📌 Core Information
🔹 Job Title: Paid Social Executive
🔹 Company: NBCUniversal
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on campaign creation, management, optimization, and reporting across paid social channels
- Collaborating with the media buying team to ensure effective budget utilization and achieve KPIs
- Working in a heavily data-driven and performance-oriented business with ambitious CPA and revenue-generating targets
- Balancing technical and analytical skills with a creative mindset to continuously improve campaigns
ASSUMPTION: This role requires a strong understanding of paid social media advertising and a passion for working in a data-driven environment. Candidates should be comfortable with data analysis and have a creative mindset to excel in this position.
📋 Key Responsibilities
✅ Campaign building, maintenance, and optimization across all paid social channels, leaning on the team's planner and manager
✅ Budget tracking and pacing within monthly and campaign-specific caps at the platform and overall tactic level
✅ Following the automation of account management tools and processes
✅ Ensuring account hygiene, tracking, and feeding into analytical tools, with a narrow attention to naming conventions and reporting templates
✅ Proactively recommending opportunities to gain further insights or profit from last-minute prospects
✅ Briefing any creative and copy needs internally in accordance with wider planning needs and following platform best practices
✅ Responsible for finance accuracy, raising POs for the team's activity, tracking spend and budgets, ensuring smooth processing of invoices from finance
✅ Tracking and presenting competitor activity for insights and opportunities leveraging external contracted tools
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple campaigns and ensure accurate reporting.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 0-2 years of experience in paid social media advertising, with a focus on SVOD/OTT platforms
Required Skills:
- Proficient in using paid social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads)
- Strong analytical skills and data-driven mindset
- Excellent communication and team collaboration skills
- Attention to detail and strong organizational skills
- Fluency in written and spoken English
- Eligible to work in the UK
Preferred Skills:
- Experience with marketing to millennial consumers
- Knowledge of marketing automation tools and processes
- Familiarity with competitor analysis tools
ASSUMPTION: Candidates with experience in the entertainment industry or a strong interest in reality TV may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for entry-level marketing roles in London)
Benefits:
- Competitive benefits package, including health insurance and pension plan
- Opportunities for professional development and growth within the company
- Inclusive work environment with a focus on diversity and inclusion
Working Hours: Full-time position, typically Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (globally)
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by NBC.
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies, creating and distributing world-class content across film, television, and streaming platforms
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- NBCUniversal is committed to improving communities and fostering an inclusive culture, with a focus on attracting and developing a talented workforce
Company Specialties:
- Film and television production and distribution
- Streaming services (e.g., Peacock)
- Theme parks and consumer experiences (e.g., Universal Studios)
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, global company with a diverse range of brands and offerings. This role may provide opportunities for growth and exposure to various aspects of the entertainment industry.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience
Reporting Structure: This role reports directly to the Senior Digital Manager and works closely with the Paid Social Media Planner
Work Arrangement: On-site, full-time position with the opportunity for occasional remote work or overtime as needed
Growth Opportunities:
- Progression to a Paid Social Media Planner or similar role within the digital marketing team
- Expansion into other areas of digital marketing or the broader entertainment industry
- Opportunities for professional development and training within the company
ASSUMPTION: This role offers a strong foundation in paid social media advertising and the opportunity to grow within the company as the candidate develops their skills and demonstrates success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): St. Giles High Street, London, United Kingdom
Geographic Context:
- London is a major global city with a vibrant entertainment industry
- The office is located in the heart of London, with easy access to public transportation and nearby amenities
- The city offers a diverse range of cultural experiences, including museums, theaters, and music venues
Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for occasional overtime or remote work as needed)
ASSUMPTION: The location and work environment of this role provide ample opportunities for professional growth and exposure to the entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person interview with the team at the NBCUniversal office in London
- Final interview with the Senior Digital Manager or another senior team member
Key Assessment Areas:
- Technical skills and experience with paid social media advertising
- Analytical and problem-solving skills
- Communication and team collaboration skills
- Cultural fit and alignment with NBCUniversal's values
Application Tips:
- Highlight relevant experience and skills in your resume, with a focus on paid social media advertising and data analysis
- Tailor your cover letter to demonstrate your interest in the entertainment industry and NBCUniversal's offerings
- Prepare examples of successful paid social media campaigns or projects to discuss during the interview
ATS Keywords: Paid Social Media, Campaign Management, Data Analysis, Budget Tracking, Social Media Marketing, Creative Briefing, Competitor Analysis, Account Management, Performance Optimization, Reporting, Customer Acquisition, Brand Awareness, Marketing Strategy, Analytical Skills, Communication, Team Collaboration, Attention to Detail
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on technical skills and cultural fit. Candidates should be prepared to demonstrate their expertise and enthusiasm for the role.
🛠️ Tools & Technologies
- Paid social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Competitor analysis tools (e.g., SimilarWeb, SEMrush, Ahrefs)
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned through relevant training and experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Integrity
- Collaboration
- Inclusion
Work Style:
- Data-driven and performance-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
- Creative and strategic in approach
Self-Assessment Questions:
- Do you have a strong interest in the entertainment industry and a passion for reality TV?
- Are you comfortable working in a heavily data-driven and performance-oriented environment?
- Do you have strong analytical skills and a creative mindset?
- Are you a collaborative team player with excellent communication skills?
ASSUMPTION: NBCUniversal values a diverse and inclusive work environment, with a focus on attracting and developing talented individuals who align with the company's values.
⚠️ Potential Challenges
- Managing multiple campaigns and ensuring accurate reporting can be challenging and time-consuming
- Keeping up with the latest trends and best practices in paid social media advertising may require continuous learning and adaptation
- Working in a fast-paced and dynamic environment may present unique challenges and opportunities
- Competitor analysis and staying ahead of industry trends may require proactive research and analysis
ASSUMPTION: These challenges can be overcome through strong organizational skills, attention to detail, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other entry-level paid social media advertising positions, but may offer unique opportunities for growth and exposure within the entertainment industry
- Compared to other marketing roles, this position requires a strong focus on data analysis and performance optimization
- Career paths in paid social media advertising may include progression to a Paid Social Media Planner or similar role, with opportunities for expansion into other areas of digital marketing or the broader entertainment industry
ASSUMPTION: This role offers a unique opportunity to gain experience in paid social media advertising within the entertainment industry, with potential for growth and exposure to various aspects of the business.
📝 Sample Projects
- Developing and executing a paid social media campaign to promote a new reality TV show
- Analyzing campaign performance data to optimize results and maximize ROI
- Conducting competitor analysis to identify opportunities and inform campaign strategy
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for this role, and may vary depending on the specific needs of the business.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader digital marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does NBCUniversal support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does NBCUniversal foster an inclusive and collaborative work environment?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, and may help candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the NBCUniversal job portal
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media advertising and data analysis
- Prepare examples of successful paid social media campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
