Paid Social Manager

📌 Core Information

🔹 Job Title: Paid Social Manager

🔹 Company: Dentsu

🔹 Location: London, Newcastle upon Tyne

🔹 Job Type: Full-time, Permanent

🔹 Category: Advertising Services

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Newcastle upon Tyne)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing account strategies in partnership with clients and the Paid Social Director
• Ensuring operational success of accounts and meeting KPIs
• Managing day-to-day efforts and serving as the primary point of contact for clients
• Building strong relationships across Client Services and other channel teams
• Planning accounts and growth opportunities, working closely with Account Directors

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on client management and team collaboration.

📋 Key Responsibilities

✅ Develops account strategy in partnership with client and Paid Social Director, accountable for strategy execution and achievement of KPIs

✅ Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget

✅ Owns and manages the client strategy and plans key campaign efficiencies

✅ Manages all day-to-day efforts and is the primary day-to-day SME voice to the client

✅ Plans accounts and growth opportunities, working closely with the Account Directors

✅ Builds strong relationships across Client Services and other channel teams

ASSUMPTION: This role involves a mix of strategic planning, campaign management, and client interaction, with a focus on driving results and building strong relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience managing and planning paid social campaigns, preferably in an agency or client-facing environment

Required Skills:

• Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
• Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions
• Excellent communication and interpersonal skills, with the ability to effectively interact with clients and internal teams
• Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat, and Pinterest
• Strong understanding of paid social principles, best practices, and industry trends

Preferred Skills:

• Desired experience with marketing partners, such as Smartly

ASSUMPTION: This role requires a strong background in paid social campaign management, with a focus on data analysis, client communication, and platform proficiency.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Paid Social Manager role in London)

Benefits:

• Competitive Salary

Working Hours: Full-time (37.5 hours per week), with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Paid Social Manager role in London, with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: Dentsu is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and collaboration.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in advertising and marketing services.

Company Description:

• Dentsu is a global media, creative, and digital agency that helps brands connect with consumers through modern creativity and data-driven insights.
• The company offers a wide range of services, including advertising, media planning and buying, creative services, and digital marketing.
• Dentsu is committed to creating sustainable growth opportunities for its clients and employees, focusing on innovation, data, and technology.

Company Specialties:

• Marketing communications
• Advertising
• Media planning
• Media buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's extensive experience and global presence provide applicants with a strong platform for career growth and development.

📊 Role Analysis

Career Level: This role is suited for an experienced professional looking to advance their career in paid social management, with opportunities for growth and progression within the company.

Reporting Structure: The Paid Social Manager reports directly to the Paid Social Director and works closely with Account Directors and other channel teams.

Work Arrangement: This role operates on a hybrid basis, with a mix of remote and on-site work in Newcastle upon Tyne.

Growth Opportunities:

• Progression to a Senior Paid Social Manager or Paid Social Director role
• Expanding expertise across other marketing channels and disciplines
• International assignments or relocation opportunities

ASSUMPTION: This role offers strong potential for career growth and development within Dentsu's extensive global network.

🌍 Location & Work Environment

Office Type: Dentsu's offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): London, Newcastle upon Tyne

Geographic Context:

• London: A vibrant, multicultural city with a thriving advertising industry and numerous networking opportunities
• Newcastle upon Tyne: A historic city with a strong digital and tech scene, offering a lower cost of living compared to London

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements and the option to work from home for part of the week

ASSUMPTION: The hybrid work arrangement provides applicants with the flexibility to balance work and personal life, while still benefiting from the collaborative office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• First-round interview with the Paid Social Director
• Second-round interview with the hiring manager and/or other team members
• Final-round interview with the HR team or senior leadership

Key Assessment Areas:

• Campaign management and strategy development
• Data analysis and interpretation skills
• Communication and interpersonal skills
• Client management and relationship-building
• Industry knowledge and platform proficiency

Application Tips:

• Highlight your relevant experience and achievements in paid social campaign management
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare examples of successful paid social campaigns you've managed, focusing on strategy, execution, and results

ATS Keywords: Paid Social Campaigns, Meta, TikTok, Snapchat, Pinterest, Analytical Skills, Data Interpretation, Communication Skills, Interpersonal Skills, Client Interaction, Campaign Management, Performance Metrics, Marketing Partners, Best Practices, Industry Trends

ASSUMPTION: The interview process will focus on assessing the applicant's technical skills, strategic thinking, and cultural fit within the Dentsu team.

🛠️ Tools & Technologies

• Paid social platforms: Meta, TikTok, Snapchat, Pinterest
• Data analysis tools: Google Analytics, Tableau, Power BI
• Project management tools: Asana, Trello, Microsoft Project
• Communication tools: Microsoft Teams, Slack, Google Workspace

ASSUMPTION: Applicants should be proficient in using relevant paid social platforms, data analysis tools, and project management software to effectively manage campaigns and collaborate with teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Sustainability

Work Style:

• Data-driven and strategic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• How do you incorporate data and insights into your campaign strategies?
• Can you describe a time when you had to adapt your approach to meet changing client needs or market conditions?
• How do you build and maintain strong relationships with clients and team members?

ASSUMPTION: Applicants should align with Dentsu's company values and work style, demonstrating a strong commitment to data-driven decision-making, collaboration, and results-focused accountability.

⚠️ Potential Challenges

• Managing multiple client accounts and priorities effectively
• Keeping up with the rapidly evolving paid social landscape and industry trends
• Balancing the demands of client management and campaign execution
• Adapting to the hybrid work environment and maintaining productivity

ASSUMPTION: Applicants should be prepared to manage multiple priorities, stay current with industry trends, and adapt to the hybrid work environment to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Paid Social Manager roles, this position may offer more opportunities for client interaction and strategic planning
• Dentsu's global presence provides opportunities for international assignments and career growth not available at smaller agencies
• This role may require more experience in campaign management and data analysis than entry-level positions

ASSUMPTION: Applicants should consider the unique aspects of this role, such as Dentsu's global presence and the focus on client management, when comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and executing a paid social strategy for a global e-commerce client, achieving a 25% increase in ROAS
• Managing a multi-million-dollar budget for a major retail client, optimizing campaigns to improve CTR by 15% and reduce CPA by 10%
• Collaborating with cross-functional teams to launch a new product campaign for a tech client, generating over 500,000 impressions and driving a 30% increase in website traffic

ASSUMPTION: Applicants should prepare examples of successful paid social campaigns they've managed, focusing on strategy, execution, and results to demonstrate their qualifications for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader organization?
• How does Dentsu support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Dentsu approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the company, and their own professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare examples of successful paid social campaigns you've managed, focusing on strategy, execution, and results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.