Performance Marketing Manager - Nelnet Bank

📌 Core Information

🔹 Job Title: Performance Marketing Manager - Nelnet Bank

🔹 Company: Nelnet Bank

🔹 Location: Draper, UT

🔹 Job Type: Full-Time

🔹 Category: Banking

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

The Performance Marketing Manager at Nelnet Bank plays a pivotal role in driving customer acquisition and lead conversion through data-driven marketing initiatives. This role involves managing demand generation, lead nurturing, and conversion optimization campaigns across various channels while collaborating with internal stakeholders.

• Develop and execute performance marketing campaigns across paid search, paid social, retargeting, display, affiliate, and email channels.
• Manage demand generation programs and lead nurturing workflows through the funnel in alignment with business goals.
• Analyze and report on performance marketing KPIs to evaluate campaign effectiveness and make data-driven decisions.
• Optimize SEO/SEM tactics and oversee website strategy and performance to enhance visibility, engagement, and lead flow.
• Serve as a point of contact for selected partner and affiliate relationships, coordinating marketing efforts and campaign collaboration.
• Collaborate with cross-functional teams to implement tracking, dashboards, and attribution models, translating data into insights for internal stakeholders and business decisions.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to manage multiple campaigns and priorities across teams and vendors.

📋 Key Responsibilities

✅ Plan and execute performance marketing campaigns across various channels to drive qualified leads and improve conversion rates.

✅ Manage demand generation programs and lead nurturing workflows through the funnel in alignment with business goals, objectives, and key results.

✅ Track, analyze, and report on performance marketing KPIs to evaluate campaign effectiveness and make data-driven decisions.

✅ Own and optimize SEO/SEM tactics and oversee website strategy and performance to enhance visibility, engagement, and lead flow.

✅ Serve as a point of contact for selected partner and affiliate relationships, coordinating marketing efforts and campaign collaboration.

✅ Collaborate with Bank Technology, Product, Risk/Compliance, and Corporate Marketing teams to implement tracking, dashboards, and attribution models; translate data into insights for internal stakeholders and business decisions.

✅ Coordinate with Compliance team to ensure all outbound communications meet regulatory and brand standards.

✅ Manage project timelines and campaign deliverables using tools like Adobe Workfront, ensuring alignment across cross-functional teams and record retention.

✅ Contribute to continuous testing and optimization efforts, including A/B tests for creative, audience, bidding strategies, and landing pages.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent (Marketing or Business preferred).

Experience: 10+ years marketing experience preferably in a performance or growth marketing capacity. Banking or FinTech experience preferred.

Required Skills:

• Strong ability to analyze campaign data and translate insights into actionable marketing optimizations.
• Organized and detail-oriented, capable of managing multiple campaigns, special projects, and priorities across teams and vendors.
• Familiarity with SEO/SEM, web performance analytics, conversion rate optimization, and digital advertising platforms (Google Ads, Meta Ads, HubSpot, Looker Studio).
• Effective relationship-builder and communicator across Tech, Product, Risk/Compliance and Corporate Marketing teams; able to manage both technical and business conversations.
• Ability to connect daily tactics to broader objectives and business goals, using data and experimentation to guide decisions.
• Excellent written and verbal skills; can clearly present results, strategies, and recommendations to both marketing and non-marketing audiences.
• Understands target audience behavior and how to tailor campaigns to meet user needs at each stage of the funnel.
• Willingness and ability to share performance marketing expertise and support continuous improvement.
• Competence in Workfront (or similar PM tools), Google Analytics, HubSpot, and campaign management tools.
• Understands and applies appropriate review and approval processes within a regulated marketing environment.

Preferred Skills:

• Experience with Nelnet Bank or similar financial institutions.
• Fluency in Spanish or other languages relevant to the target audience.

ASSUMPTION: Candidates with a strong background in performance marketing, data analysis, and cross-functional collaboration will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Performance Marketing Manager with 10+ years of experience in the banking sector in Draper, UT)

Benefits:

• Medical, Dental, Vision, HSA, and FSA
• Generous earned time off
• 401K/student loan repayment
• Life insurance & AD&D insurance
• Employee assistance program
• Employee stock purchase program
• Tuition reimbursement
• Performance-based incentive pay
• Short- and long-term disability
• Robust wellness program

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Nelnet Bank operates in the competitive banking industry, focusing on student loans, refinancing, and high-yield CDs.

Company Size: Nelnet Bank is part of Nelnet, Inc., a diversified and innovative company with over 5,000 employees, providing opportunities for growth and collaboration.

Founded: Nelnet, Inc. was founded in 1980, with Nelnet Bank being a more recent addition to the company's portfolio.

Company Description:

• Nelnet Bank is committed to enriching lives through its student loan servicing, professional services, consumer loan origination and servicing, payments processing, renewable energy solutions, and K-12 and higher education expertise.
• The bank focuses on providing top-quality products and experiences to every customer, making it easier for students and families to reach their financial dreams and goals.
• Nelnet Bank is dedicated to creating opportunities for people where they live, learn, and work, with a strong commitment to diversity, equity, and inclusion.

Company Specialties:

• Student Loan Refinancing
• High Yield CD
• Banking
• and Student Loan

Company Website: Nelnet Bank

ASSUMPTION: Nelnet Bank's commitment to customer-centricity and innovation makes it an attractive employer in the banking industry.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.

Reporting Structure: The Performance Marketing Manager reports to the Bank’s Chief Operations Officer, with strong dotted line ties to Corporate Marketing. This role works closely with various internal stakeholders, including Tech, Product, Risk/Compliance, and Corporate Marketing teams.

Work Arrangement: This role is on-site, with a flexible work arrangement that may include occasional remote work or hybrid options, depending on business needs.

Growth Opportunities:

• As Nelnet Bank continues to grow, there may be opportunities for the Performance Marketing Manager to expand their team or take on additional responsibilities.
• Nelnet, Inc. offers various career paths and development opportunities within its diverse business segments.
• This role provides an excellent opportunity to gain experience in the banking industry and contribute to the success of a start-up bank.

ASSUMPTION: The Performance Marketing Manager's success in this role will depend on their ability to build strong relationships with internal stakeholders, drive results through data-informed decision-making, and adapt to the evolving needs of the business.

🌍 Location & Work Environment

Office Type: Nelnet Bank's headquarters is located in Draper, UT, with a modern, collaborative work environment that fosters innovation and creativity.

Office Location(s): 13907 S Minuteman Dr, Draper, UT 84020

Geographic Context:

• Draper, UT is a suburb of Salt Lake City, offering a high quality of life with easy access to outdoor recreation, cultural attractions, and a thriving tech industry.
• The area is known for its strong job market, with numerous opportunities in finance, technology, and other industries.
• Draper, UT has a semi-arid climate, with four distinct seasons and mild winters, making it an attractive place to live and work.

Work Schedule: The typical work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs and occasional overtime.

ASSUMPTION: The location and work environment at Nelnet Bank provide an attractive setting for professionals seeking a dynamic, collaborative, and innovative workplace.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant stakeholders
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and interpretation skills
• Campaign management and optimization experience
• Cross-functional collaboration and communication skills
• Alignment with Nelnet Bank's mission, values, and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of performance marketing metrics and KPIs in your application materials.
• Showcase your ability to work collaboratively with diverse teams and stakeholders.
• Prepare for behavioral interview questions that assess your problem-solving, decision-making, and leadership skills.

ATS Keywords: Performance Marketing, Data Analysis, SEO, SEM, Lead Generation, Conversion Optimization, Project Management, Digital Advertising, Collaboration, Communication, Campaign Management, A/B Testing, Web Analytics, Regulatory Compliance, Marketing Strategy

ASSUMPTION: The interview process at Nelnet Bank is designed to assess the candidate's technical skills, cultural fit, and ability to drive results through cross-functional collaboration.

🛠️ Tools & Technologies

• Adobe Workfront
• Google Analytics
• HubSpot
• Looker Studio
• Google Ads
• Meta Ads
• Campaign management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The tools and technologies listed are subject to change based on the candidate's expertise and the evolving needs of the business.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Data-driven decision-making
• Cross-functional collaboration
• Adaptability and continuous learning
• Results-oriented and action-taking
• Strong communication and presentation skills

Self-Assessment Questions:

• How do you approach analyzing campaign data to identify trends and opportunities for optimization?
• Describe a time when you had to collaborate with multiple teams to execute a marketing campaign. What was the outcome?
• How do you stay up-to-date with the latest trends and best practices in performance marketing?

ASSUMPTION: Nelnet Bank values candidates who are passionate about customer-centric marketing, data-driven decision-making, and collaborative work styles.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities across teams and vendors may require strong organizational skills and attention to detail.
• Working in a regulated marketing environment may present additional compliance and approval processes that require careful attention.
• Collaborating with cross-functional teams may require strong communication and negotiation skills to align on shared goals and objectives.
• Keeping up with the latest trends and best practices in performance marketing may require continuous learning and adaptation.

ASSUMPTION: The Performance Marketing Manager must be proactive in managing their workload, communicating effectively with stakeholders, and staying current with industry trends to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other performance marketing roles, this position places a greater emphasis on cross-functional collaboration and working within a regulated marketing environment.
• In the banking industry, performance marketing roles may require additional focus on regulatory compliance and customer-centric marketing strategies.
• Career progression in performance marketing may involve moving into senior management roles, specializing in specific channels, or transitioning into related fields such as marketing analytics or marketing technology.

ASSUMPTION: Understanding the unique aspects of this role and the banking industry will help candidates tailor their application materials and interview responses to highlight their relevant experience and skills.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive student loan refinancing applications, with a focus on optimizing conversion rates and ROI.
• Collaborating with the product team to implement A/B tests for landing pages and calls-to-action, improving user experience and driving lead flow.
• Working with the compliance team to ensure all outbound communications meet regulatory standards and brand guidelines, while maintaining campaign performance and effectiveness.

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex campaigns, collaborate with cross-functional teams, and adapt to the evolving needs of the business.

❓ Key Questions to Ask During Interview

• How does Nelnet Bank support the professional development and growth of its performance marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nelnet Bank measure the success of its performance marketing campaigns, and what are the key KPIs for this role?
• What is the typical work arrangement for this role, and how does Nelnet Bank support work-life balance for its employees?
• How does Nelnet Bank foster a culture of innovation and continuous improvement within its marketing teams?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to Nelnet Bank's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your data analysis, campaign management, and cross-functional collaboration abilities.
• Prepare for behavioral interview questions that assess your problem-solving, decision-making, and leadership skills, as well as your understanding of performance marketing metrics and KPIs.
• If selected for an interview, be prepared to discuss your approach to analyzing campaign data, collaborating with cross-functional teams, and staying up-to-date with industry trends and best practices.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.