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Paid Social Executive

NBCUniversal
Full-time
On-site
London, City of, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Social Executive

πŸ”Ή Company: NBCUniversal

πŸ”Ή Location: London, United Kingdom

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 28, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Hands-on campaign creation, management, optimization, and reporting across paid social channels
  • Collaborating with the media buying team to ensure effective budget utilization and performance tracking
  • Working with data and insights to deliver on KPIs and pave the way for ongoing test and learn opportunities
  • Feeding into and from all paid digital initiatives, seeking a 360 approach to best utilize a given marketing budget

ASSUMPTION: This role requires a professional who is comfortable with data and insights, has a creative mindset, and is focused on continuously improving and executing best-in-class paid social campaigns.

πŸ“‹ Key Responsibilities

βœ… Campaign building, maintenance, and optimization across all paid social channels, leaning on the team's planner and manager

βœ… Budget tracking and pacing within monthly and campaign-specific caps at the platform and overall tactic level

βœ… Following the automation of account management tools and processes

βœ… Ensuring account hygiene, tracking, and feeding into analytical tools, with narrow attention to naming conventions and reporting templates

βœ… Proactively recommending opportunities to gain further insights or profit from last-minute prospects

βœ… Briefing any creative and copy needs internally in accordance with wider planning needs and following platform best practices

βœ… Responsible for finance accuracy, raising POs for the team's activity, tracking spend and budgets, ensuring smooth processing of invoices from finance

βœ… Tracking and presenting competitor activity for insights and opportunities, leveraging external contracted tools

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Not specified

Experience: 0-2 years of experience in SVOD/OTT

Required Skills:

  • Campaign management
  • Data analysis
  • Budget tracking
  • Social media marketing
  • Creative briefing
  • Competitor analysis
  • Account management
  • Performance optimization
  • Reporting
  • Customer acquisition
  • Brand awareness
  • Analytical skills
  • Attention to detail
  • Communication skills
  • Team collaboration
  • Marketing strategy

Preferred Skills:

  • Experience with marketing to millennial consumers

ASSUMPTION: While experience with marketing to millennial consumers is preferred, it is not a strict requirement for this role.

πŸ’° Compensation & Benefits

Salary Range: Β£25,000 - Β£35,000 per annum (Estimated based on industry standards for entry-level marketing roles in London)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week), Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in London. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Global)

Founded: Not specified

Company Description:

  • NBCUniversal is one of the world's leading media and entertainment companies
  • Creates and distributes world-class content across film, television, and streaming platforms
  • Owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
  • Produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group
  • Has world-renowned theme parks and attractions through Universal Destinations & Experiences

Company Specialties:

  • Content creation and distribution
  • Theme parks and consumer experiences
  • News and entertainment broadcasting

Company Website: NBCUniversal.com

ASSUMPTION: NBCUniversal is a large, global company with a diverse range of brands and offerings. This role is part of the company's in-house media buying team, focusing on paid social campaigns for its various properties.

πŸ“Š Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: Reports directly to the Paid Social Media Planner and Senior Digital Manager

Work Arrangement: On-site, full-time (40 hours per week, Monday to Friday)

Growth Opportunities:

  • Potential to grow within the media buying team or explore other opportunities within NBCUniversal
  • Chance to work on high-profile campaigns and gain experience in a dynamic and fast-paced environment
  • Opportunities for professional development and training

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on high-profile campaigns and gain valuable experience in the entertainment industry.

🌍 Location & Work Environment

Office Type: On-site, with a physical office location in London, United Kingdom

Office Location(s): St. Giles High Street, 1 Central St. Giles, London, WC2H 8NU, United Kingdom

Geographic Context:

  • London is a major global city with a vibrant entertainment industry
  • The office is located in the West End, close to numerous entertainment venues, restaurants, and shops
  • The area is well-connected by public transportation

Work Schedule: Full-time, Monday to Friday, with the possibility of occasional overtime or weekend work depending on campaign needs

ASSUMPTION: The office environment is dynamic and fast-paced, with a focus on collaboration and teamwork. The location in London's West End offers easy access to entertainment venues and other amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person interview with the hiring manager and/or other team members
  • Final decision and offer

Key Assessment Areas:

  • Campaign management and optimization skills
  • Data analysis and interpretation
  • Communication and teamwork skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the entertainment industry and NBCUniversal's brands
  • Showcase your creativity and problem-solving skills through relevant examples or case studies

ATS Keywords: Campaign management, data analysis, budget tracking, social media marketing, creative briefing, competitor analysis, account management, performance optimization, reporting, customer acquisition, brand awareness, analytical skills, attention to detail, communication skills, team collaboration, marketing strategy

ASSUMPTION: The application process for this role is likely to involve multiple stages, including an initial screen, phone or video interview, and an in-person interview. Applicants should be prepared to demonstrate their skills and experience in campaign management, data analysis, and other relevant areas.

πŸ› οΈ Tools & Technologies

  • Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, Twitter Ads)
  • Analytics tools (e.g., Google Analytics, social media analytics platforms)
  • Budget tracking and management tools
  • Account management and optimization tools

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the platforms and services utilized by NBCUniversal for its paid social campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Collaboration
  • Integrity
  • Inclusion

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Data-driven and results-focused
  • Creative and innovative

Self-Assessment Questions:

  • Do you thrive in a dynamic and fast-paced environment?
  • Are you comfortable working with data and insights to inform decision-making?
  • Do you have strong communication and teamwork skills?
  • Are you passionate about the entertainment industry and NBCUniversal's brands?

ASSUMPTION: NBCUniversal values innovation, quality, collaboration, integrity, and inclusion. Applicants should be able to demonstrate alignment with these values and a strong fit with the company's work style.

⚠️ Potential Challenges

  • Managing multiple campaigns and platforms simultaneously
  • Keeping up with the fast-paced and dynamic nature of the entertainment industry
  • Working with tight deadlines and campaign-specific caps
  • Ensuring account hygiene and tracking across multiple platforms and tools

ASSUMPTION: This role may present challenges related to managing multiple campaigns, working with tight deadlines, and ensuring accurate tracking and reporting. Applicants should be prepared to work effectively in a fast-paced and dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other paid social media executive or coordinator positions within the entertainment industry
  • However, this role is unique in its focus on NBCUniversal's diverse portfolio of brands and properties
  • Career progression may involve moving into a senior role within the media buying team or exploring other opportunities within NBCUniversal

ASSUMPTION: While this role shares similarities with other paid social media executive or coordinator positions, its focus on NBCUniversal's diverse portfolio of brands and properties makes it unique. Applicants should consider their career goals and how this role may fit into their long-term plans.

πŸ“ Sample Projects

  • Managing a paid social campaign for a new television series launch
  • Optimizing ad spend and targeting for a brand awareness campaign on Instagram
  • Analyzing competitor activity and identifying opportunities for a client's paid social strategy

ASSUMPTION: The specific projects an applicant may work on in this role will depend on the current campaigns and priorities of NBCUniversal's media buying team.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader media buying team?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role contribute to NBCUniversal's overall marketing strategy?
  • What opportunities are there for professional development and growth within the company?
  • How does NBCUniversal support work-life balance for its employees?

ASSUMPTION: Applicants should use the interview process to gain a better understanding of the role, the team, and the company's culture and values. They should also be prepared to ask insightful questions that demonstrate their interest in and understanding of the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the NBCUniversal careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples or case studies that demonstrate your creativity and problem-solving skills
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.