📌 Core Information
🔹 Job Title: Paid Social Growth Manager
🔹 Company: Welltech
🔹 Location: Poland (Remote)
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving scalable, efficient growth across Meta, TikTok, Snapchat, and emerging paid social platforms
- Managing platform relationships and cross-team collaboration
- Developing and auditing automation rules for operational efficiency
- Proactively identifying and acting on growth opportunities
- Building custom acquisition reports to spot trends and scaling potential
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on platform mechanics and cross-functional communication.
📋 Key Responsibilities
✅ Lead communication with Meta, TikTok, and Snapchat on bonuses, critical bugs, strategic partnerships, and more
✅ Coordinate testing roadmaps and hypothesis development through best practice sharing across teams
✅ Serve as the main escalation point for technical platform issues and beta opportunities
✅ Lead the development and continuous audit of auto rules to drive simplification and smarter decision-making
✅ Coordinate automation improvements in collaboration with UA managers and the MarTech/Analytics team
✅ Own strategic growth initiatives across paid social platforms with a focus on efficiency and spend scaling
✅ Proactively identify and act on growth opportunities using performance data, competitor insights, and internal learnings
✅ Autonomously build custom acquisition reports to spot trends, gaps, and scaling potential
ASSUMPTION: The role involves a mix of strategic planning, platform management, and hands-on execution to drive growth and improve operational efficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in paid social media advertising, with a focus on platform mechanics and growth
Required Skills:
- Strong understanding of platform mechanics (Meta/TikTok/Snapchat auction systems, CAPI/SKAN, attribution flows)
- Ability to balance strategic priorities with fast, tactical execution
- Skilled in cross-functional communication, especially with product, creative, analytics, and UA teams
- Analytical mindset: comfortable with dashboards, Clarisight, Excel/Sheets formulas, data interpretation
- Proactive mindset and ownership attitude — able to push initiatives without direct prompting
Preferred Skills:
- Experience with emerging paid social platforms
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in paid social media advertising, with a proven track record of driving growth and improving operational efficiency.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $60,000 - $90,000 per year, based on industry standards for a mid-senior level marketing role in Poland. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Grow Together: Join a culture that champions both personal and professional growth
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Welltech is a global leader in the Health & Fitness industry, with a focus on improving the health and well-being of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
Company Size: Welltech has a presence across 5 hubs and a team of over 700 passionate professionals, making it a mid-sized company with a global impact.
Founded: Welltech was founded in 2023, with a mission to improve the health of millions of people through innovative wellness solutions.
Company Description:
- Welltech is a global leader in the Health & Fitness industry, with a focus on improving the health and well-being of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
- The company has a presence across 5 hubs and a team of over 700 passionate professionals, making it a mid-sized company with a global impact.
- Welltech was founded in 2023, with a mission to improve the health of millions of people through innovative wellness solutions.
Company Specialties:
- Personalized Well-being Design
- Preference-Driven Lifestyle Coaching
- Biohacking for Individuality
- Creative Well-being Solutions
- Intuitive Well-being Technology
- Next-Gen Well-being Tools
- Affordable Well-being for All
- Transform clinical technology to artful daily user
- Creating platform to uses for celebrate unique journey
- Empowering Self-Expression in Well-being
- Well-being Innovation Studio
- Beyond Trends
- Beyond Fads
- Your Well-being
- Your Canvas
- Our Brushes
- Redefining Well-being
- One Brushstroke at a Time
- Explore the Art of Well-being
- Mindful Living
- Biofeedback Coaching
- Holistic Well-being Design
- Stress Management with Creativity
- and Well-being Beyond Data
Company Website: https://www.welltech.world
ASSUMPTION: Welltech is a mid-sized company with a global presence, focused on improving the health and well-being of millions of people through innovative wellness solutions.
📊 Role Analysis
Career Level: The Paid Social Growth Manager role is a mid-senior level position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: This role reports directly to the Marketing Leadership team and collaborates with cross-functional teams, including product, creative, analytics, and UA teams.
Work Arrangement: This role is remote-friendly, with flexible working hours and a focus on results and impact.
Growth Opportunities:
- As Welltech continues to grow, there will be opportunities for the Paid Social Growth Manager to take on more responsibilities and advance their career within the marketing team.
- The company encourages a culture of growth and learning, providing opportunities for professional development and skill-building.
- With a global presence, there may also be opportunities for the right candidate to work across different regions and time zones.
ASSUMPTION: The Paid Social Growth Manager role is a mid-senior level position with opportunities for growth and development within the marketing team and across different regions.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a global team working across different time zones
Office Location(s): Welltech has a presence across 5 hubs, with the main headquarters in Dover, Delaware, USA
Geographic Context:
- Poland, where this role is based, is a central European country with a growing tech industry and a strong focus on innovation and entrepreneurship.
- The time zone for Poland is Central European Time (CET), which is UTC +1 during standard time and UTC +2 during daylight saving time.
- The official language in Poland is Polish, but English is widely spoken, especially in the tech industry.
Work Schedule: Full-time (40 hours per week) with flexible working hours, allowing for a healthy work-life balance
ASSUMPTION: The Paid Social Growth Manager role is remote-friendly, with a global team working across different time zones and a focus on results and impact.
💼 Interview & Application Insights
Typical Process:
- Recruiter call to discuss the role and candidate's qualifications
- Skills assessment to evaluate the candidate's technical and analytical skills
- Meet the Leadership team to discuss the role, company culture, and career growth opportunities
Key Assessment Areas:
- Platform mechanics and auction systems
- Data interpretation and analysis
- Cross-functional communication and collaboration
- Strategic thinking and growth mindset
Application Tips:
- Highlight relevant experience and achievements in paid social media advertising, with a focus on platform mechanics and growth
- Tailor your resume and cover letter to emphasize your analytical skills, cross-functional communication, and strategic thinking
- Prepare for the interview by researching Welltech's products and company culture, and thinking about how your skills and experience align with the role's requirements
ATS Keywords: Paid social media advertising, platform mechanics, auction systems, CAPI/SKAN, attribution flows, data interpretation, cross-functional communication, strategic thinking, growth mindset
ASSUMPTION: The application process for the Paid Social Growth Manager role involves a recruiter call, skills assessment, and a meeting with the Leadership team, with a focus on evaluating the candidate's technical and analytical skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Snapchat Ads Manager
- Clarisight
- Excel/Sheets
- Additional tools and technologies may be required based on the candidate's specific role and responsibilities
ASSUMPTION: The Paid Social Growth Manager role requires proficiency in paid social media advertising platforms, as well as data analysis and interpretation tools.
👔 Cultural Fit Considerations
Company Values:
- Grow Together: Welltech champions both personal and professional growth
- Lead by Example: Every team member is empowered to inspire and make an impact
- Results-Driven: Welltech focuses on achieving meaningful outcomes and making a difference every day
- We Are Well-Makers: Welltech is creating a healthier, happier world through innovative wellness solutions
Work Style:
- Strategic and tactical mindset
- Proactive and ownership-driven attitude
- Strong cross-functional communication skills
- Analytical mindset with a focus on data interpretation
Self-Assessment Questions:
- How do you balance strategic priorities with fast, tactical execution in your current role?
- Can you provide an example of a time when you proactively identified and acted on a growth opportunity in a paid social media advertising campaign?
- How do you ensure that your automation rules and scaling logic are aligned with strategic objectives and evolving platform best practices?
ASSUMPTION: The ideal candidate for the Paid Social Growth Manager role will have a strong cultural fit with Welltech's values and work style, with a strategic and tactical mindset, proactive attitude, and strong cross-functional communication skills.
⚠️ Potential Challenges
- Managing multiple paid social media advertising platforms and their respective auction systems
- Keeping up with the latest trends and best practices in paid social media advertising
- Balancing strategic planning with hands-on execution and data analysis
- Collaborating effectively with cross-functional teams across different time zones
ASSUMPTION: The Paid Social Growth Manager role presents unique challenges, including managing multiple paid social media advertising platforms, staying up-to-date with industry trends, balancing strategic planning with hands-on execution, and collaborating effectively with cross-functional teams.
📈 Similar Roles Comparison
- The Paid Social Growth Manager role is unique in its focus on driving scalable, efficient growth across multiple paid social media advertising platforms, with a strong emphasis on platform mechanics and automation
- Compared to other marketing roles, this position requires a strong technical skill set, with a focus on data analysis and interpretation, as well as cross-functional communication and collaboration
- Career progression in this role may lead to opportunities in marketing leadership, with a focus on strategic planning and growth
ASSUMPTION: The Paid Social Growth Manager role is unique in its focus on driving scalable, efficient growth across multiple paid social media advertising platforms, with a strong emphasis on platform mechanics and automation, and may lead to opportunities in marketing leadership.
📝 Sample Projects
- Developing and auditing automation rules to improve operational efficiency and drive growth across multiple paid social media advertising platforms
- Proactively identifying and acting on growth opportunities using performance data, competitor insights, and internal learnings to drive campaign performance and improve ROI
- Collaborating with cross-functional teams to coordinate testing roadmaps and hypothesis development, and executing on strategic growth initiatives
ASSUMPTION: The Paid Social Growth Manager role involves a variety of projects, including automation rule development and auditing, proactively identifying and acting on growth opportunities, and collaborating with cross-functional teams to drive strategic growth initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Welltech support the professional development and growth of its employees, particularly in the marketing department?
- What are the key challenges facing the marketing department, and how can this role contribute to addressing them?
- How does Welltech approach diversity, equity, and inclusion, and what initiatives are in place to foster a supportive and inclusive work environment?
ASSUMPTION: The ideal candidate for the Paid Social Growth Manager role will ask thoughtful and insightful questions during the interview process, demonstrating their interest in the role and their fit with the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media advertising, with a focus on platform mechanics, data analysis, and cross-functional communication
- Prepare for the interview by researching Welltech's products and company culture, and thinking about how your skills and experience align with the role's requirements
- Follow up with the recruiter after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
