Paid Social Manager

📌 Core Information

- Job Title: Paid Social Manager
- Company: Global Accelerator
- Location: Riga, Latvia
- Job Type: Full-time
- Category: Advertising Services
- Date Posted: May 9, 2025

🚀 Job Overview

Key aspects of this role include:

- Leading strategic media acquisition efforts to drive client growth and maximize performance.
- Fostering strong client relationships and providing insights into performance and strategic decisions.
- Collaborating with a team of experts, including a Google strategist, creative strategist, and email strategist.
- Managing client accounts and ensuring high-quality work and client satisfaction.
- Contributing to the company's growth and innovation through ideas and learnings.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of performance marketing and media buying. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a proven track record of driving results for clients.

📋 Key Responsibilities

- Lead strategic media acquisition efforts to drive client growth and maximize performance.
- Foster strong client relationships and provide clear insights into performance and strategic decisions.
- Collaborate with a team of experts, including a Google strategist, creative strategist, and email strategist.
- Manage client accounts, ensuring high-quality work and client satisfaction.
- Contribute to the company's growth and innovation through ideas and learnings.
- Ensure daily alignment with clients on forecasts and strategy.
- Provide weekly updates on the weekly strategy call.
- Build and maintain a growth forecast for clients, using the Prophet system and Statlas.
- Implement tests in accounts to beat best-performing campaigns.
- Monitor active campaigns and adjust budgets and strategy to ensure the best possible chance of hitting daily projected targets.
- Ensure all work is delivered based on the timeline assigned with optimal quality and attention to detail.
- Contribute valuable ideas to team discussions and company-wide content production.

ASSUMPTION: This role requires a high level of organization, prioritization, and attention to detail. The ideal candidate will be able to manage multiple tasks effectively and maintain data integrity across Statlas.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 2-5 years of experience in performance marketing, media buying, or a related field.
- Required Skills:
- Proven experience in media buying, with a focus on social media platforms.
- Strong data analysis skills, with experience using tools like Google Sheets.
- Excellent communication and presentation skills.
- Ability to work independently and manage multiple tasks effectively.
- Strong problem-solving skills and a strategic mindset.
- Fluency in English.
- Preferred Skills:
- Experience with the Prophet system and Statlas.
- Familiarity with Facebook Ads Manager and Google Ads.
- Knowledge of e-commerce and retail industries.

ASSUMPTION: Candidates should have a strong understanding of data-driven forecasting and precise execution. Experience in a fast-paced agency environment is a plus.

💰 Compensation & Benefits

- Salary Range: €35,000 - €45,000 per year (based on industry standards for the role, experience level, and location).
- Benefits:
- Fully remote work arrangement with flexible scheduling.
- Autonomy and clear expectations, with regular 1:1 feedback sessions.
- Measurable quality benchmarks to support personal growth.
- Exceptional work recognized and rewarded with new opportunities daily.
- Working Hours: 40 hours per week, with flexible scheduling.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

- Industry: Advertising Services
- Company Size: 51-200 employees
- Founded: 2012
- Company Description: Common Thread Collective is an e-commerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue. As your partner, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us or hire us to build it for you, we have a solution to meet your business where it’s at.
- Company Specialties: Digital Sales, Digital Marketing, Digital Advertising, Understanding Brands, Identifying Brands Consumers, Discovering Who Influences Brand Consumers, Producing Engaging Content, Establishing Target Distribution, Creating Simple Transaction Flow, content production, Media Buying, Facebook Advertising, Growth Marketing, Email Marketing, Google Advertising, Instagram Advertising, Marketing, and Advertising.

📊 Role Analysis

- Career Level: Mid-level to senior
- Reporting Structure: Reports directly to Joy Sharma, Director of the CTC Accelerator Program.
- Work Arrangement: Fully remote with flexible scheduling.
- Growth Opportunities: Rapid career progression, with a clear path to promotion to a Senior Strategist within the first 12 months. Access to a weekly performance dashboard to track progress against team members on both objective and subjective metrics. Monthly discussions about career progression and compensation.

🌍 Location & Work Environment

- Office Type: Fully remote
- Office Location(s): Riga, Latvia
- Geographic Context: Riga, the capital of Latvia, offers a high quality of life with a low cost of living compared to other European capitals. It is known for its vibrant culture, rich history, and beautiful architecture.
- Work Schedule: Flexible scheduling with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth.

💼 Interview & Application Insights

- Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-depth interview with the hiring manager.
4. Final round interview with the team.
- Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Data analysis and interpretation abilities.
- Communication and presentation skills.
- Cultural fit and alignment with company values.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work independently.
3. Showcase your understanding of performance marketing, media buying, and data-driven forecasting.

🛠️ Tools & Technologies

- Google Sheets
- Facebook Ads Manager
- Google Ads
- Instagram Ads
- Prophet system
- Statlas

👔 Cultural Fit Considerations

- Company Values: Common Thread Collective values autonomy, continuous improvement, and exceptional work. They prioritize fairness, transparency, and growth opportunities for their team members.
- Work Style: The company embraces autonomy, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded with new opportunities daily.

⚠️ Potential Challenges

- The fast-paced nature of the role may require candidates to adapt quickly to new tools, processes, and client needs.
- The remote work arrangement may present challenges in maintaining work-life balance and staying motivated without a traditional office environment.
- The role may require candidates to work outside of standard business hours to accommodate clients in different time zones.

📈 Similar Roles Comparison

- Career Path: This role offers a clear path to promotion to a Senior Strategist within the first 12 months, with a well-defined progression based on experience with the system and quality of execution.
- Industry Context: The e-commerce growth agency industry is competitive and dynamic, with a strong focus on data-driven decision-making and continuous improvement.
- Career Path Comparison: This role offers a clear path to promotion and growth opportunities, similar to other mid-level to senior roles in the industry. However, the specific progression and expectations may vary depending on the company's internal structure and culture.

📝 Sample Projects

- Developing a growth forecast for a client using the Prophet system and Statlas.
- Implementing tests in client accounts to beat best-performing campaigns.
- Monitoring active campaigns and adjusting budgets and strategy to ensure the best possible chance of hitting daily projected targets.
- Building and maintaining a marketing calendar aligned with client goals and objectives.

💡 Key Questions to Ask During Interview

- What are the most significant challenges facing the company in the next 12 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of its team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure success and performance for this role?
- What are the most important qualities and skills for someone to excel in this role and the company's culture?

📝 Next Steps for Applicants

- To apply for this position:
1. Submit your application through the provided link.
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, strategic mindset, and ability to work independently.
4. Showcase your understanding of performance marketing, media buying, and data-driven forecasting.
5. Follow up with the hiring manager after your interview to express your interest in the role and the company.
6. If selected for the final round, be prepared to present a strategic plan for a hypothetical client or project to demonstrate your skills and thought process.

⚠️ Disclaimer

This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.