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Paid Social Manager

dentsu
Full-time
On-site
London, London, City of, United Kingdom
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Paid Social Manager

πŸ”Ή Company: Dentsu

πŸ”Ή Location: London, Newcastle upon Tyne

πŸ”Ή Job Type: Full-time, Permanent

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (Newcastle upon Tyne)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing account strategies in partnership with clients and the Paid Social Director
  • Ensuring operational success of accounts and meeting KPIs
  • Managing day-to-day efforts and serving as the primary point of contact for clients
  • Building strong relationships across Client Services and other channel teams
  • Planning accounts and growth opportunities, working closely with Account Directors

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on client management and team collaboration.

πŸ“‹ Key Responsibilities

βœ… Develops account strategy in partnership with client and Paid Social Director, accountable for strategy execution and achievement of KPIs

βœ… Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget

βœ… Owns and manages the client strategy and plans key campaign efficiencies

βœ… Manages all day-to-day efforts and is the primary day-to-day SME voice to the client

βœ… Plans accounts and growth opportunities, working closely with the Account Directors

βœ… Builds strong relationships across Client Services and other channel teams

ASSUMPTION: This role involves a mix of strategic planning, campaign management, and client interaction, with a focus on driving results and building strong relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment

Required Skills:

  • Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
  • Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions
  • Excellent communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
  • Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat, and Pinterest
  • Strong understanding of paid social principles, best practices, and industry trends

Preferred Skills:

  • Desired experience with marketing partners, such as Smartly

ASSUMPTION: This role requires a strong background in paid social campaign management, with a focus on data analysis, client communication, and platform proficiency.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (based on industry standards for a Paid Social Manager role in London)

Benefits:

  • Competitive Salary

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Paid Social Manager role in London, with 2-5 years of experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in advertising and marketing services.

Company Description:

  • Dentsu is a global media, creative, and digital agency that helps brands connect with consumers through modern creativity and data-driven insights.
  • The company offers a wide range of services, including advertising, media planning and buying, creative services, and digital marketing.
  • Dentsu is committed to creating sustainable growth opportunities for its clients and employees, focusing on innovation, data, and technology.

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning
  • Media buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's extensive experience and global presence provide applicants with a strong platform for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is suited for an experienced professional looking to advance their career in paid social management, with opportunities for growth and progression within the company.

Reporting Structure: The Paid Social Manager reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.

Work Arrangement: This role operates on a hybrid basis, with a mix of remote and on-site work in Newcastle upon Tyne.

Growth Opportunities:

  • Progression to a Senior Paid Social Manager or Paid Social Director role
  • Expanding expertise across other marketing channels and disciplines
  • International assignments or relocation opportunities

ASSUMPTION: This role offers strong potential for career growth and development within Dentsu's extensive global network.

🌍 Location & Work Environment

Office Type: Dentsu's offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): London, Newcastle upon Tyne

Geographic Context:

  • London: A vibrant, multicultural city with a thriving advertising industry and numerous networking opportunities
  • Newcastle upon Tyne: A historic city with a strong digital and tech scene, offering a lower cost of living compared to London

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements and the option to work from home for part of the week

ASSUMPTION: The hybrid work arrangement provides applicants with the flexibility to balance work and personal life, while still benefiting from the collaborative office environment.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the HR team
  • First-round interview with the Paid Social Director
  • Second-round interview with the hiring manager and/or other team members
  • Final-round interview with the HR team or senior leadership

Key Assessment Areas:

  • Campaign management and strategy development
  • Data analysis and interpretation skills
  • Communication and interpersonal skills
  • Client management and relationship-building
  • Industry knowledge and platform proficiency

Application Tips:

  • Highlight your relevant experience and achievements in paid social campaign management
  • Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
  • Prepare examples of successful paid social campaigns you've managed, focusing on strategy, execution, and results

ATS Keywords: Paid Social Campaigns, Meta, TikTok, Snapchat, Pinterest, Analytical Skills, Data Interpretation, Communication Skills, Interpersonal Skills, Client Interaction, Campaign Management, Performance Metrics, Marketing Partners, Best Practices, Industry Trends

ASSUMPTION: The interview process will focus on assessing the applicant's technical skills, strategic thinking, and cultural fit within the Dentsu team.

πŸ› οΈ Tools & Technologies

  • Paid social platforms: Meta, TikTok, Snapchat, Pinterest
  • Data analysis tools: Google Analytics, Tableau, Power BI
  • Project management tools: Asana, Trello, Microsoft Project
  • Communication tools: Microsoft Teams, Slack, Google Workspace

ASSUMPTION: Applicants should be proficient in using relevant paid social platforms, data analysis tools, and project management software to effectively manage campaigns and collaborate with teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Diversity
  • Sustainability

Work Style:

  • Data-driven and strategic
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-focused and accountable

Self-Assessment Questions:

  • How do you incorporate data and insights into your campaign strategies?
  • Can you describe a time when you had to adapt your approach to meet changing client needs or market conditions?
  • How do you build and maintain strong relationships with clients and team members?

ASSUMPTION: Applicants should align with Dentsu's company values and work style, demonstrating a strong commitment to data-driven decision-making, collaboration, and results-focused accountability.

⚠️ Potential Challenges

  • Managing multiple client accounts and priorities effectively
  • Keeping up with the rapidly evolving paid social landscape and industry trends
  • Balancing the demands of client management and campaign execution
  • Adapting to the hybrid work environment and maintaining productivity

ASSUMPTION: Applicants should be prepared to manage multiple priorities, stay current with industry trends, and adapt to the hybrid work environment to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Paid Social Manager roles, this position may offer more opportunities for client interaction and strategic planning
  • Dentsu's global presence provides opportunities for international assignments and career growth not available at smaller agencies
  • This role may require more experience in campaign management and data analysis than entry-level positions

ASSUMPTION: Applicants should consider the unique aspects of this role, such as Dentsu's global presence and the focus on client management, when comparing it to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a paid social strategy for a global e-commerce client, achieving a 25% increase in ROAS
  • Managing a multi-million-dollar budget for a major retail client, optimizing campaigns to improve CTR by 15% and reduce CPA by 10%
  • Collaborating with cross-functional teams to launch a new product campaign for a tech client, generating over 500,000 impressions and driving a 30% increase in website traffic

ASSUMPTION: Applicants should prepare examples of successful paid social campaigns they've managed, focusing on strategy, execution, and results to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the broader organization?
  • How does Dentsu support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Dentsu approach diversity, equity, and inclusion in its hiring and workplace practices?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the company, and their own professional development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
  • Prepare examples of successful paid social campaigns you've managed, focusing on strategy, execution, and results
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.