📌 Core Information
🔹 Job Title: Paid Social (Digital) Marketing Manager
🔹 Company: The LEGO Group
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London Hub) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Driving global paid social campaign development and execution
- Managing media agencies for smooth campaign execution
- Overseeing creative feedback processes
- Expanding hyper-local marketing to boost traffic to stores and LEGO.com
- Contributing to building digital expertise within the team
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and cross-functional collaboration.
📋 Key Responsibilities
✅ Drive commercially focused global paid social campaign development and execution
✅ Support deployment and optimisation of paid media with the Senior Digital Manager
✅ Manage media agency to ensure smooth execution of paid social campaigns
✅ Oversee creative feedback process for efficient, high-quality campaign delivery
✅ Expand hyper-local marketing to boost traffic to stores and LEGO.com
✅ Lead implementation of social tools and product feeds, ensuring top-tier execution and performance tracking
✅ Contribute to building digital expertise within the team
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional teamwork.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven hands-on experience in paid media with deep knowledge of paid social strategy, campaign execution, and measurement
Required Skills:
- Expertise in paid social platforms (e.g., Facebook, Instagram, Pinterest, Reddit)
- Strong understanding of product feeds and analytics tools
- Agency and vendor management experience
- Strategic and shopper-first thinking
- Excellent communication and collaboration skills
Preferred Skills:
- Fluency in additional languages
- Experience in retail or e-commerce marketing
ASSUMPTION: A strong background in paid social marketing and relevant experience in managing agencies and vendors are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (based on industry standards for a Marketing Manager with 5-10 years of experience in London)
Benefits:
- Family Care Leave
- Insurances (life and disability)
- Wellbeing resources and benefits
- Colleague discount
- Bonus scheme
Working Hours: Full-time, 37.5 hours per week, with a hybrid work arrangement (3 days in the office, 2 days from home)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in London. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (specifically, toy manufacturing and design)
Company Size: 10,001+ employees (globally)
Founded: 1932 (as a family-owned business)
Company Description:
- World-renowned for LEGO® bricks and educational concepts
- Offers consumer experiences, digital play experiences, and learning-through-play opportunities
- Encourages creativity and imagination in children and adults alike
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth
Reporting Structure: Reports to the Senior Digital Manager within the Global Retail Marketing team
Work Arrangement: Hybrid (3 days in the office, 2 days from home)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on global campaigns and collaborate with diverse teams
- Chance to develop expertise in digital marketing and retail marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days from home)
Office Location(s): London Hub
Geographic Context:
- London is a major global city with a vibrant cultural scene and diverse communities
- LEGO's London office is located in the heart of the city, offering easy access to public transportation and amenities
- The office is designed to foster collaboration and creativity, with a focus on employee wellbeing
Work Schedule: Full-time, 37.5 hours per week, with a flexible start and end time
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Paid social marketing expertise
- Agency and vendor management skills
- Strategic thinking and shopper-centric mindset
- Communication and collaboration abilities
Application Tips:
- Highlight relevant paid social marketing experience and achievements
- Demonstrate understanding of LEGO's brand and products
- Showcase ability to work effectively in a hybrid work environment
- Tailor resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Paid Social, Campaign Execution, Measurement, Feed Management, Agency Management, Vendor Management, Budget Management, Social Platforms, Analytics Tools, Strategic Thinking, Shopper-Centric Mindset, Communication, Collaboration, Process Improvement, Innovation
ASSUMPTION: The application process may vary, and it's essential to stay informed about the latest updates and requirements.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Pinterest, Reddit)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
- Feed management tools (e.g., Google Merchant Center, Facebook Catalog Manager)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may evolve over time, and candidates should be open to learning and adapting to new platforms.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Care
- Quality
Work Style:
- Collaborative
- Innovative
- Data-driven
- Customer-focused
Self-Assessment Questions:
- How do you embody LEGO's values in your work?
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you stay up-to-date with the latest trends and best practices in paid social marketing?
ASSUMPTION: The LEGO Group values diversity, inclusion, and belonging, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple stakeholders and agencies
- Balancing global and local marketing priorities
- Keeping up with the fast-paced nature of digital marketing
- Working in a hybrid environment with team members in different time zones
ASSUMPTION: These challenges can be overcome with strong communication, organization, and adaptability.
📈 Similar Roles Comparison
- This role is similar to a Paid Social Marketing Manager or Senior Paid Social Marketing Manager in other organizations
- However, the LEGO Group offers a unique brand and global reach that sets it apart from other companies
- Career progression may involve moving into senior marketing roles or specializing in specific areas of digital marketing
ASSUMPTION: While this role shares similarities with other paid social marketing positions, the LEGO Group's unique brand and global presence offer distinct opportunities and challenges.
📝 Sample Projects
- Developing and executing a global campaign to promote a new LEGO product launch
- Optimizing paid social campaigns to improve return on ad spend (ROAS) and drive footfall to LEGO stores
- Collaborating with the product marketing team to create targeted campaigns for specific customer segments
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the importance of cross-functional collaboration in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to LEGO's overall marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the LEGO Group support the professional development of its employees?
- What are the most rewarding and challenging aspects of working in this role and the LEGO Group?
- How does the LEGO Group foster a culture of innovation and creativity?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also gathering valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the LEGO Group careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for interviews by researching the LEGO Group, its products, and its marketing strategies
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
