📌 Core Information
🔹 Job Title: Paid Social Manager
🔹 Company: Trade Republic
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Relocation support provided)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer acquisition strategies for Paid Social channels across 17 European countries
- Managing and optimizing campaigns, ensuring best practices are followed
- Collaborating with data teams to measure and analyze performance
- Working with tech teams to enhance automation and measurement tools
- Evolving and overseeing channel-specific marketing automation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing Paid Social campaigns across multiple countries.
📋 Key Responsibilities
✅ Own the customer acquisition strategy and experimentation roadmap for Paid Social channels (Meta, TikTok, Reddit, etc.) across 17 European countries
✅ Establish best practices for campaign setup, optimisation, and management
✅ Manage and nurture strategic partnerships, serving as the primary point of contact for Sales representatives - strategically and operationally
✅ Collaborate closely with the data team and leverage tools to measure and analyze performance
✅ Work with tech teams to develop and enhance automation and measurement tools for marketing efficiency
✅ Evolve and oversee channel-specific marketing automation
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience in digital marketing and customer acquisition in a direct-to-consumer and/or app-based business, with 2+ years in a fast-growing technology company
Required Skills:
- Proven experience in all aspects of campaign management, including planning/testing, creative development, and ongoing optimization
- Strong grasp of several digital marketing platforms (i.e., Meta, TikTok, Google Ads, etc.)
- Analytical mindset with experience in automating reports and proficiency in Excel and SQL (not a must)
- Experimentation experience and mindset with a proven track record of executing A/B tests and translating data into insights
- Entrepreneurial mindset with the ability to succeed in a fast-paced start-up environment
- Fluency in English
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the European financial services industry
ASSUMPTION: Candidates with a strong background in Paid Social marketing and a proven track record in customer acquisition strategies are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Marketing Manager role in Berlin with 5-10 years of experience)
Benefits:
- Relocation support (if required)
- Competitive compensation and benefits package
- Opportunity to work in a fast-growing, mission-driven company
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager role in Berlin with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Trade Republic operates in the banking industry, focusing on democratizing access to capital markets for Europeans
Company Size: Trade Republic has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration
Founded: 2015, with a mission to empower everyone to build wealth with easy, safe, and free access to financial systems
Company Description:
- Trade Republic is Europe’s largest savings platform, enabling people to easily save and invest
- Founded by Christian Hecker, Thomas Pischke, and Marco Cancellieri, the company reaches over 340 million people in 17 European countries
- Trade Republic is a German financial institution with a license and is supervised by the Bundesbank and BaFin
Company Specialties:
- Savings and investment platform
- Financial technology (Fintech)
- Customer acquisition and marketing
Company Website: https://traderepublic.com/en-de
ASSUMPTION: Trade Republic's focus on innovation and customer-centric approach makes it an attractive employer for marketing professionals seeking to make an impact in the Fintech industry.
📊 Role Analysis
Career Level: This role is at the Manager level, with opportunities for growth and leadership within the marketing team
Reporting Structure: The Paid Social Manager will report directly to the Head of Marketing and collaborate with various teams, including data, tech, and sales
Work Arrangement: This role is on-site, with relocation support provided if required. Flexible working hours and remote work options may be available
Growth Opportunities:
- Expanding the Paid Social team and mentoring junior team members
- Taking on additional responsibilities within the marketing department as the company grows
- Exploring opportunities in related fields, such as performance marketing or growth hacking
ASSUMPTION: This role offers significant growth potential, as Trade Republic continues to expand its user base and enter new markets.
🌍 Location & Work Environment
Office Type: Trade Republic's headquarters is located in Berlin, Germany, with a modern and collaborative work environment
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city, with a thriving tech industry and a high quality of life
- The city offers a wide range of cultural, recreational, and culinary experiences
- Berlin has excellent public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: Berlin provides an exciting and dynamic work environment for marketing professionals, with ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and customer acquisition strategies
- Campaign management and optimization skills
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Trade Republic's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your Paid Social marketing experience and customer acquisition strategies
- Prepare examples of successful campaigns and their outcomes
- Research Trade Republic's mission and values, and be ready to discuss how your skills and experience align with the company's goals
ATS Keywords: Paid Social, Customer Acquisition, Campaign Management, Data Analysis, A/B Testing, Marketing Automation, Excel, SQL, Meta, TikTok, Google Ads, Entrepreneurial Mindset, Creativity, Collaboration, Performance Measurement, Strategic Partnerships
ASSUMPTION: Trade Republic's interview process is designed to assess candidates' strategic thinking, technical skills, and cultural fit, with a focus on finding the best fit for the company's mission and values.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- Data analysis tools (e.g., Google Analytics, Tableau)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may evolve as Trade Republic continues to grow and adopt new platforms.
👔 Cultural Fit Considerations
Company Values:
- Ownership: We take responsibility for our work and the outcomes
- Excellence: We strive for the highest standards in everything we do
- High Energy: We bring passion and enthusiasm to our work
Work Style:
- Collaborative: We work closely with our teams and colleagues to achieve our goals
- Data-driven: We make decisions based on data and analytics
- Adaptable: We embrace change and continuously learn and improve
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and analytics to inform your decisions?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: Trade Republic values candidates who are passionate, driven, and committed to the company's mission of democratizing wealth for all Europeans.
⚠️ Potential Challenges
- The Paid Social Manager will need to balance multiple responsibilities and manage competing priorities
- The role requires a strong understanding of the European financial services industry and its regulations
- Trade Republic is a fast-growing company, which may present challenges in terms of organizational structure and decision-making processes
- The Paid Social Manager will need to adapt to new tools and technologies as the company continues to evolve
ASSUMPTION: These challenges can be overcome through strong project management skills, a willingness to learn and adapt, and a commitment to Trade Republic's mission and values.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Paid Social Manager will have a strong focus on customer acquisition and experimentation
- This role requires a deep understanding of Paid Social platforms and a proven track record in campaign management and optimization
- Compared to other marketing roles, the Paid Social Manager will have a more data-driven and analytical approach to decision-making
ASSUMPTION: This role is unique in its focus on Paid Social marketing and customer acquisition strategies, requiring a specific skill set and mindset.
📝 Sample Projects
- Developing and executing a customer acquisition campaign for a new product launch
- Optimizing campaign performance through A/B testing and data analysis
- Collaborating with the data team to create and implement a marketing dashboard for performance tracking
ASSUMPTION: These sample projects are designed to showcase the Paid Social Manager's ability to develop and execute strategic campaigns, optimize performance, and collaborate with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Trade Republic?
- What are the key priorities for the Paid Social team in the first 90 days?
- How does Trade Republic support the professional development and growth of its employees?
- What are the biggest challenges facing the Paid Social team, and how can this role help address them?
- How does Trade Republic approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's mission and values, and their fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Paid Social marketing experience and customer acquisition strategies
- Prepare examples of successful campaigns and their outcomes
- Research Trade Republic's mission and values, and be ready to discuss how your skills and experience align with the company's goals
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
