📌 Core Information
🔹 Job Title: Performance Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Madrid, Madrid, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
- Analyzing data to identify growth opportunities and drive scaling initiatives
- Managing and allocating budgets for maximum impact and business growth
- Collaborating with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing campaigns.
📋 Key Responsibilities
✅ Take full ownership of planning, executing, and optimizing campaigns across Google Ads, Microsoft Ads, and Meta platforms
✅ Analyze complex data sets using in-house tools to identify growth opportunities and proactively drive scaling initiatives in collaboration with your team
✅ Manage and allocate budgets for your market's channels, ensuring maximum impact and business growth
✅ Proactively generate and implement test ideas to optimize existing channels and expand into new ones
✅ Collaborate with cross-functional teams on campaign planning, creative assets, reporting, automation, and optimization
ASSUMPTION: This role requires strong organizational skills, a tech-savvy mindset, and a detail-oriented approach.
🎯 Required Qualifications
Education: Not specified
Experience: 1+ year of experience managing and expanding Google Ads Search campaigns
Required Skills:
- Strong organizational skills
- Tech-savvy mindset
- Detail-oriented approach
- Solid understanding of tracking, measurement, and attribution models
- Excellent command of Excel/Google Sheets
- Fluency in English and Spanish
Preferred Skills:
- Knowledge of SQL and Google BigQuery
- Additional European language skills
ASSUMPTION: Applicants from Spain are especially encouraged to apply.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated based on market research for similar roles in Madrid)
Benefits:
- 100% remote work
- Education budget for online courses, conferences, and trainings
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky
- Special offers on used cars for employees, their family, and friends
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Madrid. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform
- Operates consumer brands like wirkaufendeinauto.de and merchant brand AUTO1.com
- Retail brand Autohero focuses on the best consumer experience for buying a car online
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, innovative company that values diversity and open communication.
📊 Role Analysis
Career Level: Early career to mid-level marketing professional
Reporting Structure: Reports to the Performance Marketing team
Work Arrangement: 100% remote work
Growth Opportunities:
- Steep learning curve in a dynamic startup environment
- Potential to grow into a specialist or generalist role
- Opportunities to impact business decisions
ASSUMPTION: This role offers significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: 100% remote work
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain
- Known for its vibrant culture, rich history, and diverse cuisine
- Offers a high quality of life with numerous parks, museums, and entertainment options
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: Madrid offers a vibrant and culturally rich environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- Technical assessment or case study presentation
- Final interview with the team or department head
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and optimization expertise
- Budget management and allocation
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions
ATS Keywords: Google Ads, Microsoft Ads, Meta, data analysis, campaign optimization, budget management, cross-functional collaboration
ASSUMPTION: A strong focus on data-driven decision making and continuous optimization will be essential for success in this role.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta (Facebook, Instagram, etc.)
- Excel/Google Sheets
- SQL and Google BigQuery (optional)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Disruption
- Data-driven decision making
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on continuous learning and improvement
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you optimized a marketing campaign based on data analysis?
- How do you approach continuous learning and staying up-to-date with industry trends?
ASSUMPTION: A strong cultural fit with AUTO1 Group's values and work style will be crucial for success in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and channels simultaneously
- Keeping up with the fast-paced and ever-changing digital marketing landscape
- Collaborating effectively with cross-functional teams in a remote work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role focuses on performance marketing, while related roles may focus on brand marketing, content marketing, or social media marketing
- Unlike some marketing roles, this position requires a strong focus on data analysis and optimization
- Career progression may involve specializing in a specific channel or taking on a more generalist role
ASSUMPTION: Understanding the differences between this role and related marketing positions will help applicants determine if this is the right fit for them.
📝 Sample Projects
- Optimizing a Google Ads campaign to improve click-through rate and conversion rate
- Expanding a Microsoft Ads campaign to reach new audiences and drive brand awareness
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- How does the company support the professional growth and development of its employees?
- Can you describe the team structure and dynamics within the Performance Marketing department?
- How does the company approach work-life balance in a remote work environment?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful questions during the interview process will help applicants better understand the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for the interview process by researching the company and practicing common interview questions
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
