π Core Information
πΉ Job Title: Paid Social Manager
πΉ Company: Dentsu
πΉ Location: London, Newcastle upon Tyne
πΉ Job Type: Full-time, Permanent
πΉ Category: Advertising Services
πΉ Date Posted: June 10, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Hybrid (Newcastle upon Tyne)
π Job Overview
Key aspects of this role include:
- Developing and executing account strategies in partnership with clients and the Paid Social Director
- Ensuring operational success of accounts and meeting KPIs
- Managing day-to-day efforts and serving as the primary point of contact for clients
- Building strong relationships across Client Services and other channel teams
- Planning accounts and growth opportunities, working closely with Account Directors
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on client management and team collaboration.
π Key Responsibilities
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Develops account strategy in partnership with client and Paid Social Director, accountable for strategy execution and achievement of KPIs
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Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
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Owns and manages the client strategy and plans key campaign efficiencies
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Manages all day-to-day efforts and is the primary day-to-day SME voice to the client
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Plans accounts and growth opportunities, working closely with the Account Directors
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Builds strong relationships across Client Services and other channel teams
ASSUMPTION: This role involves a mix of strategic planning, campaign management, and client interaction, with a focus on driving results and building strong relationships.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2-5 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment
Required Skills:
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
- Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
- Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat, and Pinterest
- Strong understanding of paid social principles, best practices, and industry trends
Preferred Skills:
- Desired experience with marketing partners, such as Smartly
ASSUMPTION: This role requires a strong background in paid social campaign management, with a focus on data analysis, client communication, and platform proficiency.
π° Compensation & Benefits
Salary Range: Β£35,000 - Β£45,000 per annum (based on industry standards for a Paid Social Manager role in London)
Benefits:
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for a Paid Social Manager role in London, with 2-5 years of experience.
π Applicant Insights
π Company Context
Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.
Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in advertising and marketing services.
Company Description:
- Dentsu is a global media, creative, and digital agency that helps brands connect with consumers through modern creativity and data-driven insights.
- The company offers a wide range of services, including advertising, media planning and buying, creative services, and digital marketing.
- Dentsu is committed to creating sustainable growth opportunities for its clients and employees, focusing on innovation, data, and technology.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive experience and global presence provide applicants with a strong platform for career growth and development.
π Role Analysis
Career Level: This role is suited for an experienced professional looking to advance their career in paid social management, with opportunities for growth and progression within the company.
Reporting Structure: The Paid Social Manager reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.
Work Arrangement: This role operates on a hybrid basis, with a mix of remote and on-site work in Newcastle upon Tyne.
Growth Opportunities:
- Progression to a Senior Paid Social Manager or Paid Social Director role
- Expanding expertise across other marketing channels and disciplines
- International assignments or relocation opportunities
ASSUMPTION: This role offers strong potential for career growth and development within Dentsu's extensive global network.
π Location & Work Environment
Office Type: Dentsu's offices are modern, collaborative spaces designed to foster creativity and innovation.
Office Location(s): London, Newcastle upon Tyne
Geographic Context:
- London: A vibrant, multicultural city with a thriving advertising industry and numerous networking opportunities
- Newcastle upon Tyne: A historic city with a strong digital and tech scene, offering a lower cost of living compared to London
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements and the option to work from home for part of the week
ASSUMPTION: The hybrid work arrangement provides applicants with the flexibility to balance work and personal life, while still benefiting from the collaborative office environment.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the Paid Social Director
- Second-round interview with the hiring manager and/or other team members
- Final-round interview with the HR team or senior leadership
Key Assessment Areas:
- Campaign management and strategy development
- Data analysis and interpretation skills
- Communication and interpersonal skills
- Client management and relationship-building
- Industry knowledge and platform proficiency
Application Tips:
- Highlight your relevant experience and achievements in paid social campaign management
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare examples of successful paid social campaigns you've managed, focusing on strategy, execution, and results
ATS Keywords: Paid Social Campaigns, Meta, TikTok, Snapchat, Pinterest, Analytical Skills, Data Interpretation, Communication Skills, Interpersonal Skills, Client Interaction, Campaign Management, Performance Metrics, Marketing Partners, Best Practices, Industry Trends
ASSUMPTION: The interview process will focus on assessing the applicant's technical skills, strategic thinking, and cultural fit within the Dentsu team.
π οΈ Tools & Technologies
- Paid social platforms: Meta, TikTok, Snapchat, Pinterest
- Data analysis tools: Google Analytics, Tableau, Power BI
- Project management tools: Asana, Trello, Microsoft Project
- Communication tools: Microsoft Teams, Slack, Google Workspace
ASSUMPTION: Applicants should be proficient in using relevant paid social platforms, data analysis tools, and project management software to effectively manage campaigns and collaborate with teams.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Diversity
- Sustainability
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you incorporate data and insights into your campaign strategies?
- Can you describe a time when you had to adapt your approach to meet changing client needs or market conditions?
- How do you build and maintain strong relationships with clients and team members?
ASSUMPTION: Applicants should align with Dentsu's company values and work style, demonstrating a strong commitment to data-driven decision-making, collaboration, and results-focused accountability.
β οΈ Potential Challenges
- Managing multiple client accounts and priorities effectively
- Keeping up with the rapidly evolving paid social landscape and industry trends
- Balancing the demands of client management and campaign execution
- Adapting to the hybrid work environment and maintaining productivity
ASSUMPTION: Applicants should be prepared to manage multiple priorities, stay current with industry trends, and adapt to the hybrid work environment to succeed in this role.
π Similar Roles Comparison
- Compared to other Paid Social Manager roles, this position may offer more opportunities for client interaction and strategic planning
- Dentsu's global presence provides opportunities for international assignments and career growth not available at smaller agencies
- This role may require more experience in campaign management and data analysis than entry-level positions
ASSUMPTION: Applicants should consider the unique aspects of this role, such as Dentsu's global presence and the focus on client management, when comparing it to similar positions in the industry.
π Sample Projects
- Developing and executing a paid social strategy for a global e-commerce client, achieving a 25% increase in ROAS
- Managing a multi-million-dollar budget for a major retail client, optimizing campaigns to improve CTR by 15% and reduce CPA by 10%
- Collaborating with cross-functional teams to launch a new product campaign for a tech client, generating over 500,000 impressions and driving a 30% increase in website traffic
ASSUMPTION: Applicants should prepare examples of successful paid social campaigns they've managed, focusing on strategy, execution, and results to demonstrate their qualifications for this role.
β Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- How does Dentsu support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Dentsu approach diversity, equity, and inclusion in its hiring and workplace practices?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the company, and their own professional development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful paid social campaigns you've managed, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.