📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: Incubeta
🔹 Location: Toronto, Ontario, Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Implementing and managing Paid Social strategies across multiple client pods
- Providing advisory services and strategic guidance to clients and the Paid Media team
- Fostering knowledge sharing and training on Paid Social platforms
- Collaborating with internal and external stakeholders to drive client success
- Staying up-to-date with industry trends and innovations
ASSUMPTION: This role requires a high level of expertise in Paid Social and strong client management skills. The ideal candidate will have a proven track record in driving results for clients and be comfortable working in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Support the implementation of best practices across all client pods as it relates to Paid Social
✅ Implement, monitor, and optimize strategies in platform
✅ Act in an advisory capacity for clients
✅ Provide strategic guidance to the Paid Media team on new and existing clients, as it pertains to Paid Social
✅ Provide training and foster knowledge sharing regarding Paid Social platforms
✅ Contribute to pitches for new business, collaborating with other relevant teams
✅ Contribute to the leadership of the Paid Media team
✅ Be responsible for staying up to date on administration
✅ Perform other related duties as assigned by management
ASSUMPTION: This role requires a strong understanding of Paid Social platforms and a proven ability to drive results for clients. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years of experience in Paid Social
Required Skills:
- Proven expertise in Paid Social, with a strong understanding of platforms such as Meta, TikTok, and LinkedIn
- Experience with Google Ads and Google Analytics 4
- Strong presentation and communication skills
- Ability to build and maintain strong client relationships
- Proven ability to drive results and meet client objectives
- Experience working with technology partners and measurement plans
- Advanced English speaking and writing skills
- Proficiency in Microsoft Office Suite and project management software
Preferred Skills:
- Experience with Campaign Manager 360 and Display & Video 360
- Certifications in Amazon Ads and Amazon DSP
- Experience with Paid Social Marketing Partners such as Smartly and Mediaocean
ASSUMPTION: The ideal candidate will have a strong background in Paid Social and a proven track record of driving results for clients. Relevant certifications and experience with additional platforms are a plus.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 USD per year, based on skills, experience, and location
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic, entrepreneurial work environment
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. The final offer will be based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Incubeta is a global marketing agency specializing in end-to-end digital advertising services and media solutions. They work with a diverse range of clients, from advertisers and agencies to publishers, helping them get the most from digital for their business.
Company Size: Incubeta has 501-1,000 employees worldwide, providing ample opportunities for collaboration and growth.
Founded: Incubeta was founded in 2001 and has since grown to become an award-winning digital marketing agency with offices in 18 countries.
Company Description:
- Incubeta empowers ambitious brands to outperform by transforming complexity into clarity and delivering sustainable growth with transformative strategies and award-winning execution.
- Their global team of specialists brings together the best people, technology, and data to build solutions that embrace the power of technology, the truth of data, and add a spark of human creativity.
- Incubeta is committed to providing a diverse and inclusive workplace that helps every individual realize their full potential through a rewarding career.
Company Specialties:
- Paid Search
- Display Advertising
- Social Advertising
- Analytics
- DoubleClick Technology Partner
- Digital Marketing
- Performance Marketing
- Creative
- Google Partner
- Marketplace
- GA Platforms
- Digital Transformation
- and Digital Media
Company Website: https://www.incubeta.com/
ASSUMPTION: Incubeta's global presence and diverse client base offer candidates the opportunity to work on a wide range of projects and gain exposure to various industries.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals with a proven track record in Paid Social. It offers the opportunity to lead and mentor junior team members and contribute to the strategic direction of the Paid Media team.
Reporting Structure: The Paid Social Manager reports directly to the Paid Media Director and works closely with the Paid Media team, as well as internal and external stakeholders.
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or in the office.
Growth Opportunities:
- Advancement to a leadership or management role within the Paid Media team
- Expansion into related areas of digital marketing, such as SEO or content strategy
- Opportunities to work on high-profile client accounts and contribute to new business pitches
ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and entrepreneurial work environment.
🌍 Location & Work Environment
Office Type: Incubeta has multiple office locations worldwide, with this role based in Toronto, Ontario, Canada. The office is modern and collaborative, with a focus on fostering creativity and innovation.
Office Location(s): 16th Floor, The Bower, 207-211 Old Street, London, EC1V 9NR, GB; 8th Floor – South Tower The Towers, 2 Heerengracht Street C/O Hertzog Blvd, Cape Town, Western Cape 8001, ZA; Westeinde 3-A, Voorburg, 2275 AA, NL; 13 Edward Street, Belfast, BT1 2LR, GB; Potsdamer Platz Kemperplatz 1, Berlin, 10785, DE; Silver Tower Office, Dubai, 17L JLT, AE; R. Braamcamp 88, Cowork 3D, Lisbon, 1250-012, PT; 10000 Washington Blvd, 6th Floor Culver City, Los Angeles, California 90232, US; Pl. de Cristo Rey, 3, Planta 1ª, Chamberí, 9ºE Edificio Lima, Madrid, 28040, ES; Peter House, 10.07 Oxford St, Manchester, M1 5AN, GB; Juan Salvador Agraz No.44, Piso 3 Lomas De Santa Fe, Alvaro Obregon, Ciudad De Mexico 01219, MX; Via Vittor Pisani, 10, Milan, Lombardy 20124, IT; Oskar-von-Miller-Ring 20, Munich, 80333, DE; 101 Greenwich Street, Suite 1002, New York City, NY 10006, US; Edificio Corporativo 2010 Av. Gustavo Mejia Ricart No. 102 Esq. Ave. Abraham Lincoln, Suite 303, Santo Domingo, DO; 100 Harris Street, Pyrmont, Sydney, NSW 2009, AU; 71 Robinson Rd, Singapore, 068895, SG; Konstanzerstrasse 19, Zurich, Tägerwillen 8274, CH
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a high cost of living.
- The city offers a wide range of amenities, including world-class museums, restaurants, and entertainment options.
- Toronto has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The remote-friendly work arrangement and flexible hours allow for a better work-life balance and the opportunity to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Technical expertise in Paid Social platforms and strategies
- Client management and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Incubeta's values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on Paid Social campaigns and results-driven work
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Incubeta's culture
- Prepare for the interview by researching Incubeta's clients, values, and recent projects
ATS Keywords: Paid Social, Paid Media, Campaign Management, Client Relations, Strategic Guidance, Training, Performance Marketing, Measurement Plans, Technology Partnerships, Google Ads, Meta Blueprint, TikTok Media Buying, LinkedIn Marketing, Programmatic Advertising, Presentation Skills, Microsoft Office Suite, Project Management Software
ASSUMPTION: Incubeta's application process is designed to assess candidates' technical skills, cultural fit, and ability to drive results for clients. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Paid Social platforms: Meta (Facebook, Instagram), TikTok, LinkedIn
- Google Ads and Google Analytics 4
- Microsoft Office Suite
- Project management software (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Data Studio, Tableau)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Empowering brands to unlock sustainable growth
- Transforming complexity into clarity with creative, media, data, and tech
- Fostering a dynamic, entrepreneurial work environment
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you align with Incubeta's mission to empower brands and transform complexity into clarity?
- Describe a time when you had to adapt to a significant change in a project or client requirement. How did you handle it, and what was the outcome?
- How do you approach building and maintaining strong client relationships, particularly in a remote work environment?
ASSUMPTION: Incubeta values candidates who are passionate about digital marketing, results-driven, and committed to fostering a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple client pods and prioritizing workloads
- Staying up-to-date with industry trends and platform updates in a fast-paced environment
- Balancing client management and advisory responsibilities with internal team leadership and training
- Working effectively in a remote or hybrid work environment
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong time management and prioritization skills.
📈 Similar Roles Comparison
- Paid Social Manager vs. Paid Media Manager: The Paid Social Manager role focuses specifically on Paid Social platforms, while the Paid Media Manager oversees a broader range of paid media channels. The Paid Social Manager role may offer more specialized expertise and growth opportunities in the Paid Social space.
- Industry-specific context: Incubeta's global presence and diverse client base offer candidates the opportunity to work on a wide range of projects and gain exposure to various industries. This can lead to unique challenges and learning opportunities compared to roles within more specialized or niche agencies.
- Career path comparison: The Paid Social Manager role can serve as a stepping stone to leadership or management positions within the Paid Media team or provide a pathway to related areas of digital marketing, such as SEO or content strategy.
ASSUMPTION: Candidates should consider their career goals and areas of interest when comparing this role to similar positions within the industry.
📝 Sample Projects
- Developing and executing a comprehensive Paid Social strategy for a global e-commerce client, driving a 30% increase in sales and a 25% reduction in cost per acquisition
- Managing a team of junior Paid Social specialists to deliver consistent results for a portfolio of clients, including Fortune 500 companies and startups
- Collaborating with cross-functional teams to create and execute integrated marketing campaigns, combining Paid Social with other channels such as SEO, content marketing, and email marketing
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Paid Social Manager, from strategic planning and execution to team leadership and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role, and how they may vary depending on the client portfolio?
- How does Incubeta support the professional development and growth of its Paid Media team members?
- What are the most significant challenges facing the Paid Media team currently, and how can this role contribute to addressing them?
- How does Incubeta foster a dynamic and entrepreneurial work environment, and what opportunities are there for innovation and creativity within this role?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, growth opportunities, and performance expectations of the Paid Social Manager role at Incubeta.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, focusing on Paid Social campaigns and results-driven work
- Prepare for the interview by researching Incubeta's clients, values, and recent projects
- If requested, be prepared to present a portfolio of your work or complete a technical assessment
- Follow up with the hiring manager or HR department within one week of the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
