How does the creative production team collaborate with the growth marketing team to optimize content performance?
- What opportunities are there for growth and advancement within the creative production team?
- How does Ruggable support work-life balance for employees in this role?
- Can you provide an example of a successful social media campaign at Ruggable, and what made it effective?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities within this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your previous social media content work
- Prepare for interview questions focused on your creative process, problem-solving skills, and understanding of Ruggable's brand and products
- Follow up after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
